Tectronic Business plan 2015

Team 3510 Business Plan 2014-2015

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Business Plan

Mexico City Regional

“TECTRONIC” Team number 3510

Celaya, GJ, Mexico. 52 (461) 598-6000


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Executive Summary “Being the BEST is about being FIRST”

TECTRONIC is an upstanding team team that pursues to follow FIRST´s

values on the grounds that we believe and support the organization’s ideology,

and contribute to its achievement. The team is committed as well to follow our

institution´s values of being integral, ethical and having a humanistic vision, willing

to be internationally competitive.

We love challenges, robots, engineering, and business planning and solving

pre-thought problems. One of our biggest goals is to take science and

technology everywhere we can by promoting it. Not a single person in our High

School wouldn´t be acknowledged, TECTRONIC demonstrates the importance of

science and technology with action and proactivity.

Tectronic was founded in 2010 by the initiative of Pablo Caracheo with the aid of

Carlos García and Engr. Crisantos Martínez at Celaya, GJ.

Twenty students collaborated with the foundation of the team, six of them were part

of the team´s board:

CEO: Juan Carlos Ayala

CEO´S assistant: Daniel muñoz

Financial attendant: Alethia Pesce

CFO: Sofía Ponce

Secretary: Mariana Vieyra

Logistics attendant: César Aguilar

2011 “Rookie Inspiration Award” at Colorado Regional.

2012 “Team Spirit Award” at Colorado Regional.

2013 “Team Spirit Award” at Las Vegas Regional.

2014 We obtained the 28th place at Mexico´s Regional


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2015 This year on FIRST our goal is to obtain the Engineering Award by

creating an innovative robot design constructed by unique components that

work in an efficient way. We are also looking forward for winning the Team

Spirit Award, which recognizes the team with the best actitude and

participation during the competition.

TECTRONIC is located in Celaya, GJ, Mexico.

7 Mexican team created and 2 in our state

“Better to be occupied than preoccupied”

We are conscious of how important entrepreneurship is, and innovation is

what our country (Mexico) needs. We strongly believe that progress is in our

hands; however, we are not only searching for a technological development

but also are sensible of the need of the sustainable usage of natural

resources. Conjointly, we count on the mentoring of our Head coach Pablo

Caracheo, teacher Carlos García and the help of GKN.

TECTRONIC plans for the future and does not jeopardize team´s economy.

Managing and planning of finances for 2015 season started since August

2014

o Fundraising for this season started from January 2015

Sustainable Budget within limits of previous planning

Ethical and honest policies, we do not allow ourselves to have mistakes

regarding financial management

Succesful relationships with team´s sponsors

o Update the team´s progress and the usage of their sponsorship.

o Team members are committed to fulfill the agreements made with the

sponsors.

All of the team’s sponsors are from Celaya, GJ; which makes interaction and

communication so much easier.


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Our sponsors:

o Tecnológico de Monterrey

o FIRST o Grupo Segura o Mr. Lucky o FORD Montes

o Cotell y Asociados o Transforma o Farmacia Herrera o GKN Driveline o Municipio de Celaya o Tvr Comunicaciones

Business plan created with the team´s Chairmans along with a skilled mentor

and team members.

Quest of a win-win relationship with our sponsors, community, High School

and everyone related to the team.

Tectronic undoubtedly outstand who we are and where we come from.

o Representing Tecnológico de Monterrey´s entrepreneurial model and

FIRST´s innovative misión.

o Place itself in investor´s spotlight for them to invest more in Mexico.

VISION: By the end of 2015, Tectronic will have satisfied all of the business

relationships with sponsors as well as keep on team´s enchanching.

Entrepreneurship will be practiced ceaselessly in order to improve every single

segment contributing to the team´s progress. This will be done by running

the team as a business.


