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Page 1: Technical Advertising Specifications - Stuff.co.nzfile.stuff.co.nz/dompost/Marketing/Advertising/DPTTechnicalSpecs.pdf · Technical Advertising Specifications 2 Contents ... control

1Technical Advertising

Specifications

Technical AdvertisingSpecifications

2 O 1 2

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Technical Advertising

Specifications2

ContentsIntroduction

Size Requirements

Double Trucks

Minimum Point Size Policy

Deadlines

Supply of Digital Advertising Material Check Sheet

Ads Supplied Digitally

Pagestore (ISDN)

E-mails

PDF Settings

E-mail/Disk (Elements of adverts for make-up)

Production Requirements (Four Colour)

Tone Production Guidelines

Spot Colour

Supplement Cover Lugs

3

4

5

6

7

8

9

10

10

11

12

13

13

14

15

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3Technical Advertising

Specifications

Introduction

Production ManagerSteve DoddsPh (04) 474-0329 | Mobile 027 233-1153

Night Production Co-ordinator (after 4.30pm)Gary BovisPh (04) 474-0391

Digital Delivery Co-ordinatorTony NortonPh (04) 474-0468

DELIVERY ADDRESSMaterial For PublicationThe Design Centre,1st Floor,40 Boulcott Street,Wellington.Phone (04) 474-0528 | Fax (04) 474-0053

Welcome to The Dominion Post.

The intention of this document is to provide you with a guide to the

production printing capabilities available and to ensure your advertising

material has every opportunity of outstanding reproduction in our

award-winning newspaper.

The Dominion Post has invested heavily in the

very latest printing technologies and is committed

to providing all of its clients with an unparalleled

standard of printing excellence.

While the technical details in this document will be

updated from time to time, The Dominion Post accepts

no responsibility for material that does not conform to

the specifications stated in this document.

We welcome your enquiries and should you require

further information, the following people would be

more than happy to assist and advise you.

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Technical Advertising

Specifications4

THE DOMINION POST

BusinessDayFRIDAY, APRIL 1, 2011

SECTION

C

Taking full advantage of their unparalleledposition, every one of the superb andgenerously proportioned apartments atClyde Quay Wharf capitalises on the harbour-edge location and the views.

Each apartment offers spacious entertainingand kitchen areas; private bedrooms;luxurious bathrooms; and generousbalconies to allow for a seamless indoor-outdoor flow, and to make the most of thesun, light and views.

Here is a place to enjoy all that Wellingtonhas to off er.

A selection of two, three and four bedroomapartments are available from $1.3 million.To find out more about the Clyde Quay Wharfapartments or to make a viewing appointment:go to www.clydequaywharf.co.nz; email [email protected];or phone 04 805 0022.

INDICATIVE IMPRESSION – NORTH END APARTMENT

Wellington’s most sought-after residential address……a place where the apartments are as breathtaking as the views

1-8 Clyde Quay Wharf

27691 dom

Trusted incommercialpropertyw w w . co l l i e rs . co . n z

NZX 50 3439.85 ▲ 6.69 NZ$1= US75.82c ▲ 0.04c NZ$1= A73.48c ▼ 0.01c 90-DAY BILLS 2.63% ▲ 0.01 OIL US$104.70 ▲ 0.16

Hong Kong company plucks TegelRoeland van den Bergh

Price doublesin five years

Great potential: With sales of more than $400m a year, Tegel is the country’s biggest producer of chicken products. Photo: FAIRFAX

A HONG KONG firm is takingcontrol of half of New Zealand’schicken production, buying house-hold name Tegel for $605 million,more than double the price paidfor the business five years ago.

The sale of Tegel Foods, thecountry’s biggest chicken pro-ducer, to Affinity Equity Partnershas been given the green light bythe Overseas Investment Office.

Tegel has sales of more than$400m a year.

Affinity Equity Partners is theHong Kong-based private equityfirm that also owned clothing andfootwear retailer Colorado Group,which was put in receivership yes-terday.

Tegel is New Zealand’s best-known supplier of fresh andfrozen chicken products withabout 52 per cent market share.

The company breeds andprocesses poultry at facilities inSouth Auckland, Taranaki andCanterbury, employing about 1500people.

In January, Affinity won thebid to buy Tegel from a consor-tium of investors headed by Aust-ralian private equity firm PacificEquity Partners (PEP), whichowns 43 per cent of the company.

A PEP spokeswoman con-firmed the sale price of A$463m

reported in January. Affinity,through Singapore-based subsidi-ary Claris Investments, told theOverseas Investment Office that itwould ‘‘assist Tegel to reach itsfull potential through further ex-pansion including expandingTegel’s product range’’.

PEP bought Tegel from HJHeinz five years ago for $250m andsold about a third of the companyto ANZ Capital two years later.Tegel management owns 14 percent.

Tegel made a tax-paid profit of$22.6m for the year to April 25,2010 on revenue of $401.7m.

But the company was ladenwith $319.3m of interest-bearingdebt which is expected to be refin-anced by a syndicate of banks in-cluding Commonwealth Bank ofAustralia, Westpac, MacquarieBank and Rabobank.

Neither Tegel nor Affinityreturned calls yesterday.

Affinity was spun out of UBSCapital Asia Pacific in 2004 andmanages funds and assets of US$4billion. The firm specialises inleveraged buyouts to gain controlof target companies with an in-vestment term of four to six years.

Tegel started out as a stock feedmanufacturer in 1875 and beganbreeding and processing broilerchickens in the late 1950s asWattledene.

Wattledene bought the Tegelfranchise from Tegel Australiasoon after and the Tegel PoultryCompany was set up in 1967 inNew Plymouth.

