Technology's Impact - The European Health And Fitness Summit Barcelona 2014

Hotel Pullman SkipperBarcelona Spain October 8-10 2014

Technology’s Influence On The Future Of The Health & Fitness Sector

@bryankorourke

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“it promised to put technology in the hands of the people”

#NewEra

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Globalism

CONVERGENCE CREATING A REVOLUTION

People

CHANGE

Technology

GLOBALISM 6

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URBAN / BRIC 7

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88%2016 World Population

In Emerging Markets

Globalism : Middle Class Doubles8

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2,500,000,000 More In 15 Years

CONSUMERS 9

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THE CONSUMER IS KING 10

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Information Ubiquity

11Technologies Influence #SocialTrends

12Technologies Influence #SocialTrends

CONSUMER’S DIGITAL LIFESTYLE 13

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CONNECTIVITY

The Connected Consumer Is Here

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Consumer Expectations Regarding Convenience Are Rising. Banking, Shopping, Health.

The FUTURE Of WELLNESSIS CONNECTED HEALTH

@bryankorourke #FutureofFitness

TECHNOLOGYthe biggest driver of change

NEW FORMS OF CARDIO 16

New Technologies

INTERACTION AND ENTERTAINMENT17

New Technologies

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GymBox

benkellydesign.comDESIGN - UX INNOVATION

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EMBEDED TECHNOLOGY 19

SUSTAINING, EFFICIENCY OR EMPOWERING INNOVATION20

Clay Christensen: Different Types Of Innovation

@bryankorourke#Disruption

Taking a product and making it simpler and more affordable, so many more people have

access to it = #disruptive

#Empowering

Bringing The “Pieces” Together22

“...the greatest transformation that’s brought about by technology is

when you bring these various pieces and have them work together in

combination. It’s the synergies between these tools that bring about

the greatest changes in the world.”Malcolm Gladwell

Author Outliers, David & Goliathhttp://www.forbes.com/sites/danmunro/2014/03/02/malcolm-gladwell-

keynotes-healthcare-data-interoperability-summit/

DISRUPTION PERSPECTIVE 23

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HISTORYfrom Latin historia “finding out”

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6 MicroGrowth TransparencyAwarenessRedistributionOrchestrationDisruption

REVOLUTIONconsistent process throughout time

PRIOR TECHNOLOGIES PROVIDE PERSPECTIVE25

PRINTING PRESS15th Century Gutenberg’s

MicroGrowth Transparency

AwarenessRedistributionOrchestration

Disruption

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8,000,000Number of Books Published In Europe From 1454 - 1500

http://en.wikipedia.org/wiki/Global_spread_of_the_printing_press#Europe

27http://www.economist.com/node/21541719

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REVOLUTIONtoday a much faster time frame

PRIOR TECHNOLOGIES PROVIDE PERSPECTIVE29

MP3 FORMAT1987 Dieter Seitzer and Karlheinz Brandenburg

MicroGrowth TransparencyAwarenessRedistributionOrchestrationDisruption

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300%Global Increase In Number Of Albums Sold And Live

Performance Attended 2000-2010

http://www.forbes.com/sites/danmunro/2014/03/02/malcolm-gladwell-keynotes-healthcare-data-interoperability-summit/

THE ERA OF DISRUPTION31

87%Of Fortune 500 Firms

Vanished from 1955 vs. 2011While Thousands Of Others

Took Their Place

32IS TECH A THREAT OR OPPORTUNITY ?

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@PeterdiamandisAbundance

DISRUPTION GROWS MARKETS34

How ?

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Technologies Influence

MOBILE36

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>70%

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>7,000,000,000Mobile Devices Connected To The Internet

ABI Research 2013

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>100,000,000,000Number Of Mobile Apps Downloaded

ABI Research 2013

39Technologies Influence #MobileTrends

40Apps Are A Big Part Of The Smartphone Environment

WEARABLES41

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35 Million US Adults Have Used Devices #InternetOfThings

42QUANTIFIED SELF MOVEMENT

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485,000,000Shipped Wearables By 2018 - 60% Health & Fitness

ABI Research 2013

JUST NOW STARTING

Technologies Influence #BioSensing

44Vast Rapid Technology Advancements

Lactate Threshold Sensor

45Wide Ranging Technology Advancements

Technologies Influence #NotJustWatches

46Wellness Technology Advancements

KINSEOWEAR | EXOSKELETONS 47

@bryankorourkeLow Cost, Powerful Tools and Platforms

CLOUD COMPUTING 48

@bryankorourkeMore Powerful, Less Expensive

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>4 Million Users

NEW DIGITAL BUSINESS MODELS

50BIG DATA AND AI

A REVOLUTION IN INSIGHTSAND CUSTOMIZATION

Networked Health Is Here

51Fragmentation Inside & Outside

Digital Health Companies

52Venturing Funding Has Surged

Top Digital Health Trends

53Capital Flows To Growth

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“The Health Of HumanityIs The Most SignificantOpportunity In History”

-Bryan O’Rourke

WHAT DOES THE FUTURE HOLD ?55

GIVEN THESE TRENDS

SIGNIFICANT OPPORTUNITIES56

PRIMARY PREVENTION CARE

global industry growth could easily exceed300% in the next decade

500,000,000by 2025

VAST COMPETITIVE LANDSCAPE58

PRIMARY PREVENTION CARE

S CURVE- REINVENTION & FRAGMENTATION

59@bryankorourke

New Era : New FormatsDigital Options

WellnessMind Body

THE NEW ERA

CHANGE DRIVING

COMPETITORS TO WATCH 60

A NEW

COMPETITORS TO WATCH 61

A NEW

COMPETITORS TO WATCH62

A NEW

WE ARE SPENDING CENTS ON THE EURO FOR PREVENTION 63

A NEWHEALTH CARE SPENDING

10% OF EU GDP 2012 14% BY 2030

MOTHER OF ALL OPPORTUNITIES64

A NEWPRIMARY PREVENTION

65@bryankorourke

We Can Be A Part Of The Solution

The Same Forces Reshaping Health And Fitness Are Reshaping Sick Care

Technology Will Help To Engage The 85%WELLNESS | ACTIVE AGING 66

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NEW MARKETS

Health Outcomes Will Matter Not Fee For Service 67@bryankorourke

TECHNOLOGY MAKES THIS POSSIBLE

our biggest competitors aren’t eachother its other industries

RITA MCGRATH

SHIFTING FROM INDUSTRIESTO ARENAS

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COLLABORATION & STANDARDS 69

FIT-C

WE MUST COLLABORATEOUR BIGGEST THREAT IS OTHER INDUSTRIES 70

A NEW

STRATEGIC TECHNOLOGY ALLIANCE

Opportunities Networked Fitness & Wellness Creates To Grow The Industry

71Other Industries Prove Interoperability Grows The Market

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“The best way to predict the futureis to create it “ - Peter Drucker

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Globalism

EMBRACE THESE TRENDS

Consumers

CHANGE

Technology

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6 MicroGrowth Transparency

AwarenessRedistributionOrchestration

Disruption

REVOLUTIONWe are moving to the fourth stage now

WE CAN CREATE THIS FUTURE75

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ERAWE ARE IN A NEW

OF GROWTH

Hotel Pullman SkipperBarcelona Spain October 8-10 2014

Technology’s Influence On The Future Of The Fitness Sector

@bryankorourke

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