Technogym Club 2.0

CLUB 2.0BACK TO PEOPLEITALY

TECHNOGYM SpA Via G. Perticari, 20 47035 Gambettola(FC) Ph. +39 0547 56047 Fax +39 0547 650505E-mail: [email protected]

UNITED KINGDOM TECHNOGYM UK Ltd. Doncastle HouseDoncastle Road - BracknellBerkshire RG12 8PE Ph. +44 1344 300236 Fax +44 1344 300238 E-mail: [email protected]

GERMANYTECHNOGYM Wellness & Biomedical GmbHIm Geisbaum 1063329 Egelsbach Ph. +49 6103 201240 Fax +49 6103 2012410 E-mail: [email protected]

NETHERLANDSTECHNOGYM BENELUX B.V. Rhijnspoor 2592901 LB Capelle aan den IjsselPh. +31 (0) 10 422 32 22Fax +31 (0) 10 422 25 68E-mail: [email protected]

BELGIUM AND LUXEMBOURG TECHNOGYM BENELUX B.V. Leuvensesteenweg 555/21930 Zaventem Ph. +32 (0) 2 709 05 50Fax +32 (0) 2 721 36 99E-mail: [email protected]

FRANCE TECHNOGYM FRANCE SAS4, Rue Nieuport B.P. N.10978143 Velizy CEDEX Ph. +33 1 34582585 Fax +33 1 34582588 E-mail: [email protected]

SPAINTECHNOGYM TRADING S.A.Parc De Negocios Mas BlauEd. Avant 1 c/Selva, 1208820 El Prat de Llobregat, Barcelona Ph. +34 902 101 093 Fax +34 933 704 736 E-mail: [email protected]

PORTUGALTECHNOGYM TRADING S.A. Lagoas Park - Edif. 8 - Piso 12740-244 Porto SalvoLisboaPh. +351 21 893 40 30 Fax +351 21 893 40 39 E-mail: [email protected]

RUSSIATECHNOGYM Z.A.O. BC ‘Vereyskaya Plaza’Vereyskaya Street, 29, Offi ce 42121357 MoscowPh. +7 495 933 38 36Fax +7 495 933 38 34E-mail: [email protected]

U.S.A.TECHNOGYM USA Corp.830 Fourth Avenue South - Suite 300Seattle WA 98134 Ph. +1 206 6231488 Toll free: 800 8040952 Fax +1 206 6231898 E-mail: [email protected]

UNITED ARAB EMIRATESTECHNOGYM EMIRATES LLCUmm Harair building, shop 9Za’ Abeel RoadDubai, United Arab EmiratesPh. +971 4 3375337Fax +971 4 3372660E-mail: [email protected]

JAPAN TECHNOGYM JAPAN Ltd.Shibakoen Bldg. 3F3-5-5 Shiba, Minato-kuTokyo, 105-0014 Japan Ph. +81 3 5765 7788Fax +81 3 5765 7789E-mail: [email protected]

CHINA TECHNOGYM (Shanghai)INTERNATIONAL TRADING Co., Ltd. Room 101, No.98-4 Yanping Road, Jingan District, ShanghaiZip Code: 200042Ph. +86 21 5888 6355Fax +86 21 5888 6950E-mail: [email protected]

HONG KONGTECHNOGYM ASIA Ltd.30/F, Unit 300825 Canton Road, The Gateway Tower 2Tsim Sha Tsui, Kowloon, Hong KongPh. +852 31162622Fax +852 31162625E-mail: [email protected]

ASIA PACIFICTECHNOGYM INTERNATIONAL B.V.331 North Bridge Road#05-03 Odeon Towers188720 - SingaporePh. +65 63386048Fax +65 64665935E-mail: [email protected]

AUSTRALIATECHNOGYM AUSTRALIA PTY Ltd.Building E, Suite E20424-32 Lexington Drive Bella Vista NSW 2153Ph. +61 (02) 8883 0172Toll free: 1800 615 440Fax +61 (02) 9672 6410 E-mail: [email protected]

OTHER COUNTRIES TECHNOGYM SpA Via G. Perticari, 20 47035 Gambettola (FC) ITALY Ph. +39 0547 650500 Fax +39 0547 650591 E-mail: [email protected]

websitewww.technogym.com

Club 2.0 and You.

Healthy people & planet

with Technogym® Green

The fi tness industry is at a crossroads. Diversity in fi tness member aspirations increased dramatically over the past few years. The traditional fi tness Club can hardly overcome the challenges of a much more differentiated gym population. The only way forward is to reconsider the traditional approach to the market and fi nd a new direction.The questions that really matter are:

• Who are my customers?