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Table of contents Executive Summary……………………………………………………. 2

Table of Contents………………………………………………………..5

Tectronic’s Overview………………………………...…………………6

Tectronic’s History……………………………………………………...8

Awards………………………………………………………………10

Founding Organization (FIRST)………………………………………10

Gracious Proffessionalism and Coopertition……………………11

FIRST Robotics Competiton (FRC)……………………………...11

FIRST in Mexico……………………………………………………12

Community Involvement……………………………………………….13

Team Goals………………………………………………………...15

Team Managment & Organization…………………………………….17

Team Structure……………………………………………………..17

Member Application to the Team…………………………………18

Job Descriptions…………………………………………………………18

Marketing Strategy/ Fundraising……………………………………...21

Sales strategy……………………………………………………….21

Sponsor Relations……………………………………………………….23

Categories of the sponsors………………………………………..24

2014 sponsors………………………………………………………24

Financial Plan…………………………………………………………….25

Income Statement………………………………………………….25

Outcome Statement………………………………………………..25


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TECTRONIC´S Overview

TECTRONIC Team Number 3510

Mexican team founded on October 2010

52 (461) 598-6000

Head Coach: Engr. Pablo Caracheo

Chairman: Juan Manuel Ledesma

ADDRESS

Tecnológico de Monterrey High School

Camino a San José de Guanajuato km.5

Celaya, GJ, Mexico.

MISSION

TECTRONIC is an upstanding team that pursues to follow FIRST´S values on

the grounds that we believe and support the organization´s ideology, and

contribute to its achievement. The team is committed as well to follow our

institution´s values ob being being integral, ethical and having a humanistic vision,

willing to be internationally competitive.

VISION

By the end of 2015, Tectronic will have satisfied all of the business relationships

with sponsors as well as keep on team´s enchanting.

Entrepreneurship will be practiced ceaselessly in order to improve every single

segment contributing to the team´s progress.


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DEMOGRAPHICS

There are students 26 students and 3 teachers and 6 mentors

7 females students 19 males students

The ethnicity of the team members is 100% Hispanic, all of them being Mexican.

AWARDS TECTRONIC has earned the following awards throughout the four years

of participation:



“Premio Juventud Viva” (Youth Alive Award) – Award given by the Youth

Institute of our state due to the entrepreneurial actions of a group team.



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TECTRONIC´s History

Tectronic is a team created by teachers and students on October 2010 at

Prepa Tec Celaya, GJ, Mexico; it emerged after Team 3354 “TecDroid” because

the Alma Mater is the same (Tecnológico de Monterrey). Tectronic´s Rookie

season was at the Colorado Regional in Denver where the team won the Rookie

Inspiration Award due to the amount of effort, different sponsors gotten and a

remarkable robot and attitude on the LOGOMOTION challenge in 2011.

Tectronic offers services to enterprises such as:

Business by printing the company logo on all promotional items.

Giving receipts which are taxes deductible.

Since transactions are made with high amounts of money, a daily record of

incomes needs to be made; this is why Tectronic runs as a small business that

has its own mission, vision, and values.

Following the regular season. Tectronic optimizes all the time previous to

the Kickoff in order to achieve fundraising and become a self-sustainable team.

Since Tectronic is a Mexican team, travel expenses need to be considered.

Taking that into account, there is a philosophy of hard-work which provides an

essence and recognition

As it was said before, on 2010 Tectronic participated in Colorado Regional,

which meant the formal foundation of the team and the recognition of some FRC

fellows; on 2010, the team accomplished to win the Rookie Inspiration Award.

During the previous arrangements, the team faced some administration obstacles

since it was founded when there were only six teams in Mexico; at that point

Tectronic faced rough stages between the integration of everyone as a team

and the duties management.


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Consequently, the team suffered financially that year, where a

sponsorship for the trip went bad a month before the regional; that circumstances

led the team to look approximately 60% of the funds in a very short amount of

time.Even though it was really precipitated, the team knew how to improve its

situation and made fundraising events such as classic music concerts and sales.

Tectronic´s attitude was something that impressed the judges back in Colorado

regional; the same thing happened three years ago, even though there were

some problems with the robot, the team never lose hope and won the “Team

Spirit Award”.

