TEAM Coalition is an alliance of professional and TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety industry, broadcasters, governmental traffic safety experts, and others working together to promote experts, and others working together to promote responsible drinking and positive fan behavior at responsible drinking and positive fan behavior at sports and entertainment facilities. sports and entertainment facilities. TEAM Coalition TEAM Coalition
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TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry,
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TEAM Coalition is an alliance of professional and collegiate sports, TEAM Coalition is an alliance of professional and collegiate sports,
entertainment facilities, concessionaires, stadium service providers, entertainment facilities, concessionaires, stadium service providers,
the beer industry, broadcasters, governmental traffic safety experts, the beer industry, broadcasters, governmental traffic safety experts,
and others working together to promote responsible drinking and and others working together to promote responsible drinking and
positive fan behavior at sports and entertainment facilities. positive fan behavior at sports and entertainment facilities.
TEAM Coalition is an alliance of professional and collegiate sports, TEAM Coalition is an alliance of professional and collegiate sports,
entertainment facilities, concessionaires, stadium service providers, entertainment facilities, concessionaires, stadium service providers,
the beer industry, broadcasters, governmental traffic safety experts, the beer industry, broadcasters, governmental traffic safety experts,
and others working together to promote responsible drinking and and others working together to promote responsible drinking and
positive fan behavior at sports and entertainment facilities. positive fan behavior at sports and entertainment facilities.
TEAM CoalitionTEAM Coalition
The Role of Alcohol in The Role of Alcohol in Sports and EntertainmentSports and Entertainment
The Role of Alcohol in The Role of Alcohol in Sports and EntertainmentSports and Entertainment
• Beer industry is the #1 sports marketerBeer industry is the #1 sports marketer11
• If sold, major source of event revenue for If sold, major source of event revenue for concessionaire, team, event, facilityconcessionaire, team, event, facility
• Building management may be responsible for Building management may be responsible for guest behavior due to consumption before or guest behavior due to consumption before or after event after event
• Beer industry is the #1 sports marketerBeer industry is the #1 sports marketer11
• If sold, major source of event revenue for If sold, major source of event revenue for concessionaire, team, event, facilityconcessionaire, team, event, facility
• Building management may be responsible for Building management may be responsible for guest behavior due to consumption before or guest behavior due to consumption before or after event after event
1 Sports Business Journal February 2008
What We Are Up AgainstWhat We Are Up AgainstWhat We Are Up AgainstWhat We Are Up Against
Real Sports with Bryant GumbelReal Sports with Bryant GumbelReal Sports with Bryant GumbelReal Sports with Bryant Gumbel
Your Best DefenseYour Best DefenseYour Best DefenseYour Best Defense
• Proactive plan to address alcohol-related issues Proactive plan to address alcohol-related issues EVEN IFEVEN IF the building does not serve alcohol the building does not serve alcohol
• Engage ALL organizations and employees in Engage ALL organizations and employees in alcohol management planalcohol management plan
• TEAM Coalition supports alcohol management TEAM Coalition supports alcohol management effortsefforts
• Proactive plan to address alcohol-related issues Proactive plan to address alcohol-related issues EVEN IFEVEN IF the building does not serve alcohol the building does not serve alcohol
• Engage ALL organizations and employees in Engage ALL organizations and employees in alcohol management planalcohol management plan
Employees Actively Certified Employees Actively Certified As of 2007As of 2007
Employees Actively Certified Employees Actively Certified As of 2007As of 2007
MLBMLBNFLNFLNHLNHLNBANBAMLSMLS
Live NationLive NationNCAANCAAMinorsMinorsOtherOtherTotalTotal
MLBMLBNFLNFLNHLNHLNBANBAMLSMLS
Live NationLive NationNCAANCAAMinorsMinorsOtherOtherTotalTotal
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FAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDSOFFER DIRECT REACH TO FANSOFFER DIRECT REACH TO FANSFAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDSOFFER DIRECT REACH TO FANSOFFER DIRECT REACH TO FANS
Board Member CommitmentBoard Member CommitmentBoard Member CommitmentBoard Member Commitment
• Training ALL facility employees in effective Training ALL facility employees in effective alcohol managementalcohol management
• Defining, communicating, and enforcing Code of Defining, communicating, and enforcing Code of Conduct and alcohol service policiesConduct and alcohol service policies
• Documentation of violationsDocumentation of violations
• Roving alcohol enforcement teamsRoving alcohol enforcement teams
• Tools for guests to support your effortsTools for guests to support your efforts
• Training ALL facility employees in effective Training ALL facility employees in effective alcohol managementalcohol management
• Defining, communicating, and enforcing Code of Defining, communicating, and enforcing Code of Conduct and alcohol service policiesConduct and alcohol service policies
• Documentation of violationsDocumentation of violations
• Roving alcohol enforcement teamsRoving alcohol enforcement teams
• Tools for guests to support your effortsTools for guests to support your efforts
Enforcement AND PreventionEnforcement AND PreventionEnforcement AND PreventionEnforcement AND Prevention
Law enforcement officers at Ralph Wilson Stadium Buffalo Bills Fan Responsibility PSA
Key MessagesKey MessagesKey MessagesKey MessagesSocial Norms/Prevention Complement to Social Norms/Prevention Complement to