• What makes them move?

• How can I satisfy them?

The future is Club 2.0The future is Club 2.0

What is the future of your business?

Aspirations determine the way people live and move. Everyone is motivated by something, the desire to look & feel better, sporting performance or for health & happiness, not always

with a specifi c end goal in mind.Based on the concept that aspiration is what makes people move, Technogym® have identifi ed 6 CORE ASPIRATIONS.

The focus is people’s aspirations.

SHAPE “Looking good is what makes me feel good. I exercise to burn calories, manage my weight, and tone my body”.

POWER “Physical presence is a key ingredient of success. I exercise to look strong and powerful”.

FUN “I enjoy meeting people and trying something new. Having fun makes me feel alive”.

MOVE “I want to be active and healthy. I exercise to improve my everyday wellbeing”.

BALANCE “I am looking for relaxation from a tense and stressful life. I exercise to achieve a mind, body balance”.

SPORT “Sport is not only my passion, it’s my second life. I exercise indoor and outdoor to improve my sport performance”.

The focus is people’s aspirations.

What is the future of your business?

To know more about Club 2.0 solution, go to www.technogym.com/Club2.0

!Club 2.0 and You

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MEMBERSHIP

Mapped MemberATTRACTION

RETENTION

SECONDARY SPENDING

SECONDARY REVENUE

• Technogym® innovative products. The world’s most comprehensive range of product, colours and design in the world to deliver innovative solutions of total body training, personal training and group training.

• Technogym® Programmes. Club 2.0 programs offer specifi c guidelines and contents to support your trainers in developing aspiration-driven training experiences.

• Technogym® Relationship Management takes your service to a higher level and minimize drop out, with Technogym® Business Solutions, including Wellness System and Contact Manager.

• Technogym® Education provides you with a state-of-the-art e-learning platform and far-reaching trainers network.

• Technogym® Wellness Design. Our layouts and interior design solutions enable you to create an environment where each customer can enjoy a unique training experience.

• Visual and Merchandising. A comprehensive library of images , videos and screen panels will help you arrange tailor-made Club areas for a unique training experience.

How can I drive my business according to my customers’ aspirations? What can Technogym® do to help me? What can I achieve by choosing Club 2.0?How can I fi nd out what aspirations move my clients?

Make it easy with Technogym’s Aspiration Finder, the fi rst-ever scientifi c on-line questionnaire that tells you what aspirations move your clients.

The Technogym Aspiration Map makes it possible for you to set the right priorities to drive your business strategy.

Technogym® have put client aspirations at the heart of the TOTAL WELLNESS SOLUTION, to create the club of the future.

You will expand and increase your source of revenue, by acting directly upon Club attraction, retention and secondary spend activities.

Technogym® appointed the IULM University of Milan to carry out extensive testing in Europe, the results of which confi rm the scientifi c validity of thesegmentation model based on the 6 core aspirations. Based on these fi ndings, Technogym® have developed a questionnaire in collaboration with IULM University to enable you to identify your customers’ aspirations.

The Technogym Aspiration Finder questionnaire takes only fi ve minutes with results communicated via the Technogym Aspiration Map (fi g. 1). Each result is unique for each client revealing a relative percentage mix of the six core aspirations.

Awareness of your customers’ aspirations enables you todevelop a profi table solution around them.

• You can focus on what is really important to your customers. By applying the Technogym Aspiration Finder to a test group of customers (100 is enough), you will be able to visualise the Aspiration Map of your entire Club (fi g. 2) and know which products, services and activities you need.

• You can offer your clients the training experience they want with the Technogym Aspiration Finder which provides your trainers with the information needed to choose the ideal equipment.

• You can take your personal training to a higher level because our Technogym Aspiration Map provides your PTs with the information they need to develop a profi table personal training relationship and increase secondary spend.

• Each customer will fi nd the ideal environment in a Club organized by aspiration zones. The traditional layout doesn’t help you to attract new members and retain your customers.

(fi g. 1) (fi g. 2)

Member Aspiration Map Club Aspiration Map

Club 2.0, aspiration-driven business.

Make it easy with questionnaire that tells you what aspirations move your clients.

The drive your business strategy.

Technogym® have put client aspirations at the heart of the TOTAL WELLNESS SOLUTION, to create the club of the future.

You will expand and increase your source of revenue, by acting directly upon Club attraction, retention and secondary spend activities.

MEMBERSHIP

REVE

NUE

TRADITIONAL CLUB CLUB 2.0

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SECONDARY REVENUE

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