However, the team is preparing since last year with the fundraising and team

integration; it is very important to learn from mistakes and not repeat them again.

This year, the team assembled a robot, each of the integrants of Tectronic

contributed some help to built it and our target is to win the Mexico`s city regional,

as well as the quest for awards like Engineering Award, Team Spirit Award and

all the other awards that can be given during the competition.


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Awards:



“Premio Juventud Viva” (Youth Alive Award) – Award given by the Youth

Institute of our state due to the entrepreneurial actions of a group team.


Founding Organization

FIRST (For Inspiration and Recognition of Sciene and Techonology) is an

organization founded by inventor and entrepreneur, Dean Kamen, in 1989 to

develop ways to inspire students in engineering and technology fields. The

organization is the foundation of the following robotics program:

Junior FIRST LEGO League

FIRST LEGO league

FIRST TECH Challenge

FIRST Robotics Competition

FIRST was founded as a not-for-profit public organization with charity

designs accessible, and innovative programs that motivate young people to

pursue education and career opportunities in:

Science

Technology

Engineering

Math

All of these while building self-confidence, knowledge, and life skills,

FIRST also operates: FIRST Place, a research facility at FIRST Headquarters

in camps for students and teachers.

GRACIOUS PROFESSIONALISM and COOPERTITION


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FIRST seeks to promote a philosophy of teamwork and collaboration among

engineers and encourages competing teams to remain friendly, helping each other

out when necessary. Terms frequently applied to this ethos are “Gracious

Professionalism” and “Cooperation” terms coined by Woodie Flowers and Kamen

that support respect towards one´s competitors and integrity in one´s actions. The

concept of Gracious Professionalism grew from a robotics class that Flowers taught

at Massachusetts Institute of Technology. Coopertition is a Word patented under

US Patent 7,507,169 by Dean Kamen.

The first and highest scale program developed through FIRST is the FIRST

Robotics Competition (FRC), which is designed to inspire High School Students to

become engineers by giving them real world experiences working with engineers to

develop a robot.

FIRST ROBOTICS COMPETITION (FRC)

FIRST Robotics Competition is an international high school robotics

competition organized by FIRST. Each year, teams of high school students

compete to build robots weighing up to 120 pounds (54 kg ), not including battery

and bumpers. These robots are supposed to complete task, which changes every

year, in order to compete in a healthy and sportive way.

Since 2005, games have been played with two opposing “alliances”, each

one composed of three teams. Three years ago, the organization had around 1808

FRC teams with over 45000 students from all over the world: United States,

Canada, Mexico, Israel, United Kingdom, the Netherlands, and so on. In 2011,

2075 teams were registered in the competition.

The dynamic of the competition goes like this: teams are given a standard

set of parts. A maximum Budget is allowed and to buy or create specialized parts,

as long as they conform to FIRST Safety Rules. The challenge and game details

are revealed at the first week of every year at an event called KICK-OFF. Teams

are given only six weeks to construct a competitive robot that can operate


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autonomously as well a when guided by wireless controls in order to accomplish

the game’s tasks.

FIRST IN MEXICO

Ricardo Salinas owner of TVAzteca, is an entrepreneur committed with

mexican youth so as to build a better Mexico; Salinas promotes FIRST’s mission

throughout the country by sponsoring the organization’s events.

The growing of FRC Mexican teams has been really notorious, there are now

41 teams.

2007:1 team

2010: 3 teams

2011: 11 teams ( TECTRONIC’s Rookie Season)

2012: 21 teams

2013: 38 teams

2014: 41 teams

FIRST as an organization, has the support of many businesses and

institutions committed to the children and youth of the country such as Grupo

Salinas through Azteca Foundation, ITESM, ITAM, General Motors Mexico,

Honeywell, Mabe, Bosch, Motorola, Johnson and Johnson, and so on.

