helping create brands for the future All content copyright
helping createbrands for the future
All content copyright
Technology trends : Social AnalyticsDate 07 April 2014Contact [email protected]
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Introduction
Five forces – analytics, mobile, social, cloud, and cyber – are hard at work enabling and disrupting organisations of many shapes and sizes.
Business intelligence and analytics (BI&A) and the related
field of big data analytics have become increasingly important
usage of predictive technology in sports industry
Predictive technology
As organisations become smarter, they can analyze historical data to make prediction
Ford tapping the power of Google navigation to predict where you want to go based on your previous routes. linkIBM , SportingIndex provide data game changers: Real. Sports. Data.
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Tech : SportingIndex
Sentiment analysis in numbers
Team wise tracker.
Provide insights to team management to improve fan engagement.
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Predictive tech : IBM
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Preventive Injury tracker with Analytics for the Tigers Rugby League
Rapidly aggregate and analyze data of all 50 players.
Gain a competitive advantage which eventually improves viewership.
big data to the rescue
Big Data Gets Bigger and Becomes a Service.
Big Data – A term described to describe the techniques used to capture and utilize the exponentially increasing streams of data. Rapid increase in data makes this a fast-growing hard trend that cannot be ignored.
Goal - To bring enterprise-wide visibility and insights to make rapid critical decisions
Big Data as-a-Service (BDaaS) will emerge this year as cloud providers offer midsize and smaller organizations access to much larger streams of relevant data .
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Tech : How Big is the data?
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Tech : Big Data on the cloud?
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Analytics gone social
Social analytics
Super-aggregators are trying to get to the bottom line to understand whether social marketing efforts are paying off.
Tools like thismoment use data obtained from Google Analytics, Facebook Insights, and others, and shows you how your company is doing on campaigns
Increased use of Google Analytics API
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Tech : ThisMoment
Thismoment Developer Platform
Creative freedom without the complex infrastructure.
Provide tools you need to build your next interactive brand experience quickly and easily through APIs
Social authentication, hosting and documentation
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Tech : Sprout Social
Social media management platform to monitor incoming messages and schedule posts for Twitter, Facebook, Google+ and Linkedin
Integration with Google Analytics, UserVoice and Zendesk
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Finally, presentation matters
Data visualization
HTML5 - richer framework for videos and interactive content. Developers can make new apps without being confined to a specific code base.
Flash – still hanging around with rich interactive content
Increased customizations for mobile devices
Interactive cards – future
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Tech : Interactive Cards
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Where do we stand?
Evolution in data management
We are possessing rich, meaningful data
Outdated data management techniques
Big data is a far-fetched dream – MapReduce, Hadoop
Database project would be a first step towards achieving this . Make more sense with our data
Mapping one datastore to many applications
Significant Time Benefits 20
Predictive analysis
Key : Sentiment analysis cannot be automated. Manual intervention required
Provide actionable insights to clients. Automated marketing research as an offering
Brands are looking out
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Social Analytics
Work with Google, APIS, future technolgy to move forward
Analytics to be an integral part of our offering
Win confidence of clients through crisp, clear analysis
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Data Visualization
Make a right choice. Choose a technology which is constantly evolving
Do justice to our data. An impressive face
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Credits
IBM data analytics
Inc magazine
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