Technology Impact on business
Feb 25, 2016
Technology
Impact on business
Jan 08 Essay Q• With reference to organisations,
markets or industries that you know, to what extent do you think that the internet is a threat rather than an opportunity for business? (40 marks)
• You need to consider the impact on Supply as well as Demand factors…
You have 5 mins…What would your essay plan
be?
Syllabus aims• The Relationship between Businesses and the
Technological Environment
• assessing the effects of technological change
• evaluating the response of businesses to technological change.
• The impact of technological change should be considered in terms of a range of issues including:
• marketing opportunities, • the culture of the business• and the processes and systems used within the
business
What technological changes have their been?
– Intranet– Internet– Social Networking– CAD/CAM– Robotics– Handheld computers– Software packages e.g. DTP, spreadsheets,
databases etc– EPOS– Loyalty cards– Mobile technology– ????
Who are the largest on line businesses?
Threats of Technology• Which businesses have been threatened
by technology?
• Books• Music• Film • Travel agents• Estate agents• Newspapers• Charities….
• Bar codes!
Dangers of being on line!
Latest technology…• Its always changing…
Marketing opportunities…
Viral marketing• http://www.blogstorm.co.uk/the-top
-10-viral-marketing-campaigns-of-all-time/
• So many to choose from… it has to be….
• What are the benefits of viral marketing?
Cadbury’s – king of viral?
What benefits have Cadbury’s gained from
these marketing campaigns?
Technology USP…• Which companies generate
revenue from continual updating technology?
• Software• Mobiles• TVs• MP3
Culture of business
How would technology effect…
What is culture?
• How employees are recruited
• The way that visitors and guests are looked after
• How the working space is organised
• The degree of delegation & individual responsibility
• How contracts are negotiated and agreed
• The personality and style of the sales force
• The responsiveness of communication
• The methods used for communication
• How staff call each other
How culture might be demonstrated
Can you give examples of
how technology will have changed
these areas?
Look at the following slides
How will these new apps affect culture?
Business apps
Business apps
Business apps
Business apps
Handy’s Four Classes of Culture
Power Role
Task Person
What does
each of these mean?
Power culture
•Control radiates from the centre
•Concentrates power among a few
•Few rules and little bureaucracy
•Swift decisions are possible
Role culture
•People have clearly delegated authorities within a highly defined structure
•Hierarchical bureaucracy•Power derives from a person's position
•Little scope exists for expert power
Power
Task culture
•Teams are formed to solve particular problems
•Power derives from expertise as long as a team requires expertise
•No single power source
•Matrix organisation
•Team may develop own objectives (a risk)
Functional Depts
Proj
ect T
eam
s
Person culture
•People believe themselves to be superior to the business
•Business full of people with similar training, background & expertise
•Common in firms of professionals – e.g. accountants & lawyers
•Power lies in each group of individuals
Processes and systems used within the business
How has technology helped?
• http://news.bbc.co.uk/1/hi/uk/8409337.stm
• EPOS – tills!
• http://www.youtube.com/watch?v=Vv5GQ6c_ls8
• Textile industry
Homework…
Reminder of HWKTextbook p 315 Walmart Case
study
Further reading• http://www.businessweek.com/
technology/