Internationalgroups buysKelly Tarlton’sINTERNATIONAL amusements groupMerlin Entertainment has beengranted its wish to buy the KellyTarlton aquarium on Auckland’swaterfront from Australian groupVillage Roadshow.

Merlin runs 70 attractions in 16countries, including Legoland andwaxworks museum MadameTussauds.

Because it was on sensitive land,the deal required Governmentapproval from the OverseasInvestment Office, which was givenyesterday.

Campervan company TourismHoldings sold Kelly Tarlton’s toVillage Roadshow in 2008 for $13million, but no price was disclosedfor the Merlin purchase.

The acquisition of the aquariumwas part of a wider A$116m(NZ$157.5m) deal to buy the Sydneyaquarium, Sydney Wildlife World, theSydney Tower Observatory and otherattractions in Australia.

Merlin runs the world’s largestaquarium group, Sea Life.

Merlin has said it was committedto a multimillion-dollar investmentprogramme for its new attractions inAustralia and New Zealand. It alsoplans a Madame Tussauds in Sydneynext year.

Business confidence seriously rattled after quakeJames Weir

Business confidence plunged 43 points from February, with a net 9 per cent of firms now expecting worse times ahead.

Negative

Positive

09 10

BACK TO GLOOM

60

40

20

0

-20

-40

-6011

BUSINESS confidence has suffer-ed its second biggest one-monthplunge in the wake of February’searthquake in Christchurch, butthe economy may yet turn aroundfast with a ‘‘winning trifecta’’ latethis year.

The National Bank’s BusinessOutlook survey shows a net 9 percent of businesses expect worsetimes for the economy in the yearahead, down 43 points from theFebruary survey. The surveysuggested the economy was likelyto grow just 2 per cent this year,half the pace expected before thequake.

‘‘It is pretty grim,’’ NationalBank chief economist CameronBagrie said, with business confi-dence down in every region, notjust in Canterbury..’’

The survey backed up the Res-erve Bank’s cutting of official in-terest rates last month. Rates werelikely to stay low until the end ofthe year.

However, ‘‘thankfully’’ therewas a solid level of confidence atthe start of the year to absorb thebig plunge, he said.

The biggest-ever one-month fallwas in the height of the globalfinancial crisis in 2008.

Confidence has collapsed mostin Canterbury, where headline

confidence fell a ‘‘whopping 92points’’, National Bank said. Can-terbury firms’ own activityexpectations slumped 55 points toa net 8 per cent negative.

But Mr Bagrie said that evenwith stripping out the numbersfrom Canterbury, confidence wasstill down throughout the countryand indicators were also down forthings such as employment,profits, investment and own ac-tivity expectations.

A large chunk of hand-wringing in the survey was prob-ably due to the uncertainty afterthe big quake. ‘‘But how much issubstance, we don’t know,’’ hesaid, and it would take a couple of

months for that national flow-on tobecome clear.

However, the rebuild in Christ-church would be an ‘‘epic’’.

The Government had jumpedin to help, and the central bankcut interest rates which would allhelp underpin an eventual recov-ery. Commodity prices were also‘‘very strong’’.

‘‘I think it will be a winningtrifecta, with critical mass fromthe rebuild effort, the farmersstart to spend and the RugbyWorld Cup,’’ Mr Bagrie said.

The survey showed firms’ ownactivity expectations fell 22 points.

‘‘At net 15 per cent, the econ-omy is spluttering,’’ he said.

Fisher looks for moreKiwiSaver businessesFUND manager Carmel Fisherwants to buy more KiwiSaverbusinesses after virtually doublingher firm’s KiwiSaver funds at astroke with the purchase of ascheme run by Huljich WealthManagement.

The deal, which requires ap-proval by the government actuary,will bring Fisher’s KiwiSaverfunds under management to about$400 million. The top 16 providersmanage total funds of $7.8 billionas at December, and Fisher Fund’sposition in the rankings stays atnumber 8 based on funds undermanagement following the deal.

Ms Fisher said she hoped toplay a part in further consoli-dation in the industry and be amajor KiwiSaver provider.

‘‘We think there’s significantgrowth potential. There are sig-nificant players who can get econ-omies and scale and do it properly,and we want to be one of those.’’

The merger ends Huljich’s in-volvement in KiwiSaver after thefirm was set up in 2007 by PeterHuljich, former Auckland mayorJohn Banks and former Nationalparty leader Don Brash.

Mr Banks, said shareholders –who include his own and Huljichfamily interests – had decided tomove on. ‘‘We are very proud ofwhat we have achieved in the de-velopment of Huljich KiwiSaverover the past three years,’’ he said.‘‘We have attracted a significantnumber of members and theyhave remained loyal to ourscheme because of the service wehave provided . . .’’

Although Huljich got off to afast start it hit trouble last yearwhen Peter Huljich, then its man-aging director, was forced to admittransactions artificially boostedthe funds’ performance figures.

In November the SecuritiesCommission laid criminal chargesagainst Huljich Wealth Manage-ment and Peter Huljich, allegingthey misled investors bymisrepresenting the investmentperformance of the scheme’s fundsin offer documents. The com-mission also alleged Peter Huljichmade untrue statements in thedocuments and failed to discloserelated party payments. He is dueto appear in court on the chargeson April 27.

Purge at Guinness Peat Group will make it difficult for shareholdersJonathan Underhill

LONG-TIME Guinness Peat Groupshareholders will be squinting toidentify old faces when the boardfronts up at June’s annual meet-ing.

