Team BTL - Capabilities

T E A M B T LLIFESTYLE MARKET ING +  CONSUMER ENGAGEMENT

VISION +MISSIONVISIONWE ASPIRE TO BECOME A LEADING GLOBAL EXPERIENTIAL AGENCYPROVIDING STRATEGY DIRECTION FOR BRANDS THAT WISH TO BE FULLYINTEGRATED IN THE LIFESTYLE OF TARGETED MULTICULTURAL CONSUMERGROUPS.

MISSIONWE EXIST TO HELP BRANDS COMMUNICATE THEIR MESSAGING ANDFOSTER ENGAGEMENT AT THE LOCAL LEVEL BY CREATING BRANDCAMPAIGNS THAT CONNECT WITH CONSUMERS AND LEAVE LASTING FEELGOOD EXPERIENCES.

FOUNDER

GARRETT WEBSTERCONSUMER LIFESTYLE AND ENGAGEMENT SPECIALIST WITH A FOCUS ONENTERTAINMENT AND EXPERIENTIAL MARKETING. PASSION FORCONNECTING BRANDS WITH INFLUENCERS, AND CREATIVELY STARTINGTHE ONLINE CONVERSATION VIA SOCIAL MEDIA CHANNELS. TRACKRECORD OF SUCCESS WITH GUERILLA MARKETING, PROMOTIONS, ANDPRODUCT SEEDING CAMPAIGNS + STRATEGY.

GARRETT WEBSTERNEW YORKATLANTAJOHANNESBURG

GLOBAL MARKETING ADVISORTEAM BTL - (BOUTIQUE LIFESTYLEMARKETING AGENCY)

LUXURY BRAND EXPERIENCE:ESTÉE LAUDER COMPANIES(PRESCRIPTIVES, ORIGINS, SEANJOHN FRAGRANCES)

CONSULTING EXPERIENCE:REEEBOK (USA)MILLER COORS (USA)47 BRAND (BOSTON)SAWA SHOES (PARIS)BET AFRICA (JOHANNESBURG) MAURICE DE MAURIAC (ZURICH)PALLADIUM BOOTS (LOS ANGELES)

CAPABILITIES

INFLUENCER MARKETINGPRODUCT SEEDINGIDENTIFYING AND ENGAGING KEY INFLUENCERS ON BEHALF OF BRANDSLEVERAGING CELEBRITY ASSETS TO AMPLIFY SOCIAL MEDIA

SOCIAL MEDIA STRATEGYCREATE DIGITAL CONTENT FOR SOCIAL MEDIA PLATFORMS TO START THECONVERSATION ONLINE ABOUT THE BRAND AND AMPLIFY SOCIAL MEDIAENGAGEMENT

EXPERIENTIAL ACTIVATIONEVENT CONCEPT DESIGN AND EXECUTION

OBJECTIVES

COLLABORATEPARTNER WITH LOCAL TEAM TO SUPPORT THEIR INITIATIVES BUT BRINGFRESH IDEAS AND ADD VALUE TO EXISTING CAMPAIGN

IDENTIFY DEVELOP CALENDAR OF EVENTS AND IDENTIFY GRANULAROPPORTUNITIES FOR BRAND INCLUSION + ACTIVATION

AMPLIFY INITIATE CONVERSATION ABOUT THE BRAND ONLINE PARTICULARLY INTHE INFLUENCER SPACE

CONTACT

Garrett WebsterTEAM BTL+1 404 934 [email protected]://za.linkedin.com/in/garrettwebster