Mar 27, 2016
The Magazine for Teens ... real teens ... just teens!That’s what Teen Trend is all about.
Teen Trend captures the down-to-earth, real world ofage 12 to18-year-olds. Its fresh editorial content empowersteenagers by presenting positive messages with an uncom-promising voice.
Most importantly, it provides a trustworthy medium foryou and other advertisers who need an editorial environ-ment that’s consistent with their brand image. An environ-ment rarely available today AND it delivers a valuablesegment of the teenager market that has been undeserved.
Since 2005, Teen Trend has served a special nichedefined by its positive and uncompromising voice to andfor teenagers. Presenting today’s lifestyle trends in a funyet realistic and useful way, it is editorially responsibleand devoid of mixed messages and contradictory advice.
Teenagers don’t live in a fantasy world with their livespatterned after celebrities, and they need information theycan depend on.
TODAY’S TEENAGERS:• Are the most educated in their generation.
• Will attend college in record numbers.
• Have more buying power than ever.
• Increase spending by 3.5% annually.
• Make informed purchases.
• Trust magazines the most of all media.
• Teens will also spend an estimated $238.7 billion in 2009, up from $199.7 billion in 2007.
Welcome toTeen Trend
Our Readers
In Teen Trend, you reach today’s real teens in a magazine they recognize as a “clean breath of freshair,” a magazine they can trust.
Teen Trend cuts through the clutter of “gossip”magazines and gives teens real world information andadvice they can use.
Teen Trend is the perfect environment for youradvertising.
Reaching
Today’s Teens
Who’s ReadingTeen Trend?
INSIDE EVERY ISSUEFlavor of the MonthTech/Music Review
College 101Pop Quiz
College ProfileMy Experience
Best of the BestGet involved
Off the Beaten PathListen UpHoroscope
WebCrawlerVidiot - Game Review
Poster
ISSUE FOCUS
Spring: PROM SPECTACULAR(COLLEGE DIRECTORY)
Summer: SCHOOL’S OUT/SUMMER CAMP GUIDE
Fall: HARVEST FESTIVAL(COLLEGE DIRECTORY)
Winter: WINTER WONDERLAND
Issue features subject to change
EditorialCalendar
Teen Trend’s readership consists of teens ages
12-18, parents, teachers, school administrators and
educators across the United States. Teen Trend is one
of the most sought after publications in school libraries.
Teen Trend magazine subscriptions are available
through Amazon.com, Magazines.com and several
other subscription sales services.
Teen Trend is distributed on newsstands throughout
the US and is also shipped to selected middle, junior
high, high schools and libraries in more than 40 states.
PUBLICATION SPECIFICATIONSTrim Size: 8.15” x 10.75”Printing: Sheet Fed OffsetColumn width: 2.281”Binding: Saddle Wire
DIGITAL AD REQUIREMENTSAds submitted must meet the publisher’s pro-duction guidelines
PREFERRED AD SUBMISSION METHODWe accept PDF files with fonts embedded (preferred), Composite JPG, or TIF files with thecolor mode CMYK at 300-600 dpi.
DIMENSIONSAll ads must be configured to fit the ad sizes asindicated. Be sure to crate documents in theproper trim size, However, be certain to includebleed on full page bleed ads. On full page adsdo not put text outside the live area.
PREPARATIONIf the publisher’s production department consid-ers a digital ad to be incorrectly set up by theadvertiser, the advertiser may correct and resub-mit the ad. OR the advertiser may request thepublisher to alter the ad to meet specifications.Please call if you have any questions regardingyour file set up.
PRODUCTION ASSISTANCEComplete production services are available.Layout, art, type (including key changes). colorseparations, etc. will be billed to advertiser inaddition to the space rate. Agency discounts donot apply to production charges. All images sentin electronically must be high resolution 300 dpiphotos or 800 dpi line-art.
SPECIAL POSITIONSEvery effort will be made to comply with adver-tiser requests but special positions cannot beguaranteed. No premium is required for position-ing.