Among the missing will be SirRon Brierley’s right-hand man in

Australia, Gary Weiss, who leavesin April. Sir Ron himself andfounding executive director BlakeNixon will be the remaining ves-tige of the old guard. ChairmanMark Johnson, one of fournewbies appointed last Septemberas an independent committeecharged with winding down GPG,

will lead his first and last annualmeeting, having opted not to seekre-election.

The departures mirror an ex-odus from GPG’s corporate offices,where total staff fell from 2009’s 17to 14 last year, the investor’s latestannual report shows. Total em-ployees fell from 23,630 to 23,386.

Weiss will continue as chair-man of Coats, GPG’s biggest in-vestment, for at least 12 monthsunder the terms of his departure,GPG said.

Johnson will depart at June 8’sannual meeting, where share-holders will vote on whether to ac-cept a capital return of $158m via

a scheme of arrangement underwhich they will get a cashpayment in return for the cancel-lation of a proportion of theirshares.

The deal needs approval from aUK court and tax authorities.

GPG’s shares fell 0.6 per cent to79 cents yesterday.

IMPORTANT: Care should be taken when selecting between Classified (11 col page) and ROP/Display (10 col page) measures to avoid resizing of ads to fit booked space.

COL CMS EMS PICA COL CMS EMS PICA

1 3.2 cms 7 pi 6 1 3.4 cms 8 pi 0

2 6.6 cms 16 pi 0 2 7.2 cms 17 pi 0

3 10.1 cms 24 pi 0 3 11.0 cms 26 pi 6

4 13.5 cms 32 pi 0 4 14.8 cms 35 pi 0

5 17.0 cms 40 pi 0 5 18.6 cms 44 pi 4

6 20.4 cms 48 pi 0 6 22.4 cms 53 pi 9

7 23.9 cms 56 pi 5 7 26.2 cms 65 pi 0

8 27.3 cms 65 pi 0 8 30.0 cms 71 pi 6

9 30.8 cms 73 pi 0 9 33.8 cms 80 pi 0

10 34.2 cms 81 pi 0 10 37.6 cms 89 pi 0

11 37.7 cms 90 pi 0

Column widths

CLASSIFIED (11 Col Page) ROP DISPLAY (10 Col Page)

ROP Page Classified Page Tabloid Double Truck (10 Column) (11 Column) (7 Column) (20 Column )

540 mm deep 540 mm deep 370 mm deep 540 mm deep x x x x 376 mm wide 377 mm wide 262 mm wide 775 mm wide

Special Ad SizesFront page solus 34.2cm wide by 5.8cm deep

Lug 4.6cm wide by 2.8cm deep

Advertising Size Requirements

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5Technical Advertising

Specifications

Double Trucks (Advertisements running through the gutter)

Double trucks must be supplied in digital form to our requirements. Film is not accepted.

This material should be supplied at same size, with the gutter recognised as another column.

SAME SIZE

Should you require further information please phone: Steve Dodds Ph: (04) 474-0329 | Mobile: 027 233-1153

Col Width Col Width

4 171mm 6 247mm

10+1 399mm 14+1 547mm

11+1 433mm 15+1 585mm

12+1 471mm 16+1 623mm

13+1 509mm 20+1 775mm

(All measures include 23mm gutter)

Tabloid centre spread size: 370mm (H) x 540mm (W) (Includes 16mm gutter)

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Technical Advertising

Specifications6

Minimum Point Size From time to time we are asked to publish advertisements with reversed-out or colour type which is too small and makes reading impossible. This can be of concern if the type is used to state conditions of purchase or similar disclaimer type information. The following is a guide to help reproduce the highest quality, while allowing for print variations during the print run.

Colour Type

• The Sans Serif typefaces should be bold and solid with no fine line work in them.

• The minimum type size for single coloured print on white back round is 6pt.

• The minimum type size for two or three colour on white background is 8pt.

• Typeface in 4 colours is not recommended but, if it has to be used, should be at least 12pt.

Reverse Type

• If reversing type out of panels, it is recommended that this be limited to using a maximum of three colours.

• Minimum text size of reversed type out of a four-colour image, type with fine serifs or type with screens, is 12pt . This allows for press variations in register, while maximizing legibility.

• For contrast and readability reverse type should not be placed in with screened areas less than 50% or in yellow or light coloured backgrounds.

Colour Saturation

• Coloured type or solid panels with reverse type can print using a single colour at 100%. When a second, third or fourth colour is required for colour makeup, these extra colours should be limited to 90%, keeping within the total ink limit of 230%. This will allow the ink to trap the press and result in consistent and balanced printing.

Minimum Point Size PolicyPoint Sizes

• The minimum type size for a single solid colour of (100% C, M, Y, K) is 6pt.

• The minimum type size for coloured type on white background using two or three colours is 8pt.

• The minimum type size for coloured type on white background using four colours is not recommended, but if used should be sans serif and bold and in 12pt.

• The minimum type size for reversed type, out of four-colour image / with fine serifs / with screens 12pt.

Reversed Font Thickness

Medium and bold weights are recommended. Avoid fine serifed typefaces.

Certain fonts can be smaller, however, The Dominion Post requires that all type in advertisements should be legible in the printed form to a reasonable cross section of readers.

As publisher, The Dominion Post’s decision on legibility is final.

This policy does not apply to key numbers and advertisement identification codes.

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7Technical Advertising

Specifications

DeadlinesAds on disk or email No later than 12 noon on the working day prior to publication.

Ads via quickcut pagestore (ISDN) No later than 2pm on the working day prior to publication.

Copy for setting The following schedule applies:

To ensure proofs received for Saturday ads, please submit copy as early as possible.

Public Holidays On public holidays some variation to deadlines will occur. Please check with your advertising representative on these.

