Techworks Retail Solutions

www.techworksworld.com

RETAIL IN INDIA

Organized Retail Sector hastremendous potential in India

• Indian retail market is expected togrow from $620 billion in 2015 to$1.08 trillion by year 2020

• Modern trade is expected to growat a CAGR of 21% to reach $165-180 billion by year 20200

This is a huge opportunity for thoseorganizations who can successfully positionthemselves to benefit from the marketgrowth

RETAIL IN INDIA

Organized Retail Sector is also facing several challenges:

• Subdued demand due to global economic slowdown• E-commerce companies taking away customers• High real estate costs• Inefficiencies in supply chain driving up costs• Shortage of talent and trained manpower• Inadequate infrastructure driving up costs

Given these challenges, it is critical to find innovativeways to differentiate oneself and engage withcustomers

DIGITAL SIGNAGE IN RETAIL

Digital Signage Technology allows retailers toengage with customers while alsodifferentiating themselves

• Large displays with sharp images attractattention

• Interactive applications help engage withcustomers

• Innovative and creative content and applicationsallow differentiation

A well designed digital signage solution isamong the most potent weapons in therepertoire of marketers


Digital Signage solutions enables targetedinteractive communication with “captive”audience “on site”

• Reach audience “instantly” with informationand updates

• Ability to seek and obtain audience feedback• Capability to deliver high resolution images

and videos• Creates RSS strings that can reach the

audience anywhere• Retail Intelligence Applications generate

automatic data about audience response

In short, they are marketers’ delight


Retail – Amongst The Largest Users OfDigital Signage Worldwide

• In-Store Digital Signage attracts thecustomers’ attention and can influence theirbuying decisions at just the right place at justthe right time.

• Digital Signage delivers the ability to informand persuade. Information can be scheduledon time of day basis or on a location basis orboth

• It is easy to use, costs less to implement, canbe updated and monitored even remotely.


Provide Enhanced Customer Experience

• Create or enhance brand awareness• Inform customers about on-going promotions• Inform customers about new products / upcoming

product launches• Enable web ordering by customers through In-

Store e-commerce kiosks• Get feedback from customers to upgrade /

enhance your products• Provide in-store product catalogues to induce

customer purchase

Build your brand and induce sales with a DigitalSignage Solution

WHAT IS DIGITAL SIGNAGE

HardwareDisplays (LCD/LED screens,

Video walls etc.)EnclosuresControllers

Infrastructure

SoftwareCMS

PlayersMIS

Applications

ContentStrategyCreation

AdvertisingMarketing

ConnectivityWired

WirelessCellularNetwork

Digital Signage

Techworks has the capability and the expertise to provide all thecomponents of an integrated solution

A centrally controlledcontent distributionplatform to playbackdigital content onone or many displaysor screens

Techworks provides complete suite of products andservices for a digital signage solution

We are a “One Stop Shop” for all your Digital Signage needs

We create memorable experiences

that engages consumers with the

Brand

TECHWORKS – PRODUCTS & SOLUTION COMPONENTS

Standard and Interactive Displays• Display Sizes : 23”, 32”, 40”, 48”, 55”, 65”, 75”, 84”

Standard and Interactive Video Walls• Video Wall Sizes : 46” and 55”; Bezel – 5.5mm,

3.5mm

Special Displays• Transparent• Mirror

Multi-Touch Tables• Display Sizes : 32”, 40”, 48”, 55”, 65”, 75”, 84”• Touch Points : 4 upwards to 40+


Display Controllers / Media Players• Entry Level, Mid-Range, High-End• Operating System Support – Windows, Linux, Android• Touch & Sensor Support• Media Player Software – Template Design, Local

Content Scheduling

Video Wall Processors• Large Matrix Support• Control Over Aspect Ratio and Resolution• Multi-Screen to One-Screen Control• “Remote” Touch-N-Play Control

These are industrial grade controllerswith plug ‘n play capability


Standard/Custom Designed Kiosks• For All Display Sizes• Standard or Touch Displays• Additional Accessories as per Requirement• Landscape or Portrait Format• Wood, Corian, Stainless Steel, MRC Finish

Software & Touch Integration• Standard Touch Integration• Custom Application Development• Application Integration• Sensor Integration

Interactive Kiosks with well thought out applicationsand content are great for engaging customers

DIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Product/Promotion Communication• Product Videos• Downloading of Detailed Product Information• Sensor Triggered Specific Product Information• Mobile App Downloads• Pre-Programmed Content Scheduling• Full Central Control & Monitoring

Options• Standard Displays• Touch or Interactive Displays• Video/LED Walls• Wall or Kiosk Mounted• With or Without Local Audio• Directional Audio• Sensors, If Required• E-commerce Integration• Feedback Mechanism


Experience Centers• Corporate Information• Experience product range/features• Full Central Control & Monitoring

Options• Video/LED Walls• Multi-touch tables• Kiosk format• With or Without Local Audio• Directional Audio• Standard or Touch Interactive


Focused Product Communication• Highlight Specific Product & related

Information• Full Central Control & Monitoring

Options• Transparent Displays• Translucent Displays• Mirror Displays• With or Without Local Audio• Optional : Directional Audio• Sensors If Required• Standard or Touch Interactive


Retail Intelligence Solutions• Capture data when customers visiting a

retail showroom

Features• Visitor Footfalls• Visitor Heat Maps• Visitor Emotions• Visitor Demographics• Time Spent Looking at Specific Product(s)

DIGITAL SIGNAGE SOLUTIONS FOR RETAILDIGITAL SIGNAGE SOLUTIONS FOR RETAIL

Consulting and Systems IntegrationServices• Custom Applications for specific usage• Consulting Services for overall solution• Branding Expertise• Content Development• Systems Integration and Deployment• Support Services

Custom Applications, Branding and Content can beeffectively used for differentiation

DIGITAL SIGNAGE SOLUTIONS FOR RETAILDIGITAL MENU BOARDS FOR QSR RETAIL OUTLETS

Plug and Play Digital Menu Boards

• Displays 32” or 40” ( even higher sizes arepossible )

• Die Cast Aluminum Frame• Media Players-Display Controllers• Software FOR Centralized Control• Power Accessories

Digital Menu Boards can be ceiling mounted or wall mounted asper customer’s needs

DIGITAL SIGNAGE SOLUTIONS FOR RETAILABOUT TECHWORKS

Techworks excels in developing solutions that enable enhancedcustomer engagement by leveraging technologies such as:

• Interactive• Multitouch• Gesture Control• Proximity Triggers• Load Sensors• Social Media

• Mobile Technology• Radio Frequency Identification

(RFID),• Blue Tooth Low Energy• Augmented Reality• Wayfinding

BREAKAWAY EXPERIENCEfrom ordinary the extraordinary

DIGITAL SIGNAGE SOLUTIONS FOR RETAILSAMPLE LIST OF OUR CUSTOMERS

Tissot SIAM Andaz-e-LucknowYepMe Nolte Mall APN NewsFitness First Denso India Samachar PlusPepsi Emirates Bank Bihar MuseumNokia GE India Hero MotocorpAircel HCL Infosystems Crowne Plaza HotelPacific Mall Amritsari Express MasterCardYo China Group China Gate Moti Mahal ExpressMoti Mahal Express Crazy Wok Eicher GoodearthBento Cafe BlackBerry Café Brown SugarUnion Bank Al-Khaliji Bank FasTraxKebab Express Smoke On Water InstaPizzaBlue Tandoor Shanghai Noon AdidasLucknow Museum IIT-Kanpur AIIMS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

In-Store Interactive Touch DisplaySensor Triggered Product Information

ABC Apparel CompanyABC Apparel Company

SAMPLE SOLUTIONS

32” Touch Interactive Picture KioskEngaging Visitors; Data Collection

LOGO

LOGO

Please enter following informationName :AddressEmail :Press On Button Below To ClickYour Photograph. It will be sentto you via email

PRESS

Thanks For Visiting

LOGO

SAMPLE SOLUTIONS

RetailIntelligence :

In-Store “Heat Map”

Example

SAMPLE SOLUTIONS

Portrait Format Mirror DisplayLeft – Mirror ; Right – Display Working

AB

CA

pp

are

l Co

mp

any

Adaddadad mmmnnnhygtfrdeyuhji , nfgtygdfvgte

, mmmmmmmmm

SAMPLE SOLUTIONS

Video Wall KioskIn-Store or Outside

SAMPLE SOLUTIONS

SAMPLE SOLUTIONS

The configurations are customizable as per client needsin terms of display sizes and number

C-48, 2nd Floor, DDA sheds, Okhla Phase-I, New Delhi – 110020, India

[email protected] | www.techworksworld.com