ADVERTISING SPECIFICATIONSSIZE WIDTH HEIGHT
Full Page (with bleed) 8.5” 11”
Full Page (trim size) 8.25” 10.75”
Full Page (live area) 7.75” 10.25”
1/2 Page Horizontal 7.5” 5”
1/2 Page Vertical 3.625” 10.25”
1/3 Page Horizontal 7.5” 3.25”
1/3 Page Square 4.75” 5”
1/4 Page Horizontal 7.5” 2.4375”
1/4 Page Vertical 3.625” 5”
1/6 Page Horizontal 4.75” 2.4375”
1/6 Page Vertical 2.281” 5”
1/12 Page 4.75” 1.21875”
College Directory 1.659” 2.323”
ADVERTISING MATERIAL REQUIREMENTS
Full Page7.75 x 10.25 (live)
Full Page Bleed8.5 x 11
1/2 PageHorizontal
7.5 x 5
Above:1/12 Page
4.75 x 1.21875
1/6Page
Vertical2.281
x 5
1/6 PageHorizontal
4.75 x 2.4375
1/2 PageVertical3.625
x 10.25
1/4 Page Horizontal7.5 x 3.25
1/4 Page Vertical
3.625 x 5
Our numbersat a glance
AddressASM Publishing3495 Winton PlaceBuilding E, Suite 2Rochester, NY 14623
Phone1-800-932-4557
Fax(585) 292-0035
General Information
Director of Marketing and AdvertisingDonald Wolak
Phone1-800-932-4557 x12
Advertising Contact
Art DirectorMelissa Witchey
Phone1-800-932-4557 x18
Production Contact
AdvertisingRates
1X 2X 3X 4X(+)
Back Cover* $1,195 $1,095 $995 $945
Inside Cover* $1,095 $995 $945 $895
Full Page $895 $795 $745 $695
Half Page $795 $695 $595 $495
Third Page $495 $395 $295 $345
Quarter Page $345 $295 $245 $195
Eighth Page $195 $185 $175 $165
Sixth Page $125 $120 $115 $110
Twelfth Page $95 $90 $85 $79
Premium Positioning: Footer ($195), Box ($175), Burst ($395), Cover Banner ($495) and Cover Sponsorship Ads*
*Call for availability of premium pages, cover sponsorship and positioning
Circulation Subscriptions (Individual)
Print 38,080
Single Copy Sales (Newsstand Sales)Print-Newsstand Circulation 15,000Print-Newsstand Sold 9,500
Total Paid 47,580
Readers per copy 4.8Total readership 228,384
Frequency (year) 4 total
Demographic &Publication data
Total paid individual: 47,580
Readers per copy: 4.8
Audience: 228,384
Schools/Libraries: 2,447*
Gender: Female, 56%Male, 44%
Median age: 16.512-14: 35% 14-16: 35%12-18: 98% 13-17: 80%12-17: 83%
Median HHI: $56,725
Cover price: $2.95
Frequency: QuarterlyJan/FebApril/MayJuly/AugustOctober/November
Launched: 2005
URL: TeenTrendMagazine.com
IINNSSIIDDEE:: CCOOLLLLEEGGEE DDIIRREECCTTOORRYY •• ZZAACC EEFFRROONN •• PPOOPP QQUUIIZZ •• IINN TTHHEE SSTTAARRSS
Time for Prom� Prom on a budget� Perfect Prom Planner
Charting a CourseThe life of a veterinarianVol 3 issue 2 • Spring 2009
WINPRIZES!See Page 8
NationwideDistribution
New England – 10.3
ME – 2.0 MA – 2.7
NH – 0.9 RI – 1.1
VT – 1.2 CT – 2.4
Mid-Atlantic – 21.3
NY – 12.4 NJ – 4.2
PA – 4.7
East Central – 5.1
OH – 1.4 MI – 0.7
IN – 1.7 WI – 0.3
IL – 1.0
South Atlantic – 15.6
VA – 2.0 SC – 0.9
WV – 0.7 GA – 2.1
NC – 2.2 FL – 4.7
South East – 11.8
KY – 3.8 AL – 5.3
TN – 2.3
South Central – 10.1
AR – 0.6 OK – 2.7
LA – 0.9 TX – 5.9
North Central – 12.8
MN – 1.1 SD – 0.6
IA – 2.0 NE – 1.8
MO – 3.4 KS – 2.0
ND – 1.6
Pacific – 13.0
CO – 2.8 WA – 2.4
AZ – 1.4 OR – 1.5
UT – 1.3 CA – 3.6
TOTAL: 2,447 – 100.0
The following maps indicate Teen Trend’s presence in schoolsand libraries for eight regions across the United States. Eachstate is listed by its percentage of Teen Trend’s nationwide total.