PREPRINTRecruitment

Recruitment

Property

Motoring

Publication Day Copy To Be Set & Displayed Deadline

Wednesday Monday 10am

Saturday Wednesday 2pm

Saturday Wednesday 10am

Saturday Tuesday 10am

ROP/DISPLAY ADSSTANDARDNEWS PAGE

(10 COLUMN)

CLASSIFIED MATERIAL

(11 COLUMN)

Publication Day Copy To Be Set & Displayed Deadline

Monday Wednesday 9.30am

Tuesday Thursday 9.30am

Wednesday Friday 9.30am

Thursday Monday 9.30am

Friday Tuesday 9.30am

Saturday Wednesday 9.30am

Publication Day Copy To Be Set & Displayed Deadline

Monday Thursday NOON

Tuesday Friday NOON

Wednesday Monday NOON

Thursday Tuesday NOON

Friday Wednesday NOON

Saturday Thursday NOON

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Technical Advertising

Specifications8

Check list for supply of Digital Advertising Material ie: disk, email, pagestore

This form is distributed to clients to attach to digital advertising material

for increased clarity.

Reduce the risk of your advert being rejected, and maximise reproduction quality, by completing this check list. For more information on our conditions for acceptance of display advertisements, call our digital delivery personnel on (04) 474-0468.

Complete ad as an Open ad document EPS File PDF

Fonts Postscript & screen fonts supplied All fonts embedded (OPEN DOCUMENTS ONLY)

Ad information Size of Ad . . . . . . . . . . . . . . . . . . cm x . . . . . . . . . . . . . . . . . cols Display Colour

Classified B&W

Colour All colour CMYK All scans composite, not DCS

Application – PC compatible Indesign Illustrator Acrobat

Disk information CD DVD

Scan images (Complete ad or separate elements)TIFF JPEG Photoshop EPS Colour scans to be CMYK Total ink weight = 230% Use GCR, with Maximum Black at 80% Allow for Dot Gain of 34% Flatness level for clipping paths = 9 Scan resolution for Greyscale: 170 ppi Scan resolution for CMYK: 170 ppi Scan resolution for Line art: 500 ppi

Proof of ad or image supplied

IMPORTANT: Care should be taken when selecting between Classified (11 col page) and ROP/Display (10 col page) measures to avoid resizing of ads to fit booked space.

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9Technical Advertising

Specifications

(To enable your disk to be returned, please supply return address)

For those advertisers wishing to begin supplying advertisements digitally, we recommend a trial, to check the compatibility of systems.

As a service to customers we will accept ads that have been created on any of the following PC compatible applications: InDesign, Illustrator, Photoshop.

Transportation can be by CD, DVD, Pagestore or E-mail.

All fonts used will need to match those on the supplied list, unless taken to Outline.

If a font is supplied, The Dominion Post will assume that all legal requirements have been met in regard to its use in the advertisement.

KNOCKOUT: Set knockout to ONOVERPRINT: Set overprint to OFF

Each ad is to be made up as a separate document to the final booked size, less 1mm in depth.

Ads Supplied Digitally

ONLY POSTSCRIPT FONTS ARE USED IN-HOUSE

Fonts used from other sources may result in substitute fonts being used

on the final output.

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Technical Advertising

Specifications10

Email (Complete Ads)

Pagestore (ISDN)

The Dominion Post will accept material from digital delivery service providers,

using ISDN. Pagestore software is installed at The Dominion Post.

For all Pagestore requirements, The Dominion Post is using Quickcut in Auckland.

Tel: (09) 524-1309, Fax: (09) 520-7407.

PLEASE NOTEAll photographs are to be in CMYK mode, NOT RGB mode.Spot colours must be made up from CMYK.

The Dominion Post will accept e-mail ads, they can be sent in as .EPS .PDF .TIFF .JPEG or any open document that meets with our

requirements.

Quickcut have released their standalone version of “Quickprint”. This is the part of their DDA software package which includes the fonts with the ad file and neatly gets around the difficulties currently experienced with lack of font compatibility. This means that any advertiser who wishes to supply an ad on any form of disk drive need have no further problems with fonts.

The Dominion Post offers no correction facility for advertising material delivered electronically.

Each advert is to be supplied as a separate document, cropped to the final booked size, less 1mm in depth.

They should be sent to either of the addresses below depending on what section the advertisement is running in.

[email protected]@[email protected]@dompost.co.nz

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11Technical Advertising

Specifications

PDF (Complete Ads) Dominion Post PDF settings

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Technical Advertising

Specifications12

Supply of advertising elements to be displayed by the Dominion Post.The Dominion Post will accept elements for advertising makeup via E-mail or Disk. These can be sent in as .EPS; .PDF; .TIF; .JPG; .BMP; .TXT, providing these elements meet with requirements.

These elements would typically consist of text files, logos, pictures and other graphic elements.

For text files, these should be provided as text files, however we are able to recover text from word documents (please use single text blocks).

Ads supplied in Microsoft Word are not compatible for our advertising system, and will be recreated by the Dominion Post, using the recovered text from these files. To ensure that your ad layout can be reasonably accurate to use as a guide, please ensure that all fonts are embedded in your document (see diagram below.) Where pictures or logos are included on your word document, they should meet Dominion Post specifications, and should ideally be sent in as separate attachments/files.

Pictures should be supplied as either .TIF or .JPG, with a minimum resolution of 170 ppi at an image size of at least the size required in the advertisement.

Logos & graphics should be supplied as .EPS; .PDF; .TIF; .JPG; .BMP with a minimum resolution of 170 ppi at an image size of at least the size required in the advertisement.

