Tech Talk with SAS: Transforming Big Data Into Smart Data

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

TRANSFORMING BIG DATA INTO SMART DATA

ANA MILICEVIC | @AEXM | [email protected]

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Big Data

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Smart Data

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Big Data

Analytics

Smart Data

+

=

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Proactive

ANALYTICS? OUR PERSPECTIVE

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Forecasting

Revenue/Yield Optimization

Attribution

Audience Segmentation

Cross-platform Analysis

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

ALARM

SYSTEM

ALARMS

SYSTEM

NETWORK

Katie:

#Talent

on The

Voice!

Scott:

Let’s watch

Scandal!

Mom: Feed the

dog

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