For 2013 season, Salinas Group supported multiple teams from Azteca’s

High School, in addition to other public school teams.


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Community Involvement

In order to be a self-sustainable project, TECTRONIC involves with the

community so that the people know more about FIRST and also as a way to raise

funds; which is the approach that the team has for the community, providing

services, following ethical codes, and being proactive as a Student Group.

For Team 3510, the contact with its surroundings represents a key to the

team's success as well as community's success. Which is why, TECTRONIC, is in

contact with its fellow classmates at school facilities, in order to provide the alumni

with different products, which consequently will be for the team to leave

impressions, besides the extension of the contact information, the extension of a

helping hand willing to help. Among these sales, every semester the team had

authorized two trades, where it had variety of merchandises, such as desserts,

“gorditas” (a typical meal from our region and country), and many other meals.

These sales are gathered with the sales as a student group, Valentine’s

days, every year’s Jr. High school’s tournament (which sponsored by our insititute)

as well as the organization of external events.

As the dynamics for integration and the development of the project, Team

3510, Tectronic, organized diverse events such as parents meetings, etc.

2011: The team had parents meetings for the discussion of the project in

order for them to know every aspect and to get involved with the work of their

children. This meetings were done before the robot build season. Likewise, the

Team received an invitation from the President of Mexico (Felipe Calderón), in

order to receive a recognition regarding the obtaining of the Rookie All-Star

Award.


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Besides, within the very start of the following semester, Team 3510, was

formally a Student Group, which elaborated a strategic plan for the whole next

season and organized a parents meeting for involving the new members to the

project. Furthermore, the Team established a dynamic of team meetings every

week, in order to have constant communication with all the new collaborators; this

policy remains to date.

2012: For this year’s season, Tea, 3510 remained with the week gatherings

as well as an integration camp, coordinated by GAM (Grupo Aguilas Méxcio) to

improve group managment and teamwork activities for integration. After this event,

Team 3510 had a pre-regional meeting with the parents, where the points of the

goals reached, amount of funds and sponsors, conditions for the trip, etc.

2013: Afterwards, within the next semester and after the 2012 season, Team

3510 prepared a small reunión for all the team members, where all could get to

know each other by party integration games. Also, reunions with parents were held

in order to expose FIRST, the conditions for the trip and the participation of planned

for little children, before they can know about Robotics they should know the first

basis about computers.

2014: In this year’s season, Tectronic realized, along the semester, a series

of workshops where members of the team were able to get to know more about

mecanincs, electrics, etc. and at the same time were able to spend time with their

partners. As in the other years,


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Team Goals

“A goal is a desired result a person or a system envisions, plans and commits

to achieve, which are meant to endeavour to be reached within a finite time by

setting deadlines”. Goal-setting is most forwarded to establish objectives

previously evaluated according to their achievability, time scheduling, how it is

going to be measured and demonstrated, as many other important things on a

major scale process.

Tectronic´s Mission as a group of teachers and students from the Tecnológico

de Monterrey Prepa Celaya is to be an inspiring association moved by the passion

for challenges, robots, engineering, programing, businesses, design, strategic

planning and the solution of pre-established dares or tasks.

For Team 3510, the goal-setting process represents a very important step on

the way to the regionals. The team prepares an exhaustive analysis and

chronogram for every area’s short-term goals, as well as the percentage

comparison between the reached and the pending in order to gather a journal on

everybody’s participation and their opportunity areas.

By the time of March 2015 Tectronic would have participated in Mexico city

Regional of FIRST Robotics Competition, where an award will be achieved to bring

home and interpersonal relations will be created. Also, one of the team’s goal is to

go to honour and wave proud the Mexican flag and the name of the School,

hometown, and state and of course, Mexico.

The purpose remains in the heart of the team; which will lead it to succeed.

The main points of focus are forwarded to the assembly of a competitive robot with

an entrepreneur mini-enterprise behind it with a remarkable business plan

proposal. As it was previously mentioned, Team 3510 is very persistent with

sponsors and fundraisings because every team member who has the real interest

on hard working and team support is the one who works for his place into them.