They should be sent to either of the addresses below depending on what section the advertisement is running in.

[email protected]@[email protected]@dompost.co.nz

Email/Disk

12

Technical Advertising Specifications Technical Advertising Specifications

Email / Disk: Email / Disk: S upply of advertising elements to be displayed by the S upply of advertising elements to be displayed by the D ominion P ost D ominion P ost The Dominion Post will accept elements for advertising makeup via E-mail or Disk. These can be sent in as .EPS; .PDF; .TIF; .JPG; .BMP; .TXT, providing these elements meet with requirements.

These elements would typically consist of text files, logos, pictures and other graphic elements.

For Text files, these should be provided as text files, however we are able to recover text from wor d documents (please use single text blocks).

Ads supplied in Microsoft Word are not compatible for our advertising system, and will be recreated by The Dominion Post, using the recovered text from these files. To ensure that your ad layout can b e reasonably accurate to use as a guide, please ensure that all fonts are embedded in your document (see diagram below.) Where pictures or logos are included on your word document, they should meet the The Dominion Post specifications, and should ideally be sent in as separate attachments/files.

Pictures should be supplied as either .TIF or .JPG, with a minimum resolution of 170 ppi at an imag e size of at least the size required in the advertisement.

Logos & graphics should be supplied as .EPS; .PDF; .TIF; .JPG; .BMP with a minimum resolution of 170 ppi at an image size of at least the size required in the advertisement.

They should be sent to either of the addresses below depending on what section the advertisement is running in.

[email protected]

[email protected]

[email protected]

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13Technical Advertising

Specifications

Production RequirementsFour ColourScreen Ruling: 100 LPI/40 LPCM

Screen Angles: C = 75; M = 15; Y = 90; K = 45

Dot Shape: Round

Dot Gain: 34% in the mid tones

GCR Separation: The Dominion Post uses the grey component replacement separation technique (GCR), for process colour printing. The black ink limit is 80% and the total ink limit is 230%. The Black Generation should cover the full range, ie max black.

100% +

100%

100%

+

+

100% +

100%

100%

+

+

30% =

30%

30%

=

=

100%

100%

100%

(Example)

UCR Separation: If under colour removal (UCR) is used, the Black limit is 60 to 80%, with a total ink limit of 230%.

Colour Films: Film is not accepted.

Tone Reproduction Guidelines

(Grey Component Replacement)

(Under Colour Removal)

C M Y KHighlight 3% 2% 2% 0%

1⁄4 tone 14% 12% 12% 20%

Mid tone 27% 23% 24% 40%

Shadow 55% 47% 48% 80%

PLEASE NOTE: These are typical target values for grey component replacement type separations. There is a black ink limit of 80%, total ink limit of 230% with maximum black generation. Actual dot percentages will vary if under colour removal is applied.

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Technical Advertising

Specifications14

Spot Colour

Where no dot gain is simulated it must be appreciated that the printed image will be heavier and darker than that of the proof.

Digital colour proofs, if supplied, will be used as a basic colour guide only.

All spot colour reproduction on The Dominion Post press is achieved through the four colour process, ie CMYK. Colours should be fully specified, with samples given where possible.

PLEASE NOTE: Pantone colour values in CMYK, as provided by desktop publishing applications and Pantone imaging guide books, do not allow for dot gain. Values derived from these should be adjusted to the following approximate scale.

FOR 5% 10% 15% 20% 25% 30% 35% 40% 45%

USE 4% 7% 10% 12% 15% 18% 20% 23% 26%

FOR 55% 60% 65% 70% 75% 80% 85% 90% 100%

USE 31% 35% 38% 42% 45% 50% 56% 65% 100%

IMPORTANT: Care should be taken when selecting between Classified (11 col page) and ROP/Display (10 col page) measures to avoid resizing of ads to fit booked space.

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15Technical Advertising

Specifications

SATURDAY, APRIL 2, 2011 THE DOMINION POST D1

3621043AA

MotoringSATURDAY, APRIL 2, 2011

SECTION

DKia Out - Engineers Rivals with Handsome Optima 3, Drive to Save Fuel and... be safer into the Bargain 4, Motoring Plus 10, Cars for Sale 1-10, Car Wanted 2, Machinery 2

3622481AA

3622475AA

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2004 VOLKSWAGEN TOUAREG 4.2L V8 with paddle shift, brilliant Silver with Grey leather, air suspension, alloys, sunroof, highly appointed, Incredible value. Was $36,990. SAVE $6,995

2007 MAZDA 6 GSX WAGONNZ new, 2.3l automatic with 89,000kms, finished in Metallic Blue, alloy wheels, air conditioning, cruise control, Great looking station wagon.WAS $22,990 SAVE $2,995

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brendan foot supersiteSuzuki • Holden • Kia • Hyundai

Just 1,100Km - Full Spec including Distronic, Comfort Sport Seats, Harmon Kardon Audio System, GPS, Backing Camera, Phone Prep, Obsidian Black with matching Tan Leather. Stunning Vehicle, Like New, AMG body kit.