High Visibility EnforcementHigh Visibility EnforcementSocial Norms/Prevention Complement to Social Norms/Prevention Complement to
High Visibility EnforcementHigh Visibility Enforcement
Buckle Up America – Buckle Up America – Every Trip, Every TimeEvery Trip, Every TimeBuckle Up America – Buckle Up America –
Every Trip, Every TimeEvery Trip, Every TimeClick It or TicketClick It or TicketClick It or TicketClick It or Ticket
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Social NormsSocial NormsSocial NormsSocial Norms HVEHVEHVEHVE
Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive DrunkFans Don’t Let Fans Don’t Let
Fans Drive DrunkFans Drive DrunkOver the Limit, Over the Limit,
Under ArrestUnder ArrestOver the Limit, Over the Limit,
Under ArrestUnder Arrest
Key MessagesKey MessagesKey MessagesKey MessagesSocial Norms/Prevention Complement to Social Norms/Prevention Complement to
High Visibility EnforcementHigh Visibility EnforcementSocial Norms/Prevention Complement to Social Norms/Prevention Complement to
High Visibility EnforcementHigh Visibility Enforcement
Buckle Up America – Buckle Up America – Every Trip, Every TimeEvery Trip, Every TimeBuckle Up America – Buckle Up America –
Every Trip, Every TimeEvery Trip, Every TimeClick It or TicketClick It or TicketClick It or TicketClick It or Ticket
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Social NormsSocial NormsSocial NormsSocial Norms HVEHVEHVEHVE
Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive DrunkFans Don’t Let Fans Don’t Let
Fans Drive DrunkFans Drive DrunkOver the Limit, Over the Limit,
Under ArrestUnder ArrestOver the Limit, Over the Limit,
Under ArrestUnder Arrest
Key MessagesKey MessagesKey MessagesKey MessagesSocial Norms/Prevention Complement to Social Norms/Prevention Complement to
High Visibility EnforcementHigh Visibility EnforcementSocial Norms/Prevention Complement to Social Norms/Prevention Complement to
High Visibility EnforcementHigh Visibility Enforcement
Buckle Up America – Buckle Up America – Every Trip, Every TimeEvery Trip, Every TimeBuckle Up America – Buckle Up America –
Every Trip, Every TimeEvery Trip, Every TimeClick It or TicketClick It or TicketClick It or TicketClick It or Ticket
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Social NormsSocial NormsSocial NormsSocial Norms HVEHVEHVEHVE
Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive DrunkFans Don’t Let Fans Don’t Let
Fans Drive DrunkFans Drive DrunkOver the Limit, Over the Limit,
Under ArrestUnder ArrestOver the Limit, Over the Limit,
Under ArrestUnder Arrest
Designated Driver ProgramDesignated Driver ProgramDesignated Driver ProgramDesignated Driver Program
Designated Driver Program Designated Driver Program Designated Driver Program Designated Driver Program
Designated Driver Program Designated Driver Program Designated Driver Program Designated Driver Program
• Register fans of drinking age by pledging not Register fans of drinking age by pledging not to drink during event, get friends home safelyto drink during event, get friends home safely
• Usually includes a wrist band to identify as Usually includes a wrist band to identify as designated driver and a free soft drinkdesignated driver and a free soft drink
• Promotion can also include giveaways to Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”individuals such as a t-shirt or other “trinkets”
• Designated driver awards (winner for each Designated driver awards (winner for each race, winner of the season)race, winner of the season)
• Register fans of drinking age by pledging not Register fans of drinking age by pledging not to drink during event, get friends home safelyto drink during event, get friends home safely
• Usually includes a wrist band to identify as Usually includes a wrist band to identify as designated driver and a free soft drinkdesignated driver and a free soft drink
• Promotion can also include giveaways to Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”individuals such as a t-shirt or other “trinkets”
• Designated driver awards (winner for each Designated driver awards (winner for each race, winner of the season)race, winner of the season)
Responsibility Has Its Responsibility Has Its Rewards SweepstakesRewards SweepstakesResponsibility Has Its Responsibility Has Its Rewards SweepstakesRewards Sweepstakes
• Sweepstakes encouraging fans to be designated Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsdrivers at professional sports stadiums
• MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating
• Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007
• Grand prize winners attend World Series, MLS Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlCup, NBA Finals, and Super Bowl
• Secondary winners attended All-Star Secondary winners attended All-Star Games and Pro Bowl Games and Pro Bowl
• Sweepstakes encouraging fans to be designated Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsdrivers at professional sports stadiums
• MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating
• Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007
• Grand prize winners attend World Series, MLS Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlCup, NBA Finals, and Super Bowl
• Secondary winners attended All-Star Secondary winners attended All-Star Games and Pro Bowl Games and Pro Bowl
Calendar of OpportunitiesCalendar of OpportunitiesCalendar of OpportunitiesCalendar of Opportunities
January
February
June
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September
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November
December
March
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2008 World Series2008 World Series
MLS Cup 2008 Home Depot Center Los Angeles
MLS Cup 2008 Home Depot Center Los Angeles
2009 NCAA Men’s Final Four Detroit2009 NCAA Men’s Final Four Detroit
2009 NCAA Women’s Final Four St. Louis
2009 NCAA Women’s Final Four St. Louis
2009 BCS Championship Miami
2009 BCS Championship Miami
2008 All Star Game BMO Field Toronto2008 All Star Game BMO Field Toronto