Marketing
• Create Buzz
• Increase Sales
• Increase Awareness
• Drive Traffic
• Poly bags • College directory
• Cover stickers • College profile
• Blow in cards • Product sampling
• Advertorials • Email blasts
• Feature/Page sponsorships • Product placement
SPRING 2009 teenTRENDMAGAZINE.COM 27
college PROFILE
>>1-800-862-9616 • [email protected] • www.burlington.edu
Cinema Studies and Film Production
at Burlington College
>> SSmmaallll ccllaasssseess..
>> IInnddiivviidduuaall ffooccuuss..
>> RReeaall lliiffee eexxppeerriieennccee..BURLINGTONCOLLEGE
95 North Ave., Burlington, VT 05401
BACHELOR OF ARTS• Cinema Studies and
Film Production• Fine Arts• Gender Studies• Human Services• Individualized Major• Inter-American Studies• Legal and Justice Studies• Photography• Psychology• Writing and Literature• Transpersonal Psychology
ASSOCIATE OF ARTS• Liberal Studies• Film StudiesPROFESSIONAL CERTIFICATE
• Documentary Filmmaking• Film Production• Paralegal Studies• Screenwriting
OR STUDY ABROAD
TO CUBA!
Welcome to BurlingtonCollege — a progressive, liberalarts institution with a human-istic, interdisciplinary approachand a commitment to individu-alized education.
The community-based mis-sion at Burlington Collegeincludes a commitment to boththe local and global communi-ty, inclusive of people withdiverse backgrounds and cul-tures. The emphasis is on thefact that it is Burlington’s col-lege, and as such, the goal is toreflect the values and principlesthat are synonymous with thebeautiful city, as well as thestate of Vermont.
The long list of challengingprograms at Burlington Collegeincludes Cinema Studies &Film Production, Transpersonal Psychology, Writing & Literature,Inter-American Studies and many more majors, along with certificateprograms and the Institute for Civic Engagement. Burlington alsooffers the option to attend classes on campus, through our low-residen-cy distance learning Independent Degree Program or a combination ofthe two. Burlington College provides a rigorous academic programwith many opportunities for students to merge theory and practice andto discuss history, arts, culture and the relevant issues of the day.
A great deal of informationabout Burlington College isavailable in the school’s catalogand on the Burlington CollegeWeb site: www.burlington.edu.
But the best way to appreci-ate what Burlington College isall about is to visit the campusto really discover the uniquenature of the school and thepeople who work and studythere. Experience firsthand thepersonal attention studentshave come to expect from theiradvisors and professors. Attenda class or two, all small semi-nars with an average of 10 stu-dents. Participate in one of ourpublic forums or neighbor-hood events. Go out on thelake, take a ride on the bikepathor walk downtown or to the
Waterfront Park. Join students in the digital editing lab, at a career daywith professionals in the fields they are studying, or at one of the manyfestivals that take place in the city of Burlington.
Burlington College is the right place for those interested in a collegethat treats each student as an individual, nurtures creativity and devel-ops skills in self-directed learning, encourages civic engagement andstewardship of the environment, and fosters open communication andshared responsibility. Discover the Burlington College difference!
Discover Burlington College
Photo curtesy of Burlington College
flavor OF THE SE A SON
iLuv MiniPortable
StereoSpeakerproduct offers
rich, amazing soundwhile at the sametime taking up so lit-tle room. At only 6
inches long and 3inches wide, portability is a
breeze — it even comes withits own carrying case! This stylish mini music maker can trav-el with ease anywhere you want to go.