AA

2010 Mercedes Benz E500 Convertible

Hutt City Railway Avenue ph 587 0005 or ph 0800 656 007 Open 7 dayswww.brendanfoot.co.nz

$149,990

Relaunched as anAustralian-built car,Holden’s Cruze is nowthe classy small car italways promised tobe, writesDaveMoore.

i AT A GLANCEHolden Cruze Series IIDrivetrain: 1.4T petrol – 1364cc turbocharged 16-volt DOHC four.Six-speed manual or automatic.1.8 petrol – 1998cc turbodiesel 16v DOHC four. Five-speed manualor six-speed automatic.2.0 diesel – 1796cc 16v DOHC four. Six-speed automatic only.Performance: 1.4T – 103kW at 4900rpm, 200Nm at1850-4900rpm. Man-auto 6.4-6.9L/100km, 153-164g/km CO2.1.8 – 104kW at 6200rpm, 176Nm at 3800rpm. Man-auto7.0-7.4L/100km, 166-175g/km CO2.2.0d – 120kW at 3800rpm, 360Nm at 1750rpm. Man-auto5.6-6.7L/100km, 147-176g/km CO2.Suspension: MacPherson strut at front, compound crank rear axle(with Watts link on 1.4T models). 276-300mm front-vented discbrakes; 268-292mm solid rear discs. Electronic stability control,ABS, EBD, TCS standard.Electonic power steer on 1.4T, hydraulic on others.Dimensions: L 4615-4629mm, H 1477mm, W 1788mm, W/base2685mm, F/track 1545-1539mm, R/track 1567-1561mm, fuel 60L,weight 1415-1560kg.Pricing: Cruze CD 1.8 $29,900, CD 1.4T $31,900, SRi 1.4 $35,400,SRi-V 1.4 $38,400 auto adds $1500. CD 2.0d $36,990. CDX 1.8$34,000, CDX 2.0d $38,500. each auto only.

i AT A GLANCEHolden Cruze Series IIDrivetrain: 1.4T petrol – 1364cc turbocharged 16-volt DOHC four.Six-speed manual or automatic.1.8 petrol – 1998cc turbodiesel 16v DOHC four. Five-speed manualor six-speed automatic.2.0 diesel – 1796cc 16v DOHC four. Six-speed automatic only.Performance: 1.4T – 103kW at 4900rpm, 200Nm at1850-4900rpm. Man-auto 6.4-6.9L/100km, 153-164g/km CO2.1.8 – 104kW at 6200rpm, 176Nm at 3800rpm. Man-auto7.0-7.4L/100km, 166-175g/km CO2.2.0d – 120kW at 3800rpm, 360Nm at 1750rpm. Man-auto5.6-6.7L/100km, 147-176g/km CO2.Suspension: MacPherson strut at front, compound crank rear axle(with Watts link on 1.4T models). 276-300mm front-vented discbrakes; 268-292mm solid rear discs. Electronic stability control,ABS, EBD, TCS standard.Electonic power steer on 1.4T, hydraulic on others.Dimensions: L 4615-4629mm, H 1477mm, W 1788mm, W/base2685mm, F/track 1545-1539mm, R/track 1567-1561mm, fuel 60L,weight 1415-1560kg.Pricing: Cruze CD 1.8 $29,900, CD 1.4T $31,900, SRi 1.4 $35,400,SRi-V 1.4 $38,400 auto adds $1500. CD 2.0d $36,990. CDX 1.8$34,000, CDX 2.0d $38,500. each auto only.

Holden Cruze series II: Nose treatment and wheel choices define the three-model lineup. This is the range-topping SRi-V.

Cruzecontrol: Topmodels featurethe modernconveniencesassociatedwith muchlarger cars.

Good news Cruze

SINCE the ill-fated Vectraof a dozen years ago, Hol-den has lacked an indi-genous production part-ner for its Commodore,but now that has all

changed with the emergence of theAdelaide-built Cruze which, in itsSeries II guise, has undergone aconvincing and effective refettlefor its move from Korean to Aust-ralian sourcing.The big hero factor for the new

Cruze is a new 1.4-litre turbo-charged engine which, as well asproviding the crisp performancethe normally aspirated 1.8-litre en-gine never had, surprised Holdentest drivers during the car’s devel-opment in being able to covermore than 1000km on a tank offuel.This is usually the domain of

diesel cars, and the 2.0-litreturbodiesel version of the car con-tinues with a new twin-cam cylin-der head, while the 1.8-litre petrolunit also remains on the manifestas a range-starter and for thosecompanies and families who stillcan’t get their heads around smalldisplacement engines and diesels.All three engines are Euro 5emissions compliant.The new version of the Cruze,

which to technophiles is the JH-series model, has also had someattention paid to its chassis andgeneral noise, vibration, andharshness (NVH) levels, as well assome styling changes to help de-fine it from the previous SouthKorean-sourced JG model.The result, judging from more

than 400km of driving the Cruzeon the wicked nadgery of southernVictoria last week, is obviouslythat it’s the car the original wasalways supposed to be.By sharing its Delta II platform

with GM Europe’s Astra model,the Cruze will be able to tap intoany developments for that carseen to be appropriate.It was by linking with

engineers at the six other plantsproducing the Cruze worldwidethat Holden was able to pick andmix its changes and refine itschassis settings to help the SeriesII better suit Australian and NewZealand conditions.The car’s new 1.4-litre iTi

turbocharged four-cylinder engineis available with the Cruze II’sbase CD model and the respectivenew sports and sports-luxury fo-cused SRi and SRi-V models.In the CD model, the new 1.4

turbo engine asks a $2000 pre-

mium over the 1.8 CD version, inan option that also includes aWatts-link upgrade to the rear sus-pension, to give the chassis betterfeeling, control and stability whencornering and steering.Despite being asked, Holden

could not explain the lack of theWatts-link setup and new steeringon the 2.0-litre diesel and 1.8-litrepetrol cars, beyond ‘‘cost’’.Having driven cars with and

without the 1.4-litre iTi’s chassisand steering pack, there are defi-nitely benefits in terms of stabilityand incisiveness when changingdirection rapidly, and the steeringoffers pleasingly light parkingmanoeuvres without appearing tocompromise tactility on the openroad.That said, the ride quality of

the whole Cruze II range isimpressively quiet and composed.All the cars have lost the slightlyharsh, raw-boned feeling that Icriticised on the original Cruze,which suggests that the NVH teamhas done its job well, while eventhe models without the suspen-sion/steering pack are so muchmore communicative and pleasantto drive when the going getstwisty.Those only able to opt for the

