On Site Technical SEO: Making Sites Visible to GOOGLE
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On Site Technical SEO:Making Sites
Visible to GOOGLE
Key to Top Rankings
Design
DevSEO
Awesome to the last drop.
Blogs + Blogging
Comment Marketing
News/Media/PRSEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!(AKA all the “free” traffic sources)
Direct/Referring Links
Type-In Traffic
This is the world we live in.
More than SEO
Maslow the Psychologist
Married his first cousin, Bertha.
Hierarchy of Human Needs
Start with a Solid Base
Focus on the Engines and the User
On-Page Optimization
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Optimizing is really important guys.
Burt knows SEO.
Organized Site Architecture
Tree structures are the best way to organize anything.
A good website page structure
A good crime syndicate structure.
Home
XML Sitemaps
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
He loves maps.Google loves maps.
Clean, Descriptive URLs
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Better
Worse
www. frenchmilitary.com/napolean/march-on-moscow
www. frenchmilitary.com/cat61/baguettes
www.frenchmilitary.com/cat61/174
www.frenchmilitary.com/f?ID=174
www.frenchmilitary.com/f?cat=61&?ID=174
cdn6.no.frenchmilitary.com/f?cat=61&?ID=174&CustID=5
Not a real site.
Google Webmaster Tools
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlSee what Google sees.
Google’s own depiction of it’s search robot.
Effective Error Handling
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlNuke ‘em all.
6 WAYS TO ACCIDENTALLY KILL YOUR GOOGLE RANKINGS
Chef in the making.
1. Block Google with Robots.txt
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
One way to ensure you’ll be made fun of forever.
/ Ranking suicide
2. Bad Site Architecture
Robots are nothing without humans.
Crawlable pages
Uncrawlable pages
3. Redirect Chains
Kind of like these.
URL 1
URL 2
URL 3
URL 4
STOP
4. Noindex all Pages
Happy
Depressed
oooops
www.seatgeek.com
5. “Nofollow” on Pages
X XXX
6. Sitewide Rel=canonicalCode SampleGood Home page: <link rel="canonical" href="http://www.cheapsally.com" />Bad Retailers page: <link rel="canonical" href="http://www.cheapsally.com" />
Home
RetailersCategories
Blog
rel=canonical
rel=canonical
rel=canonical
5 WAYS WE ARE KILLING OUR PRODUCTIVITY
And how to stop it
1. Multitasking
Solution: One at a time
http://www.psychologytoday.com/blog/the-power-prime/201103/technology-myth-multitasking
2. Sitting All Day
Solution: Standing Desks
Look how many websites he’s making now.
Solution: Exercise
Make sure you sniff the sweaty towel after.
More office pushups.
3. Staring at Screens All Day
It hurts but I can’t look away.
Computers will not make you blind.
Solution: Eagle Eye
4. Standard Length Workweek
Solution: 35 Hour Weeks
Fighting for the 35-hour workweek.
5. Constant Email Drip
Email is the leading cause of email fatigue
Solution: Set Email Times
The last one.
How we Stay Productive
“Caffeine, caffeine, caffeine.” –Bryant Pham
How we Stay Productive
“I couldn’t do it without music.” –Brittany Barbos
How we Stay Productive
“I schedule treats, like 3pm tea time every day.” –Amie Yoshizumi
How we Stay Productive
“Eating is my fuel: I stay work hungry by keeping full and stuffing my face.” –Dan Loney
Conclusion“I will never be satisfied with our output. The second we hit a milestone I want to go higher. I think hunger is more important than output. I am 75% satisfied with our hunger. If everyone does the most they can that’s more important.”
-Dylan Whitman
The end. Thank you.
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