TEDxSJU Twitter

How valuing our Twitter followers will benefit TEDxSJU

Kelly Catania

What is “Twitter”?

Why mix twitter with business? • With over one hundred million people and an

open format, you can use Twitter to find and communicate with almost anyone. From major brands, regular people, celebrities, subject matter experts and other small businesses.

It's just a matter of making the connection properly.

Twitter Everyday

• millions of people turn to Twitter to:– connect to their interests– share information– find out what's happening in the world right now– Read, write and share messages of up to 140

characters

How to Utilize Twitter

• Market Research• Have a Strategy• Build Brand Awareness• Engaging with Audience • Brand Loyalty

TEDxSJU can connect with a larger audience with a high trafficked Twitter account!

How TEDxSJU’s Twitter Account can Improve: Quality over

Quantity Valuing Followers •Interacting•Asking questions•Starting conversations•“Tweet” useful and interesting information. •Create buzz. •Reinforcing •Tweeting relevant Links

Example 1NBC 10 Philadelphia •Tweeted three times in less than 10 minutes. •Related to it’s audience by • Creating Buzz• Informing

Audience• Reinforcing,

seconds later.

Example 2People Magazine•Starting conversations by asking questions. •Tweeting relevant and interesting links to articles.

Example 3Ellen DeGeneres•Retweeting and answering all questions personally. •Following new followers back and thanking them.

TEDxSJU 2013 Twitter Strategy

1. Link all TEDxSJU social media sites with our twitter account. • Facebook

• Attracting an audience from both social media outlets.

• Instagram• Tweeting pictures that we instagram will allow our audience to

put faces with words and feel more connected.

“Creating Value For Our Followers”

TEDxSJU 2013 Twitter Strategy

2. Create social media buzz• Research relevant TEDx facts and events.

• Other local TED events.• BIO’s of speakers.

• Share stories • Share interesting TED talks to keep followers coming back.

“Creating Value For Our Followers”

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TEDxSJU 2013 Twitter Strategy

3. Attract listeners•Follow other TEDx organizations.

• TEDxATHENS

•Share links in hope to be “retweeted” • Links to TED Talks.

•Thank followers. •Offer contests and benefits for following.

• Example: “Next ten retweets will receive a FREE TEDxSJU T-shirt!”

“Creating Value For Our Followers”

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TEDxSJU 2013 Twitter Strategy

4. Stay up to date•Tweet often.

• A minimal of 3 tweets/retweets a day.

•Research relevant stories. • New DIY ideas.

•Keep audience engaged. • Don’t be afraid to go slightly off topic. • Share news stories and other TED experiances.

“Creating Value For Our Followers”

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Why This Will Work “Twitter becomes more beneficial when you give to get”

• Following these steps will create quality audience who feel valued by TEDxSJU.

• Getting to know our audience will create the friendly atmosphere we are looking for.

• Involving our audience in the creation of TEDxSJU 2013 will cause them to want to know more, and keep coming back.

• The more information we put out there, the more people we will attract.

Conclusion After researching other successful twitter accounts I have come up with a plan for the TEDxSJU twitter account. The focus of this strategy is to create value for out followers with a main goal to cause awareness of TEDxSJU 2013.

Sources

http://ownthedollar.com/2009/10/ten-personal-finance-bloggers-follow-twitter/

http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/163008/Twitter-Tips-How-to-Create-Value-for-Your-Followers

http://sociallynow.com/2012/05/why-use-twitter-in-your-business/

https://twitter.com/TEDxSJU

https://twitter.com/NBCPhiladelphia

https://twitter.com/TheEllenShow