1.4-litre iTi engine in the entry-point CD car should not feel short-changed, for although the CD isthe only car to come with wheel-trims on steel wheels instead ofoffering alloy rims (16 inch on theCDX and 17 inch on the SRi and

SRI-V), it actually rides even bet-ter than its more expensive, moresportily shod siblings.The GM Austria supplied

1398cc DOHC 1.4 iTi four has vari-able valve timing and a turbo-charger integrated within theexhaust manifold. It makes 103kilowatts at 4900rpm and super-flexible 200 newton metres oftorque between 1850rpm and4900rpm. The engine is mated to achoice of six speed manual orautomatic transmissions, andeven in its base CD application ithas a manual-shift mode, althoughno wheel-paddle operation.It’s easily the star of the show

among the powertrains, providinga long, linear acceleration curvethat makes the car feel as if it ispowered by a much larger engine,which is the case with most suc-cessful turbocharger applications.While the six-speed manual

version was fun, I would prefer toown the six-speed automatic,which uncannily slips through itsratios with little fuss and easilykeeps the 1.4-litre iTi power unitin the meat of its broad-basedtorque curve.The 1.8-litre non-turbocharged

engine continues to underwhelm,performing well under its posted104kW, 176Nm outputs, and itrequires some stirring to give ofits best, so it’s well worth con-sidering the 1.4-litre iTi’s pre-mium.The new turbodiesel 2.0-litre

car is more refined than before

and does not appear to have asstrong a diesel sound signature asbefore but retains its punchynature. The diesel is only matchedwith an automatic transmissionbut is available in CD and CDXtrim.The Holden design team has

done a crisp job of defining thenew Aussie Series II Cruze fromthe Korean-built previous model.Slivers of orange now feature inthe outer corners of the Cruze’sheadlights, while a series of threeclever black-mesh intake valancesand driving-light shrouds havebeen contrived to make the visualdifferences between the CD, CDXand SRi models. The latter alsohas an extra sliver of mesh in itsupper grille to go with five-spokesports wheels, while the CDXoffers rather flash 10-spokers.Sadly in terms of looks, my

favourite Cruze, the CDX can’t behad with the 1.4T engine. The CDand CDX grilles have a tad morechrome across the top than theprevious models, although Holdenhas done nothing to the car’s de-cidedly Civic-like rear end beyonda subtle aerodynamic touch at thecorners.

Specification levels for theCruze CD and CDX remain muchthe same, which means at the topof the segment, but the SRi-Vmodel adds more with a raft ofnew accoutrements, includingpush-button key-in-the-pocket ac-cess and starting. Dedicated sat-nav comes into the car’s segmentfor the first time, as well as a10-gigabyte hard drive and a CD/MP3 compatible sound systemthat has the ability to record theradio for when you have time tolisten to something later.It’s impossible not to be

seriously impressed with this car.It’s quite good enough now to putthe worry on the incumbentsMazda and Toyota in this seg-ment. It already had them interms of price and equipmentlevels, but now its improved dy-namics, refinement levels and re-markable new 1.4-litre turbo en-gine mean that the Cruze is on thebutton for its driving experienceas well.The best buy? Go for the CD 1.4

iTi and get some alloys some timein the future. I doubt that there’sbetter value for money in the seg-ment.

Page D2

Honda cool on the road

Supplement Cover LugsMotoring and Jobmarket both feature 3 advertising lugs on their covers.

The dimensions of the Motoring lugs are: 80mm deep by 3 classified columns (106mm) wide.

The dimensions of the Jobmarket lugs are: 80mm deep by 2 classified columns (70mm) wide.

SATURDAY, APRIL 2, 2011 THE DOMINION POST E1

Celebrating life for a livingTraditional funerals havebeen replaced by a respectfor individual choices and acommitment to help thebereaved.

: Photo: JOHN NICHOLSON

‘If you are carrying people’s pain on your back you’re not goingto be any good to the next family, but if you can’t feel it in yourheart, you’re not any good to the family you’re dealing with rightnow.’ANDREW MALCOLM

AFTER 27 years in the business,AndrewMalcolm knows what makesa good funeral, and it’s not all about

sadness and tears.‘‘You’ve got to bring the bereaved to a

place where they’re actually sayinggoodbye, so they are sad, but you’ve also gotto bring them to a place where they’rethinking this life was worth celebrating aswell. So there is this funnymix of tears, butalso joy and laughter, a life well lived.’’

MrMalcolm, the managing director ofKapiti Coast Funeral Home, became afuneral director almost by accident. As theson of a retired Anglican Archdeacon, heknew early on the kind of work he did notwant to do, telling his school careersadviser he wanted a 9-to-5 role, with sethours and no complications – unlike hisfather who was never there for meals withthe family, and was always away atweekends.

‘‘And here I am in a 24/7 job that peopledemand that you come now, and ‘now’ isoften at tea time or in the evening. But thatis part of the fulfillment of the job, thatyou’re not in a 9-to-5 little set box, that youare actually living life as it comes, andliving it with the people that you’re caringfor.’’

He was talked into giving funeraldirecting a try while waiting to get into theair force, where he planned to train as achef. Instead, he found himself stopping atthe Ninness Funeral Home in Porirua whilehis father dropped off some information fora funeral.

