Technology led unconventional marketing

Technology Led Unconventional Marketing

Presentation byAshutosh TyagiChief Marketing & Strategy Officer‘Think As Consumer’Website: www.thinkasconsumer.com

Unconventional Marketing

• Unconventional methods of promotion to engage audiences.

• The idea is to generate a ‘Buzz’, and ideally to turn viral.

• It is a cost effective alternative to large advertising campaigns.

• It is an effort to engage customers rather than educate them.

Unconventional and Viral

• Unconventional marketing and Viral marketing go hand in hand.

• It gets the message across to the consumer, and viral marketing encourage people to pass on the message.

• Generally the intended result of a campaign is for it to go viral.

Core Concepts• Entertain and Engage rather than educate.• Get people talking.• Think outside the box.• Transform the ordinary to the extraordinary.• Be spontaneous and unexpected.

Successful Campaigns• Leading brands have used unconventional

methods to generate ‘buzz’ about their brands • Integrating technology with strong creative

ideas has resulted in some very successful campaigns

SOME HIGHLY EFFECTIVE CAMPAIGNS

Volkswagen - Piano stairs:

Check videohttp://www.youtube.com/watch?v=2lXh2n0aPyw&list=PLEFrbRX-mlWemMRA7k3WCVcVQIlWXURZK

Volswagon Musical Stairs

Kinetic Interactive Video Wall

Check Video http://www.youtube.com/watch?v=SHickY0NY-Y

Watch video http://www.youtube.com/watch?v=1Pk07lQS3gs&list=PLk9bK15JvDLmdtH-LhiofvbASWg03g3Fz

The Coca-Cola Friendship Machine

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Watch Video http://www.youtube.com/watch?v=JuDyv3vflGE&list=PLk9bK15JvDLmdtH-LhiofvbASWg03g3Fz

Oreo Elevator Campaign

McDonalds "Pick N' Play" Interactive

Check Videohttp://www.youtube.com/watch?v=D2UkIo-0prw&list=PLEFrbRX-mlWemMRA7k3WCVcVQIlWXURZK

Titan

Check video : http://www.youtube.com/watch?v=uLAM6nbEy00

Titan Experience Zone

Ford's interactive Gymkhana Experience

Check Video http://www.youtube.com/watch?v=25vlpPgOxWs

Ford’s Augmented Reality Campaign

How Can We Help

• Generate creative ideas around basic brand proposition

• Bring-in new technologies to create impactful campaigns.

• End to end execution of the campaign• Effective using digital media to make campaign

go viral

For any support or more information, you could contact:

Ashutosh TyagiChief Marketing & Strategy Officer‘Think As Consumer’Website: www.thinkasconsumer.comEmail: [email protected]: +91 9818328050