Technology and the Future of Fitness | Fitlife Club Network 2011

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Bryan K. O’RourkeFITLIFE CLUB NETWORK 2011

www.bryankorourke.com

a revolution is underwaywhat does it mean ?

what will the future be ?

The Impact of Technology On the Fitness Industry

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this presentation was sponsored by

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all bryan’s content available @

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Bryan K. O’RourkeFITLIFE CLUB NETWORK 2011

www.bryankorourke.com

a revolution is underwaywhat does it mean ?

what will the future be ?

The Impact of Technology On the Fitness Industry

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technology & fitness

vast topic6

The Impact of Technology On The Fitness Industry

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technology

one part of a troika

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<3>

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demographic - consumer shifts

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<3>

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globalization

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<3>

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technology

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revolution

124revolution

2 million tahrir square

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fitness industry

3 points

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1 trends

2 business innovation

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3 future

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1st trends

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technology

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ray kurzweil

21ray kurzweil

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Kurzweillaw of accelerating

returns

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number of transistors on a chip will double

every two years. “Moore’s Law”

Gordon Moore

1,2,3,4,5,6,7,8,9,10.......

2,4, 8,16, 32, 64 ...........

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technology is progressing much faster than you realize

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fastest adoption everipad $9 billion4th biggest consumer electronic catagory

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5technology trends to watch

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CLOUD COMPUTING

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more computing powersoftware as a servicegreater functionality

better ROIless costly

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MOBILITY

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whenever whereverlocation based

functionalsocial

15 billion devices - 201531

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MobilityLifestreaming

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co-market with fansspread content beyond Facebook and Twitter

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AugmentedReality

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the digital meetsthe physical world

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Merger of

Physical &Digital

emotiv

kinect34

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SOCIALIZATION OF THE WEB

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Gamificationnew ways of doing

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highly specializedinexpensivefun

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digitization of all experience

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including fitness

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CONSUMER TRENDSwww.trendwatching.com

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generosity, caring, authenticity

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3 billion people 30% of economy

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Mobility, Connected, Applications Special Deals

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Online Culture, Online Status

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500 Million Using Health Apps By 2015

73% Consumers

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eco-friendly yet superior

functionality, design & savings.

INTERESTING 2011 CONSUMER TRENDS

WWW.TRENDWATCHING.COM

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US 600 billion daily geo-spatially

tagged 'transactions'

INTERESTING 2011 CONSUMER TRENDS

WWW.TRENDWATCHING.COM

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Owning is expensive and unsustainable.

INTERESTING CONSUMERTRENDS

WWW.TRENDWATCHING.COM

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consumer & technology trends

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demographyglobalism & technology

514revolution

what does it mean ?

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embrace don’t fear

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we can make a bigger impact

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what would our zeitgeistbe without Google ?

2 business innovation

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Of the ten leading vacuum tube companies, none participated in the transistor revolution.

disruption

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"companies that expect a glorious past to shield them from the forces of change driven by

advancing technology will fail."

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64 economics

VALUEPROPOSITION

COSTSTRUCTURE

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

ACTIVITYCONFIGURATION

CORECAPABILITIES

PARTNERNETWORK

REVENUESTREAMS

DISTRIBUTIONCHANNELS

business model - new models

INDUSTRY SUPPLIER

DEMANDCUSTOMER

digital technologies65

Business Is Changing

We are in the era of the humanization of business. We're living by small town rules again."

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Supply

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retail clothingLi & Fung Group

DemandIndustry Convergence

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economics - market bifurcation

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Business Models & Trends - Core EconomicsAverage membership dues flat since 1980

Today = $49.95 1980 = About $40.00

2009 Profiles of Success

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Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980

Car Today = $28,400 | Car 1980 = $7,210

"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."

http://futureoffitnesswhitepaper.ning.com/

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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control

new business models

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collaborative consumption

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3 future

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different

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485

1. non-facilitycompetition will surge

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Nike Running

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OutsideIndustry Convergence

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2. facilities will deliver new models

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Product = Experience, Co-Created

Price = New Value Exchanges

Place = Marriage of Digital & Physical 24/7

Promotion = Conversation or Engagement

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4ps’ Of Marketing

Financial ServicesIndustry

measure not # of branches92

Hi-Tech Hi-Touch

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technology platforms24/7 service & support

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3. “wellness” increasingly emerges

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Head - Traditional Fitness Industry

Long Tail - New Wellness Space

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4. extant market will continue to

bifurcate and niche

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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control

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Bifurcation of the market - Ray Algar Model

http://www.oxygen-consulting.co.uk/

final point

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vision to think different

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all content available @

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thank you