tecnotelai.it

www.tecnotelai.it

OVERVIEW

Since 1967 Tecnotelai researches, manufactures, selects and distributes industrial and office furnishings, being often involved in its customers’ project in order to follow their proper needs.

* Italian manufacturing and best materials quality* Complete and efficient assistance service and continuous technical

support* Two large showrooms, huge space for ideas and concrete needs

www.tecnotelai.it

ANALYTICS

- 15.000 sqm Warehouse- 2.500 Articles- 5.000 Active clients- 30 persons (warehousemen + employees)- 6 Million Euro turnover

www.tecnotelai.it

Std. Approach to Int’l Mkts

1) Mkts Analysis where to go?

2) Company Analysis & Products Strategy which offer?

3) Swot Analysis strong or weak?

4) International competition against who?

5) Promotion / Distribution strategies how to offer?

6) Financial Planning costs are effective but revenues are not

www.tecnotelai.it

Successful “Bologna” Model

www.tecnotelai.it

S.W.O.T. Analysis

1) Warehouse (products “ready”)2) Products Quality3) Know-how4) Reputation ( > Brand

awareness)

1) Transport delivery times2) Prices3) R & D production abilities

1) Direct sales2) Products “turnover”3) Better perception of services

offered

1) Economic products2) Low perception of products

quality

www.tecnotelai.it

Mkt model to be used to approach Int’l Mkts

?

1996 – Graduated in Economics - University of Bologna

1997 – 1999 Auditor in charge – KPMG – Bologna

2000 – University of Technology – Sydney – Australia

2001 – Temporary Manager –Chem Trend Italy - Bologna

2001 – 2004 – Controller of int’l subsidiaries – Grandi Salumifici Italiani - Modena

2004 – 2007 – Managing Director – Sino dos Alpes Alim.– Rio Grande do Sul - Brasil

2007 – 2009 – Internal Auditor - Grandi Salumifici Italiani

2010 – Managing Director – Tecnotelai - Bologna

Luca Sita – Personal CV