Trend Updates TECHNOLOGY CHANGING FUTURE In this edition, let’s not talk about… Web 2.0 Blogosphere Social networks Micro-blogging Video / Youtube The Long Tail UGC / Crowd sourcing But about 5 new technologies and how they might impact the world around us - Internet TV Semantic Web Global Currency RFID’s 3D Printing
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Trend Updates
TECHNOLOGY
CHANGING FUTURE
In this edition, let’s not talk
about…
Web 2.0
Blogosphere
Social networks
Micro-blogging
Video / Youtube
The Long Tail
UGC / Crowd sourcing
But about 5 new technologies
and how they might impact the
world around us -
Internet TV
Semantic Web
Global Currency
RFID’s
3D Printing
Technology changing future Trend Updates
INTERNET TV: Long Live Television
TV vs. Internet is a hot debate. TV has been losing to internet when it
comes to personal leisure. But, now think what Internet TV will do?
This year the internet and the web start to become the same thing. We are
entering a demand entertainment environment. With most of the
entertainment remaining free!
Implications
1. Real Time TV –TV advertising will be in real time now. If a viewer likes the
TV ad, he/she can instantly go and check the product online and even
order.
2. Measurement –Those spends made on pre-post ad tests, which still cant
say for sure if the TV ad works will be redundant because the results will
be on ‘How many people went online to check your product? After viewing
the ad’
Technology changing future Trend Updates
Web 1.0 Web pages
linking to web
pages.
SEMANTIC WEB
The Web 3.0 will be mashups of
applications with artificial intelligence.
The control of the Internet will go out
off our hands and the web itself will
control the Internet.
Web 2.0 Transformation
of web pages
to web
applications &
user dialogue
Web 3.0
Semantic Web Machine understands semantics /
meaning of information on world wide
web.
Implications
1. Ease of search – As the data on web increases, semantic web will be a
powerful tool for consumers, because it will easily find products and
services that provide precisely what they need.
2. Search engine optimization – Businesses will now have to learn - what
consumers want and how they think about what they want, because
search won’t be about key words anymore but intent. Additionally, they will
benefit by spending less energy on wrong channel and wrong prospect.
Technology changing future Trend Updates
GLOBAL CURRENCY What is it ?
We spoke abut Social currency in our last edition,
Facebook Credits is a way to monetize ‘credibility / the social currency’.
Implications
1. Incentives – Bloggers often get flown around the world now to talk at
conferences, which was previously the domain of People like Harvard
Professor - Michael Porter. Global currency will unlock the power of social
influence. Incentives to use products in a more profitable way is where the
real hot area will be.
2. Secure Online Purchase – This will lower the adoption barrier for million
of international users who will be able to buy credits from a single point