Teaser trailer analysis

Teaser Trailer AnalysisThe Hunger Games Mockingjay Part 1

https://www.youtube.com/watch?v=JzcYyzCZdiM

GenreScience Fiction War Film

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Release DateInformation

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PromotionCannes Film FestivalThehungergamesexclusive.com released information about the

upcoming movie on May 14th 2014The first teaser trailers for the film debuted in late June and early

July and were unconventionally styled as in-universe viral video pieces 

Lionsgate announced on July 18, 2014, a week before theSan Diego Comic Con, that the film would have a presence at the convention. Lionsgate partnered up with Samsung to debut the teaser trailer on Samsung's new Galaxy Tab S at a special event on Friday, July 25

On July 28, the teaser trailer officially debuted online through the movie's official Facebook page and YouTube account. Within minutes, #MockingjayTeaserTrailerToday, #OurLeadertheMockingjay, and #OfficialTeaserTrailer became trending topics worldwide on Twitter. A full worldwide official trailer was released on September 15. The final trailer was released on October 29 to mark the beginning of ticket pre-sales.

Box Office Director$752.1

millionFrancis Lawrence•I am Legend•Water for Elephants•Hunger Games 1, 2(1), 2(2)•Gotham

The start of most movie trailer showing us that it is legal and approved.

Short clip sowing the main distributor of the film

Establishing tracking shot showing the darkness of district 13

Non-Diegetic voice over of Katniss talking as it shows the various characters in the air craft

OTS Close up showing Katniss in bed with her sister. Natural lighting.

Close up of Katniss with front lighting coming from what seems so be a computer or tv. Through this shot we can see her looking nervous or shocked

Mid OTS Shot showing who Katniss is talking to as she is blacked out so we can fully see what is going on infront of her

Close up of President Snow’s face on the computer and a black shadow of which we take is Katniss again.

More black outs throughout the trailer as the pace quickens and there is now more action involved compared to the relaxed atmosphere compared to at the start of the trailer

Tracking shot of someone moving down in an elevator showing us what the inside of District 13 looks like

Mid shot of Bedee who we can tell looks like a technical wizard as he gives Katniss weapons

OTS Close up shot of Katniss who looks like she is preparing for something as her hair and make up is done.

Tracking Shot as we see weapons and space ships, suggesting to us that a war is about to happen.

OTS shot of character shooting at a target and training.

Long shot as we see people walking. We expect them to be walking along to where the bright lights are. Light is naturally coming from the moon.

Low shot of four military figures aiming their guns at what we expect to be the crowd walking in the last shot. Because the angle is low we expect these people to be authoritive.

A change of scene, as we usually see, dark and poor places but here is looks wealth and upper class , from the furniture. We expect these men to be figures with authority from their positioning as they are either in an interview or a meeting.

Giving a heads up on when to expect the movie

Action shot. Natural lighting.

Action shot as two characters run from the wall of the building falling in around them

Birds eye view of destruction of the Dam. We see people running through the use of the fluorescent outside lights which also reflect on the water.

The name of the movie and the logo released

The release date, along with a hash tag for fans to tweet about, ticket release date, an online web page address and the names and logos of the producers.

Exclusive access to online users to build an even bigger hype about the movie.