Technology template dark_2

Technology

What’s driving the market?

• Fast moving market

• New product development• Marketing• Consumers

What Defi nes the technology market?

Tech owners who are Early Adopters

73%63%55%53%

41%37%

17%16%11%4%

59%55%45%55%

32%32%

9%12%

6%2%

UK Av-erage

Use technology at the airport

Laptop PDA / Smartphone Tablet0%

10%

20%

30%

40%

50%

60%

70%

80%

Device carried when tr...

Affl uent Audience

Their average income is at least 30% above the average of the local population

Power of Infl uence

More knowledgeable and approachable

JCDA Engaged Britons are more knowledgeable and approachable than their friends, family and colleagues.

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0%

10%

20%

30%

40%

50%

60%

85%76%75%66%57%

37%22%43%30%

19%UK Av.

Three quarters cannot do without mobile communication

Enjoyment, Impulse and Sampling

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

“For luxury brands, proximity between brand communication and shops is important: that’s what airports can offer”

-Jean-Marc Lacave, President LVMH Watch & Jewellery

Opportunity to purchase at the airport

61% of all Electrical goods bought at UK airports are bought by JCDA passengers

The Airport Environment drives purchases

“Since our decision to take the new Terminal 3 Impact site, sales in our Terminal 3 concession have achieved their highest revenue levels yet, which we believe can be strongly attributed to our advertising presence.”

Francesca Bernard, Marketing Manager at Mulberry

Enhance international brand credentials

Airport advertising increases brands’…

92%International Status

83%Prestige

89%Cosmopolitan feel

84%Modernity

IBM

• IBM needed cut-through in a competitive corporate environment

• They were looking for a medium that offered arresting visual impact and the ability to measure a campaign’s success

• IBM utilised JCDecaux Airport’s eye-tracking research• These results gave insight into what type of execution is

most eye-catching:– A moving image, – Bright, primary colours.

“We have always had more of a free rein to develop our own partnerships with outdoor advertisers….in the past few years there have been great opportunities to do advertising in ways that just haven’t been possible before”

Rosemary Brown, Brand Advertising Manager, IBM

Synergy – The Airport Environment Embodies Retail

A modern and digital environment and portfolio