Smooth Talker 2-in-1 CallusReducer by Ms. Pedicure
No one likes nasty feet. Thank goodness for theSmooth Talker 2-in-1 Callus Reducer by Ms. Pedicure.This handy dandy pedicure tool makes it simple foranyone to get smooth feet right after their shower.Just rub the coarse side to get rid of rough, scalyskin and follow with the fine side to reveal soft,smooth skin. You’ll be ready to go barefoot inpublic in no time at all.
My DoItAllfor Nintendo DS
If you are quick to get bored with avideogame, check out My DoItAll, for NintendoDS. This game, well, does it all. From a bunchof mini-games to staying in touch with friends,reference tools for school or recording yourvoice, it appears as though there isn’t anythingyou can’t do with this game. My DoItAll hassomething for everyone.
Friendship BagLooking for a fun and cute way to show off who your
best friend is? Rather than half of a charm necklace, geta Friendship Bag instead! This cute purse is actually twopurses in one, attached by a zipper. Unzip it, give onebag to your bestie and keep one for yourself. Cute, styl-ish and fun!
Cygnett Groove Atomics are a must-have for anyone on the go. In addition
to a sleek appearance, these earbuds provide unbe-lievably clear sound quality. The cushioned ear-buds offer comfort for hours and endless enjoy-ment. Since they are available in a variety of colors,they will fit anyone’s style.
LIKE THESE? YOU’LL LOVE
THEM WHEN THEYARE FREE! ENTER TOWIN SOME OF THESE
PRODUCTS. SEE PAGE 46 FOR
DETAILS.
8 teenTRENDMAGAZINE.COM SPRING 2009 24 teenTRENDMAGAZINE.COM SPRING 2009
college DIREC TORY
• Private, four year coed college• Two beautiful historic
New England Campuses• 30+ programs from Accounting
to Veterinary Science• NCAA Division III sports• Outstanding internships, co-ops,
on-site facilities and study abroad
61 Sever Street, Worcester, MA 01609
877-5-BECKERwww.becker.edu
Equip your mindEngage your soulChange the world
800-843-9410www.bethany.eduEmail: [email protected]
800 Bethany Dr.Scotts Valley,
CA 95066 BURLINGTONCOLLEGE
Small Classes.
Individual Focus.
Real life experience.
95 North Avenue
Burlington, VT, 0540111--880000--880022--886622--99661166wwwwww..bbuurrlliinnggttoonn..eedduu
email: [email protected]
Cornell offers more than 4,000courses, 70 undergraduate majors,and 93 graduate fields of studyin seven undergraduate colleges;
a graduate school;and professional-degree schools
in business management,medicine, law,
and veterinary medicine.
607-254-4636email: [email protected]
“I would found aninstitution where anyperson can find instructionin any study.”
– Ezra Cornell, 1868
Seize the moment.
Feel the momentum.With 62 majors and 38 minors,
our comprehensive curriculum andmulti-disciplinary approach
immerses you in a broad-basedliberal arts education while helping
you develop real-world skills.
(607) 753-4711www.cortland.edu
Fordham University, theJesuit University of New
York, is committed to the discovery of Wisdom and the
transmission of Learning,through research and throughundergraduate, graduate andprofessional education of thehighest quality. Guided by itsCatholic and Jesuit traditions,
Fordham fosters the intellectual, moral and religious
development of its studentsand prepares them for
leadership in a global society.
wwwwww..ffoorrddhhaamm..eedduu
4 Star Campswww.4StarCamps.com
800-334-7827Discover Your Future...
At the University of Virginia
Where Success is a Tradition.
178 Central Ave.Fredonia, NY 14063
800-252-1212www.fredonia.edu
email: [email protected]
Teaching students to write effectively, learn from each
other and think for themselves.198 College Hill Road
Clinton, NY 13323
((880000)) 884433--22665555wwwwww..hhaammiillttoonn..eedduu
Email: [email protected]
Harvard offers 6,500 undergraduatesand education from distinguishedfaculty in more than 40 fields in theliberal arts as well as engineeringand applied science.
