Technological Technological Advancements in Advancements in International Elections International Elections November 14, 2007 November 14, 2007
Dec 30, 2015
Technological Technological Advancements in Advancements in
International ElectionsInternational Elections
November 14, 2007November 14, 2007
Role of Technology: 2006 -2008
• U.S. 2006: Arguably the “YouTube” Election?
• France 2007: Heavy emphasis on video (Sarkozy); blogging (Royal)
Influence of Video
• 2006: Exposure, Exposure, Exposure!
• 2008: Video-Centric Design
• Off-Loading Hosting
• Security
Bloggers to Content Creators
• 2004: Bloggers as journalists
• 2008: User creationism
• Create your own ad contests
• Independent content: ala “Obama Girl”
Social Networking & Web 2.0
• 2006: MySpace, Facebook, Friendster, et al
• MySpace – over 60 million visitors a month
• Youth focus
• Full disclosure
• 2008: Leveraging SocNets and Verticals
Mobile Campaigning
• SMS and MMS to deliver the GOTV and Action Alerts.
• Short common codes
• Fundraising via mobile phone
• WAP & .mobi sites
Click to watch the ad
CRM Systems
• Data management
• Microtargeting
• Relationship management
• Campaign coordination
Offline Technology
• Mobile phone applications: move away from PDAs
• VOIP phonebanks• Outbound phoning• Virtual townhalls
• Proximity marketing: utilizing bluetooth technologies
Shifting Focus: Closed Societies•Belarus•Burma•China•Cuba•Egypt•Iran•North Korea•Saudi Arabia•Syria•Tunisia•Turkmenistan•Uzbekistan•Vietnam Thirteen “Enemies of the Internet” as
described by Reporters Without Borders