Technological developments in automobile sector and its impact to stakeholders

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With special emphasis to

Technological development andits impact on various

stakeholders of society.Automobile industry

Submitted by:Rishabh Mittal

IM-2K7-74IIPS,DAVV,Indore

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Automobile Industry in India

Somefacts:

India manufactures over 17.5 million vehicles (including 2 wheeled and 4wheeled) and exports about 2.33 million every year.

India is set to overtake Brazil to become the sixth largest

passenger vehicle producer in the world, growing 16-18 per cent tosell around three million units in the course of 2011-12.

Second fastest growing automobile market in

the world.The dominant products of the industry are twowheelers with a market share of over 75% andpassenger cars with a market share of about16%.

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Focus by various automobile companies

Tata Motors is leading the commercialvehicle segment with a market share

of about 64%.

Hyundai Motor India and Mahindra andMahindra are focusing expanding theirfootprint in the overseas market.

Bajaj Auto in itself is occupying about58% of the three wheeler market.

Maruti Suzuki is leading the passengervehicle segment with a market share of46%.

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Stakeholders in automobile industry

A person , group, or organization that has direct or indirect stake in anorganization because it can affect or be affected by the organization'sactions, objectives, and policies. Key stakeholders in a businessorganization include creditors, customers, directors, employees, government(and its agencies), owners (shareholders), suppliers, unions, andthe community from which the business draws its resources.

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Latest alternate to fuelWith the recent hike of petrol prices to ---% people are switching to

alternate fuel like CNG, LPG and Diesel.

Cheapest of all fossil based fuel. Green Fuel- CNG -Reduced emission of sulphurCNG creates less pollution .

Low emission cars - Santro launched Eco & Honda launched Jazz

Pollution control battery operated carslike Reva

High efficiency engines like fiat linea jet & k series from maruti

Reason ofusage:

Examples:

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High efficient engine-kseries

Maruti says: Engine will have a CO2emission of 109 gm/km and could befurther cut down, while the figures for

Europe norms would require 120 gm/km inthe years to come. Apart from being themost advanced green car engines in theirclass, the K-series engines deliver greater

fuel-efficiency.

Full benefits of this next-generation engine could be realizedonly when the quality of fuel available in the country is alsoscaled up and brought to global standards

Suzuki might have been a little behind its key competitor

Hyundai India,which has already introduced Euro 4-compliant enginesacross its range ofmodels in India.Lighter engine, Better heat deception, use of composite

material, low internal friction, higher fuel injection pressure,more compact.

t t

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xamp e : utomat c g - eamcontrol

A camera mounted on the rearview mirror

detects when thevehicle is closing in on oncoming traffic, as well as vehiclesahead traveling in the

same direction, and disengages the high beams. Strives to maximize visibility at night byautomatically actuating the high- beam lamps when ambient

lighting conditions and traffic conditions permit.

Skodas laura and superbBMW M Series M3 CoupeMercedes Benz India

Additional feature: It also dims the high beams for sharp

turns and then re-engages the high beams if there is noapproaching traffic once the turn is completed

Technolo

gy

Impact:

Examples:

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Example 2: Hybrid Cars

The Honda Civic Hybrid was originally known as the

Honda Civic IMA Hybrid, with IMA standing for

integrated motor assist.

BMW ActiveHybrid 7

Low-rolling resistance tyres, Regenerative braking Electric power steering and a VTEC Cylinder Cut-off System which

allows up to three cylinders to cease operating during deceleration Decreasing friction losses and allowing for more effective energy regeneration Excellent fuel efficiency.

Its CO2 emissions are low at just 109g/km and this means the car is exempt from theLondon Congestion charge and fits into low insurance and tax bands offering its driverfurther savings.

Features of hybrid cars: New technology

Impact:

Examples:

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Example 3: TOYOTA PARIUSGreen car crown

Hybrid synergy drive which uses an all-electriccompressor for cooling and its air conditioning wasoperated separately from its engine an industry first.Advanced and side-curtain airbags.

As it was made Compact and much lighter than before, contributing

an improvement in fuel economy of up to 10 per cent in combinedcycle driving Increase mileageLowered emissions by 14%, making the Prius road tax free savingdrivers money. Qualifying for the lowest, 10 per cent Benefit-in-Kind tax rate, witha first year 100 per cent write-down allowance against Corporation

Tax. -

Technology:

Impact: Advantage toconsumers:

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Example 4: Mind operatedcar system development

Youtube video

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Anti Lock BreakingSystem(ABS)

Safety system-allows wheels on anautomobile to continue interacting tractively with theroad surface as directed by driver steering inputswhile breaking.

It provides vehicle control decreases stoppingdistances on dry slippery surfaces.Prevents the wheels from locking up-avoidingskidding.

Technology:

Impact

In India available in High end cars2 wheelers-TVS apache is the first motorbike to have thisfeature.

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Navigation

Automotive navigation system is the satellite navigation system

designed for use in automobile.

Technolo

gy:

Uses GPS navigation device-to locate the user on road in the

units map database.

Using the road database the unit can give directions to otherlocations along roads on its database

Ease of drivingCan be installed in anycar.

Impactand

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Airbag technology

Gas inflated cushions that rapidlydischarge from the compartments hiddenin steering columns ,dashboards,roofrails,

doors ans seats,hyper-inflating to protectthe vehicles safety,dash belted,adultdriver and passenger.

28000 lives since 1998 have been saved-2300 people a year.!!!

Available in the highest variants of mid-segment cars in India.Eg. Nissan Micra, Swift etc.

Fact:

Technology

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This is actually a crash avoidance system that comprises of sensors regulatedby a computerized technology. The system helps in detecting loss of steeringcontrol, preventing skids and monitoring the indented direction of the driver. Inany kind of divergence, the computerized system will automatically activate the

brakes and stop the car.

This is an advanced system that automatically controls the speed of a moving car. Thesystem uses a long radar sensor to detect the cars within the safe distance. Dependingon the detection, the system adjusts the throttle and brakes to keep the speed and gapwithin safe considerations.

Stability

Control :

Adaptive CruiseControl :

Tire-PressureMonitoring

This system helps in monitoring the air pressure inside all the tyres of the car. This helpsin notifying the driver about improper inflated tyres, increasing tyre lie, reducing fuelconsumption, and enhancing car performance.

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References

http://www.csrasia.com/upload/hybrid_car.pdf

http://eartheasy.com/move_hybrid_cars.html

http://en.wikipedia.org/wiki/Automotive_indus http://www.india-server.com/cars/features/hon

.

http://corporate.ford.com/microsites/sustaina

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Go Zoom.Thank you