Teads

Reinventing Video Advertising

A world of new digital disruption

La fragilisation du business model de la presse

• Généralisation de l’accès gratuit à

l’information

• Une concurrence des pureplayers qui

bénéficient de structure de coût plus légère et

qui sont plus ouverts à la collaboration avec

les marques ( cf Brand publishing de Webedia

ou Aufeminin)

• Des investissements lourds dans la

transformation des entreprises de presse qui

grèvent leurs résultats.

Premium publications are now primed for ‘uberization’

As readership increases on digital screens, revenues from newsstands

diminishes

Unlimited access to information online, as well as audience fragmentation

Competition from online pureplayers, who benefit from lower cost structures

and innovative business models

Traditional media advertising is at half mast

Sources: eMarketer, Millward Brown, NPD Group

0:33

05:46hours / day that

US adults spend

with digital

media

04:28 hours per day with TV

minutes / day spent watching

video on mobile in 2014, versus

0:08 in 2012

+312.5% increase in just two

years

access a second screen device

while watching live primetime TV

78%

5.7 screens per US household

More than 500 devices in US

homes connected to the internet

A world of many media screens

TV is also threatened with ‘uberization’

Video advertising, a rapidly growing marketplace

2013

2014+25% +53%

Total US Advertising Budget in Billions - USD

3.3%Marginal

Increase in TV

3.85.8

17.722.2

Digital Display Digital Video

Sources: eMarketer

A huge challenge in 2020

Sources: Simulmedia, MyersBizNet Media and Marketing Investment Data and Forcasts

The key to uberizing TV is OUTSTREAM VIDEO ADVERTISING

creating additional, incremental premium

inventory across all screens

Outstream formats are revolutionizing online video advertising

A video format for any type of content

inRead® inBoar

d

inFlow

Monetize any page, on any devise – even if there’s no video

Performance Overview | Teads Energizer

Q3 2014 Desktop

Benchmarks

Campaign Results

inRead, more viewable than the standard

49.3%1 sec Video

in-View %

88.9%1 sec Video

in-View %

47.2%2 sec Video

in-View %

76%2 sec Video

in-View %

17.1sIn-View

time

(sec)

18.5sIn-View

time

(sec)

Format

Native advertising

development

Multiscreen, outstream

video advertising

Data

Targeting and contextual relevance mastered to the benefitof advertisers and publishers

Valuation of inventory

Metrics

Shifts in supply and demand, RTB

Performance metrics(CPV, CPCV, GRP…)

Innovation of the press

Do you speak GRP?

Increase your inventory. Maximize your revenue.

Invent yourself and then reinvent yourselfCharles Bukowski, No Leaders Please.