‘‘They had stopped for drinks and after acouple of hours they had convinced me thatI should become part of the funeralprofession. They didn’t have a job, but theyreally twisted my arm and said I shouldhave a go at it, even if it was just to say tomy grandchildren that I had worked in thefuneral profession.’’

He got his first job with Shone & Shirleyin Nelson, and he learned at the interviewthat he was not going to be squeamishabout dealing with the deceased.

‘‘While we were sitting there, there wasa call from the police about a sudden deathin an orchard. We jumped in the car, andthis fellow had died in an orchard a coupleof days before and had just been found andhe was face down, and when they rolledhim over, I thought, ‘Oh, my goodness’, butthat was all I felt, and then my brain said,‘OK, what do we have to do?’ ’’

After working in Nelson for a year, hewas head-hunted back to Ninness inPorirua, where he completed his training,gaining diplomas in embalming and funeraldirecting, topping his funeral directingclass nationally and returning to theCentral Institute of Technology as a teacherfor the next two years – their youngest evertutor.

Funerals have changed a lot since hisearly days in the profession when funeraldirectors wore black suits and white shirts,caskets were made of anything you liked aslong as it was mahogany or rimu, andfuneral directors were encouraged to makeone visit to the family lasting an hour anda half to discuss the arrangements – a timelimit MrMalcolm found woefullyinadequate.

Nowmany of the traditional familyfirms of undertakers have gone, andanything goes that will help the bereaved.

MrMalcolm and his staff will visit afamily three, four, five, even six times, todiscuss arrangements as the funeralevolves into its final shape, with many ofthe decisions being taken at the last minute.

‘‘We used to call ourselves the 11th-hourspecialists. It is stressful, but if you are inthe right frame of mind, of walkingalongside a family, it’s extremelyrewarding.’’

Some days are tougher than others. MrMalcolm remembers making a cup of coffeeone morning, and reheating it five timesbefore finally tipping it out at 11pm. Therewas no lunch or dinner that day.

When arranging services, he offerssuggestions, providing ideas aboutapproaches which may work better, andgiving families time to make decisions, a lotof which need to be made step by step.

‘‘It is an ‘on the journey’ thing.’’After one death, the family said they did

not want a funeral at all, but felt theyshould just be there as their mother wastaken away in the hearse.

MrMalcolm suggested booking thechapel so they could have some privatetime and then asked that they bring somemusic she would have liked.

‘‘We ended up sitting for an hour,laughing and crying and sharing andtalking, so we had a funeral, but it wasn’tcalled a funeral.

‘‘You know that they’re going to sufferfurther down the track if they don’t saygoodbye properly.’’

His most challenging time was when asa new father he looked after nine of the 11cot deaths which occurred in Porirua thatyear. ‘‘That was probably the time in mylife when I thought ‘I don’t know if I can dothis’.’’

He believes this is when he learned tocry – and to feel that it was OK if others didtoo.

MrMalcolm says it’s important for afuneral director to be able to empathisewith the bereaved, but there is a balancebetween being aloof and caring too much.

‘‘If you are carrying people’s pain onyour back you’re not going to be any goodto the next family, but if you can’t feel it inyour heart, you’re not any good to thefamily you’re dealing with right now.’’

He’s experienced little stigma about hisprofession and although he worried aboutthe effect on his five children of having afather who worked as a funeral director, in

fact, it’s been quite the opposite. With manyof the staff having families of their own, thebusiness is very much part of thecommunity.

MrMalcolm’s wife, Merryn, runs thefuneral home’s memorial business, KapitiMemorials – and children wander in andout after school without any qualms aboutvisiting a funeral home. In fact, when thelocal primary school set the pupils the taskof writing an advertisement for a localbusiness, every boy in the class wanted towrite about the funeral home, and theirteacher had to hold a lottery to decide whogot the honour.

‘‘I thought that was really delightful.’’

Simon Jensen

Susan Hornsby-Geluk

Paul Hodder

People on the Move

People on the Move is a free service highlighting recent appointments.For inclusion, email details and a photograph to:

[email protected]

Simon Jensen has joinedBuddle Findlay’sWellington office as specialcounsel in the banking andfinance team.Mr Jensen worked for 15years for Westpac BankingCorporation andmostrecently has beenconsulting on bankingindustry issues.

Susan Hornsby-Geluk hasjoined law firm ChenPalmer to lead a newemployment law teamthere.Ms Hornsby-Geluk waspreviously a partner atKensington Swan and is anemployment law specialist.

Paul Hodder has recentlyjoined financialrecruitment specialist FindRecruitment.Mr Hodder has worked atfinancial control level as aconsultant/contractor intheWellington corporateand public sectors.

SATURDAY, APRIL 2, 2011Job Market SECTION

E

ACCOUNTING ............................................... E4ADMINISTRATION ........................................ E4ADVERTISING, MARKETING & PR............... E6CAREER DEVELOPMENT & TRAINING........ E4CHILD CARE .................................................. E4CONSTRUCTION & PROPERTY ................... E3EDUCATIONAL VACANCIES ......................... E5ENGINEERING & SCIENCE ........................... E4GOVERNMENT .........................................E3-E4HAIR & BEAUTY ............................................ E4HEALTH APPOINTMENTS............................ E5

HOSPITALITY & TOURISM ........................... E4HR & RECRUITMENT .................................... E4KEY APPOINTMENTS ..............................E2-E3LEGAL ............................................................ E6MANAGEMENT .............................................. E4PART TIME VACANCIES ............................... E4SALES ............................................................ E6SITUATIONS VACANT................................... E6SITUATIONS WANTED .................................. E4TRADES & SERVICES VACANCIES .............. E4

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