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Teenagers shopping behavior for clothing
products: a comparison of attitude towards local
v/s foreign brand
Submitted to
Mr. Suneel Gupta
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Purchase intention
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Brand loyalty
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Brand equity
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Amount spent
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Question 2-Do the customers have high level of brand association
than loyalty towards foreign brand?
We assume a 95% confidence
interval.
Ho -the respondents havehigher level of brand loyalty
than brand association.
Ha -the respondents do nothave higher level of brand
loyalty than brand association.
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ConclusionT
abulated value of t= 1.6849
Calculated value=4.611
Hence the null hypothesis is
rejected
So we can conclude that therespondents do not havehigher level of brand loyaltythan brand association to theforeign brand.
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Question3-classify the respondents into low v/s high amount
spent on clothing products group on the basis of median split.
Ho- there is no significant
difference regarding emotional
value of low and high spending
respondents.
Ha- there is a significant difference
regarding emotional value of lowand high spending respondents.
Ho- there is no significant
difference regarding brand loyaltyof low and high spending
respondents.
Ha- there is a significant difference
regarding brand loyalty of low and
high spending respondents.
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Contd..
Ho- there is no significant difference
regarding brand association of low
and high spending respondents.
Ha- there is a significant differenceregarding brand association of low
and high spending respondents.
Tabulated valueEV
- 1.685
Tabulated valueBL - 1.685
Tabulated valueBA - 1.685
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As the median value is 5000, so the people spending more than
or equal to 5000 are high spenders else low spenders.
The number of respondents who spend below 5000 are 14 in
number and above 5000 are 26.
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Emotional value
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Brand association
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Brand loyalty
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Interpretation for emotional value
Because the significant value is
0.874 i.e. greater than 0.05 so we will
take the equal variances, so the
calculated t value is 0.896 for
emotional value.
The null hypothesis for emotional
value is accepted hence there is no
significant difference in the low andhigh income spenders and the
emotional value.
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Interpretation for brand association
Because the significant value is 0.073 i.e. greater than
0.05 so we will take the equal variances, so the
calculated t value is 1.122 for emotional value.
The null hypothesis for brand association is accepted
hence there is no significant difference in the low and
high income spenders and brand loyalty.
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Interpretation for brand loyalty
Because the significant value is 0.210 i.e. greater than
0.05 so we will take the equal variances, so the
calculated t value is 2.757 for emotional value
The null hypothesis for brand loyalty is rejected
hence there is a significant difference in the low and
high income spenders and brand loyalty.
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Question 4-conduct a cross tabulation between amount spending
and gender. Interpret the results
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Interpretation
Females are higher
spenders than males.
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Thank you
Submitted by:-
Neeti Mehrotra
Prachi Bajpai
Pragya Tripathi
Piyush Chaturvedi
Pawan Dua
Pawan Dua
Priya Tripathi
Pranoti Sau
Prakrati Pandey
Pallav Shukla
Pooja Trivedi
Pooja Biswas