Title Sub-title PLACE PARTNER’S LOGO HERE European Commission Enterprise and Industry European Commission Enterprise and Industry The Stage Gate Process for R&D and New Product Development.The European Enterprise Network – Licensing as a possible alternative to in-house R&D Galway May 26 th 2015 P.J. O’Reilly
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Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly
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TitleSub-title
PLACE PARTNER’S LOGO HERE
European CommissionEnterprise and IndustryEuropean CommissionEnterprise and Industry
The Stage Gate Process for R&D and New Product Development.The European Enterprise Network – Licensing
as a possible alternative to in-house R&D Galway May 26th 2015
P.J. O’Reilly
Title of the presentation | Date |2
Aims
• Prompt you to re-evaluate your own particular business concept and position with a more commercial bias.
• Consider Technology Acquisition and or R&D• Consider idea generation and evaluation• Stage-gate concept• IP and its commercial value to your business• Prompt you to look at strategies and
approaches to developing your own business
Title of the presentation | Date |3
605 partner organisations in
52 countries
Geographical Spread of the Enterprise Europe Network
Recent - USA, MexicoRussia, ChinaSouth KoreaTunisiaJapan Brazil CanadaIndia
Title of the presentation | Date |4Your Company Type and the associated Risks
Established business (improvement to existing product, introduction of a new product to existing market,
Introduction of existing product to new market)
New business (new entity, new product, unknown market)
Title of the presentation | Date |5
Your Idea / concept
Consider the following questions.
• What is it
• Who wants it (customer)
• Why do they want it (customer need or want, competitive advantage)
• Will they pay for it
• What will they pay for it
Title of the presentation | Date |6
Idea evaluation
• Evaluate novelty of idea from journals, trade information, web searches, patent searches (how new is it, will it create competitive advantage in its target market? Is there a need to use someone elses IP to produce your product? will it generate IP?)
• Be sure evaluation is objective. Be cautious about subjective evaluations (eg family, friends etc)
• Eliminate or shelve non commercial ideas!!! (do not get trapped by or become obsessed with a poor idea)
Title of the presentation | Date |7
Stage-gate concept
Title of the presentation | Date |8
Development Process and Stage-gate
• Develop concept• Evaluate (pass or kill)• Prototype stage• Evaluate (pass or kill)• Design stage• Evaluate (pass or kill)• Design for manufacture• Evaluate (pass or kill)• Launch.
Title of the presentation | Date |9
Why stage-gate the development?
• Development costs increase with time
• It costs little to kill off a project at ideation stage
• A misconceived project pushed to product launch stage or a product that does not sell, can kill your business
Title of the presentation | Date |10
Reality Check
Risks involved in starting a business
from an idea. 100 evaluated ideas results in one
commercial product (100 to 1)One idea (odds remain the same 100 to 1)Critical therefore to minimise overall risk
and exposure to loss
Title of the presentation | Date |11
Audits
Know and understand what gives your company competitive advantage and value (what do you do better than others)
The key strengths and weaknesses of your company
Where or with what person do capabilities reside within your company
Understand, record and manage these sources of competitive advantage.
Title of the presentation | Date |12
IP / Patents
• There may be protectable IP in the future from your idea (know-how, secrecy, patents, design, copyright) do not give it away foolishly during development stage.
• Consider “Real” or “Commercial” value of patent
• To patent or not. Can your claims be engineered around. What strength exists in the claims.