1 www.bryankorourke.com Technology’s Approaching Impact On The Fitness Industry Bryan K. O’Rourke
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1www.bryankorourke.com
Technology’s Approaching Impact On The Fitness Industry
Bryan K. O’Rourke
all content available @
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Thank You
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technology & fitness
vast4
The Impact of Technology On The Fitness Industry
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O
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technology 3
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<3>
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demographic - consumer shifts
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<3>
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globalization
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9
<3>
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3
technology
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revolution
114revolutionEuropean Crisis
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fitness industry
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3
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1 trends
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2 innovation
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3 future
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1st trends
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technology
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ray kurzweil
20ray kurzweil
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Kurzweillaw of accelerating
returns
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number of transistors on a chip will double
every two years. “Moore’s Law”
Gordon Moore
1,2,3,4,5,6,7,8,9,10.......
2,4, 8,16, 32, 64 ...........
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technology is progressing much faster than you realize
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fastest adoption everipad $9 billion4th biggest consumer electronic catagory
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6tech trends to watch
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CLOUD COMPUTING
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MOBILITY
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15 billion devices - 2015
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AugmentedReality3
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SOCIALIZATION OF THE WEB
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Gamification
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Intelligent Monitoring
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digitization of all experience
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including fitness
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PEOPLE TRENDSwww.trendwatching.com
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generosity, caring, authenticity
G
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Mobility, Connected, Applications Special Deals
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Online Culture, Online Status
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500 Million Using Health Apps By 2015
73% Consumers
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eco-friendly yet superior
functionality, design & savings.
INTERESTING 2011 CONSUMER TRENDS
WWW.TRENDWATCHING.COM
11. FREE LOVE
Generation G - Insights
“83% of US consumers want
products, services and retailers to support more
causes.”
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consumer & technology trendsconverge
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3
464revolution
what does it mean ?
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O
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embrace don’t fear
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we can make a bigger impact
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what would our world be without it ?
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what can our world becomewith it ?
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2 innovation
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Of the ten leading vacuum tube companies, none participated in the transistor revolution.
disruption
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the revolution of consumer behavior
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when society & technologyevolve faster
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than we can adapt.....
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61 economics
VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMERRELATIONSHIPS
CUSTOMERSEGMENTS
ACTIVITYCONFIGURATION
CORECAPABILITIES
PARTNERNETWORK
REVENUESTREAMS
DISTRIBUTIONCHANNELS
business model - new models
INDUSTRY SUPPLIER
DEMANDCUSTOMER
digital technologies62
Business Is Changing
We are in the era of the humanization of business. We're living by small town rules again."
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Supply
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retail clothingLi & Fung Group
DemandIndustry Convergence
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"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
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Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980
Car Today = $28,400 | Car 1980 = $7,210
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Business Models & Trends - Core EconomicsAverage membership dues flat since 1980
Today = $49.95 1980 = About $40.00
2009 Profiles of Success
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Michael SilversteinTreasure Hunt - Market “Bifurcation”
“ I h a v e s e e n t h a t consumers will always trade down and buy the cheapest product in a category if suppliers fail to deliver a stream of innovation and build loyalty based on product superiority.”
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Prevalent Business Models & Trends - EmergingBudget competitors
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Prevalent Business Models & Trends - EmergingNew niche trends - engaging personal experience
unlimited $89 - $140 month
“drop-in” fees$17 - $40
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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
new business models
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collaborative consumption
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3 future
different
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1. non-bricks & mortar alternatives will surge
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2. facilities will deliver new models
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Technology Platform Must Be At The Center
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3. “wellness” increasingly emerges
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4. fitness pros will be trained in
new efficient ways
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5. market will bifurcate and niche
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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
conclusion
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the future is what we make it
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all content available @
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Thank You
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