Technological Strategies for Engaging Your Community County Clerks to Council Training Program October 12, 2011 Dr. Curtis R. Rogers, Communications Director SC State Library [email protected]
May 16, 2015
Technological Strategies for Engaging
Your Community
County Clerks to Council Training Program October
12, 2011
Dr. Curtis R. Rogers, Communications DirectorSC State Library [email protected]
agenda
• Overview (interactive vs. talking head)• Video• Questions & Answers• No scheduled break – we’ll break when
everyone wants to• Examples & Resources - show and tell• Group Exercises with Review
Bloom’s Taxonomy
• What you’re actually going to be doing today when you learn about new ways of communicating with your communities.
What are your first thoughts?
How is local government changing?
What are your first thoughts?
Review of SC County Government Web Sites for Social Media Logos
(August 2011)County Twitter Facebook Youtube Other
Anderson 200+ 200+ Yes
Aiken 4 accounts 4 accounts No
Beaufort 100+ 80+ Yes
Charleston 600+ 400+ No .TV/USTREAM
Chesterfield No 2,000+ No
Dorchester No No No RSS only
Kershaw No 500+ No
Richland 1200+ 700+ Yes Podcasts
But how do you find the
time?
Easy answer/difficult to do…
STOP DOING WHAT NO LONGER IS EFFECTIVE
OR WORKS AND CHANGE HOW YOU DO
THINGS!
http://blog.hubspot.com
Social Media Resources Exercise
1. Take a few moments to brainstorm on what resources you use on a daily basis and write down the web site addresses
2. We’ll review each web site and explore how it is useful to what you do and how you can engage your community
3. Discuss why it’s important to keep up with new technology and social media
• Profile vs. page vs. group• How is it working for you?• Examples of use (show & tell)• Keeping up with
questions/comments/responding• Q&A
• #hashtags & @signs• How is it working for you?• Examples of use (show & tell)• Keeping up with
questions/comments/responding• Q&A
• Hootsuite – social media management tool• Manage multiple
accounts, schedule tweets and posts.• Tweetdeck (another
management tool)
• Channels, creating videos, uploading, playlists, insights, friends, subscribing…
• How is it working for you?• Examples of use (show & tell)• Keeping up with
questions/comments/responding• Q&A
Learning exercise• Think about Social Media, the communities you
serve, and your office workflow.
• Take ____ minutes to discuss:
1. How to get more involved.2. How to make social media more effective.3. What are your next steps?
• Take notes on what was discussed.
• Report on the discussion/group discussion.
Your homework
assignment:
Resources• How to Embrace Social Networking in Local
Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
• 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
• DISCUS – South Carolina’s Virtual Library • Use your local public library!
Be flexibleFlickr:Ingorrr
Don’t be hostile to new technology
Flickr:Lara604
Treat new technology like they would.
Flickr:woodleywonderworks
Flickr:whiteafrican
Keep up!
Play & Experiment Flickr:The Lightworks
Flickr:lovelypetal