Team and advisors, how to choose them

#TEAM

#ADVISORS

#TEAM

Complementary

No magic formula

Problem Ownership

Practical

BusinessTech

UX / Design

Marketing

How much %?

100%

51%

100%

51%

Small print

5-7% for advisors

20-30% for investors

58-75%left

Vesting and cliff period

#ADVISORS

- Industry expert

- Design / UX

- Running a (startup) business

- Experienced in fundraising

bonus: Legal

Busy people

Reminder:

Introverts

Save time

Call BS

Convince them

Network

Why formalize?

Advisors are human too

Valuing time

Aligning incentives

Level Stage

Idea Stage Startup Stage Growth Stage

Standard 0.25% 0.20% 0.15%

Strategic 0.50% 0.40% 0.30%

Expert 1.00% 0.80% 0.60%

One more thing

IDEAS ARE CHEAP, IT'S ALL ABOUT

EXECUTION

#TEAM

Jeffrey Broer

@jebbery