Leveraging Virtual Worlds Leveraging Virtual Worlds for Real World Results for Real World Results Dr. Robin Teigland, aka Dr. Robin Teigland, aka Karinda Rhode in SL Karinda Rhode in SL Stockholm School of Economics Stockholm School of Economics www.knowledgenetworking.org www.knowledgenetworking.org www.slideshare.net/eteigland www.slideshare.net/eteigland www.nordicworlds.net April 2010 April 2010
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Leveraging Virtual Worlds for Leveraging Virtual Worlds for Real World ResultsReal World Results
Dr. Robin Teigland, akaDr. Robin Teigland, akaKarinda Rhode in SLKarinda Rhode in SL
Stockholm School of EconomicsStockholm School of Economicswww.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteiglandwww.nordicworlds.net
April 2010April 2010
History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,
… …
Steam Steam engineengine
Internal Internal combustion combustion
engineengine
MicroelectroniMicroelectronicscs
Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C
Schön 2008Schön 2008
Third industrial revolution?
22
Building skills in virtual environmentsBuilding skills in virtual environments
My CVMy CV•Leading a virtual team of 30 Leading a virtual team of 30
individuals from across the globeindividuals from across the globe•Creating and successfully Creating and successfully executing strategies under executing strategies under
without face-to-face without face-to-face communicationcommunication
Teigland 2010 33
Here comes the Immersive InternetHere comes the Immersive Internet
O’Driscoll 2009O’Driscoll 2009 44
Moving out of the Gartner hype cycle Moving out of the Gartner hype cycle trough?trough?
Virtual World
s today?
55
““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go
there as well.”there as well.” CastranovaCastranova