Technology in

Technology in 2024

By: Kaitlin Tomassoni

Technology in 2014

Our society is very dependent on technology in today’s world. Smart phones, social networks, and computers have completely taken over our lives.

This is media system dependency theory at it’s finest. The more people depend on media to meet their needs, the more important the media will be in a person’s life, and will then the more effects the media will have on that person.

Technology in 2014 cont.

Media system dependency theory has become a problem, I believe, in today’s world and I believe it is going to be an even bigger problem in 2024.

Media Dependency

Going into 2022Because people are so dependent on social media and their smartphones, I believe smartphones will never die out. They are going to keep evolving and changing to keep up with the times.

The need for communication is always prevalent and will be so even more in 2022.

Going into 2022In 2022, I think a lot of aspects of communication and technology are going to change.

I think the Uses and Gratification Theory perfectly describes how specific innovations will change and take off in 2022.

Uses and Gratification Theory states that people seek certain forms of media to satisfy a specific need or want.

This is perfect for manufacturers in the future because they can keep heading in the direction of this theory, however, this will result in the change I believe will come.

The Principle of Relative

Constancy The Principle of Relative Constancy is a model for analyzing how much money is spent on media by both consumers and advertisers. I think this theory is going to come into play with the new innovations in 2022.

I think one huge innovation that will never go away is cable TV. I think cable TV will be around until 2024 but they are going to have to use this theory to conform.

TelevisionIn the U.S. there are 115,000,000 households with at least one TV. Out of that number only about 55% of them subscribe to cable television.

In today’s world there are so many different ways to get the shows you want to watch, as soon as you want to watch them. NetFlix, Hulu, or Satellite TV. All of these options you do not have to watch commercials or flip through channels.

Hulu and NetFlix are cable’s main competitors. These are websites that allow you to access thousands of current movies and television shows.

Television cont.The graph to the left shows how NetFlix and Hulu users are watching their shows.

With this graph being shown, we see a lot of people watching their shows online.

Cable TV is going to have to come up with new options and media choices to stay around and compete.

With that being said, I do not believe there will ever not be a need or desire for TV.

Works Cited"10 Innovative Features Coming to Future Smartphones.” - Electronic Products. N.p., n.d. Web. 12 Aug. 2014.

"Dependency." Dependency. N.p., n.d. Web. 10 Aug. 2014.

"Media Functionality and the Principle of Relative Constancy: An Explanation of the VCR

Aberration.” EconPapers:. N.p., 02 Sept. 2011. Web. 10 Aug. 2014.

"Uses and Gratification Theory." Communication Theory RSS. N.p., n.d. Web. 10 Aug. 2014.