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Each year there are generations of very valuable members who graduate from

High School to chase after their life plans. This circumstance represents a big

challenge for the team due to the integration of the new members and the

departure of such hard working people. We aim to build a competitive robot, even

though sometimes it passes our capacities, we are very enthusiastic.

Consequently, another objective is to make cooperative alliances based on our

high-standard robot which has been built step by step, every day, despite team´s

limits, always looking forward to help when needed and to look for assessment

when needed as well. We’re not afraid to learn. For April 2015 Tecronic’s members

would have developed different abilities in each of the offered areas, developing

on essential and multidisciplinary ways.


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Team Managment & Organization

TEAM STRUCTURE

CHAIRMAN

Juan Manuel Ledesma

CEO Assistant

Everardo Fernández

SECRETARY

Daniela Flores

CFO

José Ricardo Medina

CIO

Marco Antonio Patiño

COO

César Pérez

PUBLIC RELATIONS

Regina Carlín

CEO

Juan Pablo Sancén


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STUDENT APPLICATION TO THE TEAM

“TECTRONIC Team 3510” does not reject a member willing to be part of the

team, since this (FIRST) is something that we love and try to everyone in our high

school to know much better. Even though we never say not to people wanting to

be part of the team, each member needs to be commited and of course, dedícate

time to team’s tasks.

Every team member needs to respect each one of the other team members,

since we work as a little family. Besides respecting other team members, there

needs to be respect for mentors, sponsors and parents. If a person does not have

any respect for the others, he or she will be asked to leave the team or to change

the attitude, since this is not good for the mission of wanting a healthy team

environment.

People wanting to be part of the team need to talk to the Chairman and the

team’s Head Coach, after this, the team will ask to the person which área is the

best suited for he or she, as well as the expectations and commitments to make

teamwork greater.

Job Descriptions

CHAIRMAN: Is the one in charge of all the team’s activities and the one who is

able to take any decisions that concerns with the team. This person is the one who

has the control and leads the team.

CEO: Is the team’s leader, the example for getting ahead. The one who plans and

determines the working team, joints it and guides it towards the same end. Is the

responsible person and the one in charge of whom all the elements of the group

are kept towards the same goals.


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CEO Assistant: Is the right arm of the president, link for the others, is the one who

takes the decisions when the president is unable to do it, the one that takes charge

of special projects and who supervise that the realized work is finished right on

time.

SECRETARY: Is the responsable of having an order with the meetings, of taking

notes of the points that are treated in any reunión and the responsable for the

others to stay in touch. The secretary keeps in order every date in which the team

is involved.

CFO: Is the person in charge of the financial control, responsible for the funds

managing.

CIO: Is the one who has knowledge and experience about every engineering area,

such as mechanics, electrics, etc. and that supports this areas.

COO: Is the person in charge of all the logistic of the group.

PUBLIC RELATIONS: The searching of the institutions and enterprises to find

economical support so that in this way the team can collect materials, tools and

raise funds. This team is involved in awards, communication, team’s website and

team’s image to the community.

ELECTRICS: They are in charge of the robot cabling or wiring.

FINANCES: People in this charge are the ones that create the team’s budget, give

ideas in order to obtain funds and make those ideas happen; also, they’re in charge

of preparing a business plan that includes why the team runs as a business.

LOGISTIC: This person plans the whole mobilization of the team since the

traveling part to the determination of the necessary things for any event.

MECHANICS: Design, assemble and work on the robot, taking into consideration

all of FIRST’s rules and manuals (Chassis and robor mechanisms).


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PROGRAMMING: Ensure the whole operation of the robot, as well as the

autonomous mode.

SAFETY: The Safety team will act in safe manner at all times, this team will put

the example for others to follow, he or she will implement safety rules as they come

on the FIRST manual, since this is very important to the robot sesión as well as

the FIRST events. The Safety team will make sure that each one of the team

members use their safety glasses at events as well as to use wisely (or not use)

the tools around them.


