Team InGinia OAP Final Report

Enigma Engine

an application for managing your children's schedules + activities

PRESENTED BY TEAM INGINIA:Huxley Seidman Kelly Kramer David Hodge Victor Lourng Padma Chitrapu Ashley Halsey Hemingway

Unlock Your Kids' Potential Through Lively Activities this summer ...

The Problem

● Parents have to look at several sources to plan a schedule for summer or after school/weekend activities

● There is no single place to create a master schedule

● It is difficult to find and compare similar activities

● Registering for an activity is completely separate from

managing how it integrates into your family's schedule

Our Solution - The Enigma Engine

● Given a set of interests/timing/location/cost parameters, Enigma Engine will propose a schedule with options

● Enigma Engine allows caregivers and service providers

to post their events

● The master schedule calendar allows parents to filter, register and schedule the various activities they are interested in

From Wikipedia: An Enigma machine is any of a family of related electro-mechanical rotor cipher machines used for the encryption and decryption of secret messages. Our Enigma Engine is an online machine that encrypts and decrypts childrens activities allowing only those that are authorized access to read it.

Key Partnerships

Enigma Engine pulls appropriate data from a variety of relevant and reliable sources:

● Schools● Non-Profits● Local Businesses● Camps● Childcare Providers● Rec Centers● Sports Leagues● ...and more!

Testing our Value Proposition:

Our Survey - Q1How do you search for activities (educational, indoor/ outdoor, performing arts, and resources) for your children?

Internet

Word of Mouth

Community Announcement

Other

40%

20%

30%

10%

As a parent or caregiver, would you utilize a website that aggregates activities based on your profile/personal preferences and location?

Yes

No

Maybe

50%

20%

30%

Testing our Value Proposition:

Our Survey - Q2

If you were a vendor that provides the product or service for kids and their families, would you pay to be listed on the website that advertises your service?

Yes

No

Maybe

70%

10%

20%

Testing our Value Proposition:

Our Survey - Q3

As a parent or caregiver, would you pay a small annual fee of $20 to get access to a host of other benefits such as pre-sales codes?

Yes

No

Maybe

50%

20%

30%

Testing our Value Proposition:

Our Survey - Q4

Testing our Value Proposition:

Pricing Research

"I pay $150 per year for Care.com, which gives me unlimited access and also background checks"

– quote from a surveyed mother

Testing our Value Proposition:

Our Findings + Adaptations

We found: So we modified:

Type problem we found in this space here

Type our modification to our project in this space here

Testing our Value Proposition:

Our Findings + Adaptations

We found: So we modified:

Multiple caregivers (such as mothers, fathers, grandparents, babysitters, nannies and more) are responsible for planning and adhering to the children's schedule

The ability for multiple users to interact with the schedule, allowing for collaboration + communication with caregivers

Testing our Value Proposition:

Our Findings + Adaptations

We found: So we modified:

Parents are interested in identifying activities in which their friends' children and their children's friends will be participating, in order to join them

We added the ability for social interaction, possibly through direct invitations between users or passive notifications of other users' activities

Testing our Value Proposition:

Our Findings + Adaptations

We found: So we modified:

Parents are interested in saving money through group discounts or coupons

By making it easy for parents to schedule with other parents as a group, we could more easily attract advertisers + partners while offering substantial discounts to our users

Testing our Value Proposition:

Our Findings + Adaptations

We found: So we modified:

Parents with multiple children sometimes have difficulty scheduling and attending events due to logistical concerns

By allowing our users to enter a home address, we can estimate travel times and more accurately predict scheduling conflicts

Enigma Engine: Next Steps

● We have decided to continue to pursue our original idea, while incorporating changes based on our findings through research

● More research is needed, which may possibly include:

○ continued pricing research (cost, subscriptions, etc)○ getting responses to a prototype or wireframe

Huxley Seidman Victor Lourng Kelly Kramer David Hodge Padma Chitrapu Ashley Halsey Hemingway

For more information, visit our blog: http://venture-lab.org/blog_posts?team=6148

Unlock Your Kids' Potential Through Lively Activities this

summer ...

Check out the Enigma Engine