8 Garden St., Cambridge, MA 02138
617-495-1551www.harvard.edu
Located in New York’s stunningFinger Lakes region, Ithaca College
provides a first-rate educationon a first-name basis.
Its Schools of Business, Communications,Health Sciences and Human Performaces,
Humanities and Sciences, and Musicand its interdisciplinary division
offer over 100 majors.
my.ithaca.edu100 Job Hall 953 Danby Rd
Ithaca, NY 14850800-429-4272
www.ithaca.edu/admission
Kenyon welcomes curiosity, creativity, intellectual ambition,and an openness to new ideas.We see learning as a challenging,deeply rewarding, and profoundlyimportant activity, to be sharedin a spirit of collaboration.
Gambier, Ohio 43022
((880000)) 884488--22446688wwwwww..kkeennyyoonn..eedduu
Email: [email protected]
For over 151 years, Lake Erie Collegehas been educating students for theworld after college. We combine a
liberal arts education with practical “real-life” experiences.
391 W. Washington St.Painesville, OH 44077800.533.4996www.lec.edu
email: [email protected]
The best part about attending Le Moyne is theopportunity to get to know
your instructors and classmates in a small setting.
1419 Salt Springs Rd., Syracuse, NY 13214
(800) 333-4733www.lemoyne.edu
Selective. Comprehensive.
Personal.61 S. Sandusky St.Delaware, Ohio, 43015 (740) 368-2000
www.owu.edu
Engaging mindsand opening doors.Life on a great lakeside campus
is interesting, life-changing & fun.
SUNY Oswego • 7060 Route 104 • Oswego, NY 13126Phone: 315-312-2500
Email: [email protected]
www.oswego.eduCOLLEGE
DIRECTORY
Advertorial Product Placement College Directory
Finally, a magazine that speaks toreal issues. Thanks.
Emily, 15, Rochester, N.Y.
The ask Dr. Julie feature shares real issues with substanceand not just celebrity gossip – I appreciate the change!
Aaron, 17, Omaha, Neb.
Love it, love it.Amy, 14, Houston, Texas
I can always count on Teen Trend tobe real, not just fluff and gossip. I feelgood about myself after reading it.
Julie, 16, Albany, N.Y.
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Teen Speak
Teachers speak out
Teen Trend is a great learning tool. I challenge mystudents to write articles based on each publication’stheme. Teen Trend selects a winner and publishes thestory in an upcoming issue. My students get excitedand involved all while in the process of learning!
Jason Barrett, Fort Wayne, Ind.
One of the first publications my studentsreach for – even during free time!
Carol Hunt, Easton, Pa.
Teen Trend is the positive voice for teens and presentsa medium that offers real life experiences. Kudos!
Constance Keller, Phoenix, Ariz.
On the Web
Reach teens who are online more than ever before. With the phenomenal growth of online shoppers, your message will be productive, efficient and economical.
A
C
B
D
A – Top Leaderboard
B – Bottom Leaderboard
C – Skyscraper*
D – Box* Skyscraper ads run right or left rail
Advertising Options
A, B – 728 pixels by 90 pixels
C – 160 pixels by 600 pixels
D – 180 pixels by 600 pixels
Advertising Sizes
TeenTrendMagazine.com
ADVERTISING AGREEMENTAll advertising orders accepted by the publisher are subject to the same terms and provisions of the current rate card. The previously run admaterial will be used if new instructions are not received by the material deadline for the next scheduled insertion. The publisher reserves theright to reject any advertising, or to request alteration in content prior to publication. Advertisements are accepted and published upon repre-sentation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or adver-tiser will indemnify and hold harmless from and against all loss or expense resulting from claims or suits based upon contents or subject mat-ter, including, without limitations, claims or suits for libel, violation of rights of privacy, plagiarism and copyright. The publisher shall have theright to hold advertiser and/or its agent jointly and severally liable for such monies as are die and payable to publisher for advertising that adver-tiser or its agent ordered and that was published.DISCOUNTS AND COMMISSIONSTerms: 15% commission on space recognized agencies for camera-ready copy if invoices are paid. Frequency rates are extended only whena multiple insertion contract is signed. Orders issued on a per issue basis will be charged at the 1X rate.