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Marketing Strategy/ Fundraising

Creation of local events to the community so they get to know the team

Fundraising events

Team flyers are made so that community knows the team better

Online interaction with other U.S and Mexican FRC teams

Sales Strategy:

Multiple sales as a Group:

2011, within the authorized sales inside school facilities, as well as an extra sale

for Jr. High School’s tournament where our school as a sponsor:

Frappes

Potato Chips

Basket Tacos


for Jr. High School’s tournament where our school as a sponsor. Likewise, some

sales that took place by team members:

Potato Chips

Spicy Apples

Women Accessories

Desserts

Basket Tacos


for Jr. High School’s tournament where our school as a sponsor.

Cake pops

Frozen mango pops

Fruit

Basket Tacos

Pasties

2014, these trades are among Valentine’s Day, the Jr. High School’s tournament

and the trades that Tectronic has inside the perimits as a Student Group:


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Desserts

Gorditas

Breaded

Other fund raising events into the community:

2011, events inside and outside school facilities, these are the external fund

raisers:

Beatles Tribute Classic Music Concert

Mexican Traditional Classic Music Concert

Robot presentation at school’s Talent’s Show, where there were open

donations.

2012-2013, events to the community.

Concert in our hometown in order to obtain funds

Trip to Six Flags

Sales within in our High School


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Sponsor Relations

Throughout the season, all members of the Logistic Area are responsible

for obtaining sponsorship and raise the necessary funds to support the team. At

the beginning of each season, team members are trained to be able to make a

successful presentation. Obtaining sponsorship and fundraising depends on

certain things.

Present the project in the best way possible

Impress the sponsors

Keep sponsors updated

Be thankful

Have an excellent organization and attitude

Communication between all team members

Manage time well

The team has made letter formats so as to ask for an appointment to an

enterprise. Once the meeting is arranged, around 4 team members attend to each

engagement with the potential sponsor; a Power-Point Presentation is presented

to the sponsor in an estimated time of 25 minutes. The presentation needs to be

extremely productive; the slides show the mission, vision, FIRST’s history, team’s

history, budget, community involvement and the dynamic of the competition.

The sponsor-team relationships very important because thanks to them

TECTRONIC can achieve many things. It’s necessary to keep all of the sponsors

updated in order for them to know the advantage of their support (and also as a

way to say thanks). After a sponsorship is achieved, the sponsor is recognized in

an especial way by placing its logos on the robot, team uniform and promotional

ítems. The recognition of the sponsors is described at the following table:


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Donation Level Benefits

$1000-$3000 Gold Sponsor Recognition such as press release. Company name

on our team t-shirts and banners (large size). Receive a

team t-shirt and sponsors’ package and everything below.

$500-$1000 Silver Sponsor Company name on our team t-shirts and banners.

Recognition on our website with logo and link and

everything below.

$0-$500 Bronze Supporter Company name on our team t-shirts and banners.

2015 SPONSORS

SPECIAL THANKS TO:


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Financial Plan

The Secretary and the CFO put together a Financial Plan which keeps a record of

everything done in monetary terms. The income and outcome statements show

the self-sustenance of the team, since the beginning there are sales on the High

School. All of this is done to improve the ability to manage the team as “oneself”.

It is expressed in pesos.

INCOME

OUTCOME

Hospedajes y Desayunos $30,704.58

Comidas desayunos y gastos $18,000

Embalaje y empacado $1,700

Envío $3,500

herramienta $5,000

Playeras $7,800

Total $66,704.58


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Acknowledgements

Special thanks to:

Monterrey Institute of Technology and Higher Education (ITESM)

PREPA TEC CELAYA

GKN Driveline

Mr. Lucky

Adriana Jiménez Revorio

Carlos García Hernández

Pablo Caracheo

Business Plan created by:

Daniela Flores

Juan Manuel Ledesma