Page 1 of 3 Tutorial Group 8, Mrs Selvi Peters Lee Wei Loong (17)
Mar 25, 2016
Page 1 of 3Tutorial Group 8, Mrs Selvi Peters
!!!!!!!!Lee Wei Loong (17)
By#the#end#of#the#lesson,#students#should#be#able#to:1)impart!information!through!a!radio!advertisement!2)make!a!radio!advertisement!sound!adventurous!through!appropriate!tone,!accentuation,!pace!and!enunciation3)create!a!radio!advertisement!given!a!framework!and!get!audience!to!feel!excited!about!going!on!an!“adventure”!
at!a!local!tourist!spotDescription#of#the#3P#lesson#for#Teaching#Oral#Communication
PRESENTATION#(15#mins)Noticing‣Teacher!to!present!Audio!Clip!1!(transcript!in!Appendix!A),!students!to!take!note!of!who!the!advertisement!is!for,!what!it!is!about,!and!why!and!how!the!advertisement!captured!their!aAention!and!other!salient!aspects‣Teacher!plays!audio!clip!again,!students!to!go!through!the!TAPE!(tone,!accentuation,!pace!and!enunciation)!and!how!each!aspect!helped!to!create!an!exciting,!adventurous!feel!and!persuades!the!listener!to!visit!the!museum!(Notes!found!in!Appendix!B)
Explicit0Teaching‣Teacher!explains!that!radio!advertisements!are!meant!to!inform!and!persuade!audience!about!their!products,!service!or!location‣Teacher!explains!that!radio!advertisements!cannot!be!too!long,!advertisers!are!usually!given!15,!30!or!60Kseconds!“spots”!and!also!because!listeners!cannot!absorb!too!much!information!when!listening!to!long!commercials
PRACTICE#(30#mins)Controlled0Practice,0Voice‣Teacher!to!get!students!to!imagine!that!they!are!recording!a!new!radio!advertisement!for!Greenwich!Museum!(the!museum!advertised!in!the!Audio!Clip!1)‣Teacher!to!distribute!scripts!(Appendix!C)!to!students!and!get!students!to!think!about!the!TAPE!required!to!make!the!advertisement!sound!adventurous!and!persuasive‣Students!to!be!put!in!groups!of!5!for!the!practice!(if!there!are!missing!students,!students!can!take!on!dual!roles)‣Teacher!to!brief!students!on!appraisal!sheet!(Appendix!D)!and!allow!students!to!clarify!doubts‣Students!take!turns!to!present!in!their!groups!and!their!classmates!use!the!peer!appraisal!sheet!to!critique!performances!(appraisal!rotation!in!Appendix!E)‣Teacher!plays!audio!clip!of!the!actual!advertisement!with!the!same!script!(Audio!Clip!2)!
PRODUCE#(45#mins)Radio0Script‣Teacher!to!allocate!different!local!tourist!spots,!such!as!the!zoo!or!night!safari!to!each!group‣Teacher!distributes!radio!script!worksheet!(Appendix!F)!to!each!group!and!tasks!them!to!create!a!radio!advertisement!for!the!locations!they!were!allocated!‣Students!are!to!inform!listeners!of!their!allocated!spots!and!get!them!excited!about!going!on!an!adventure!there‣Students!are!given!30!minutes!to!research!using!the!world!wide!web,!write!the!script!and!rehearse‣Students!take!turns!in!their!groups!to!present!their!radio!scripts!and!their!classmates!use!the!peer!appraisal!sheet!(Appendix!G)!to!critique!performances!(appraisal!rotation!in!Appendix!H)(Teacher!to!record!performances)
Reflection‣Teacher!to!upload!audio!clips!onto!class!blog!or!site.‣Students!to!post!comments!on!the!class!blog!or!site!regarding!what!they!liked!about!the!audio!clips!and!what!can!be!improved!when!they!are!home
Primary!5,!Class!Size:!30!or!40,!Venue:!Computer!Laboratory
Length: 30 seconds
Sound Effects (SFX): futuristic music playing in the background.
Male Voice Over (MVO): Just when they thought it was safe to have a quiet day out in Greenwich the Jones's suddenly found themselves plunging into the vast unknown.MVO is futuristic sounding
SFX: Noise of splashing water and then back to music again.
MVO: There in the blackness they stood on the deck of the fateful Titanic; came face to face with infamous Vikings.
SFX: Noise of shouting men and then back to music again.
MVO: Ventured into the arctic wilderness; explored the spice islands of the East...
SFX: Music stops. MVO becomes normal.
MVO: And then found the rather nice little gift shop.
SFX: Futuristic music continues.
MVO: Dive into the new National Maritime Museum, Greenwich and you'll discover more than you could ever imagine. Just twenty minutes from Charing Cross and kids go free.
Audio Clip 1 Transcript
WHO
Advertisement is targeted at parents (free entry for their children) and young kids looking for an adventure.
WHAT
Advertisement is advertising the Greenwich National Maritime Museum.
WHY & HOW
Advertisement sounds like an epic adventure (due to the male voiceover’s dramatic tone) .Choice of script (instead of listing attractions, makes you feel like you can live in the museum’s world).Appropriate sound effects.Vocabulary (plunging into the vast unknown, blackness, fateful Titanic, infamous Vikings artic wilderness).Contrast (drastic change in tone as male voiceover reads, “and then found the rather nice little gift shop...”Hook/Offer (just twenty minutes from Charing Cross, kids go free)
TAPE
Tone ! ! - dramatic (sense of adventure, excitement)! ! - drastic change (when transiting into imparting information)
Accentuation ! - plunging into the vast unknown! ! - the fateful Titanic! ! - infamous Vikings ! ! - arctic wilderness ! ! - explored the spice islands of the East ! ! (slight increase in pace, sounds breathless from excitement towards the end)! ! - kids go free
Pace! ! - slow to fast(to build up excitement)
Enunciaiton! - clear and fluent! !
Audio Clip 1 Notes
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by Greenwich National Maritime Museum to record a radio advertisement for their Museum. The script is below. Use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at the Museum.
Speaker 1: At the National Maritime Museum I steered a Viking shipSpeaker 2: And we saw Nelson's uniform with the bullet hole in itSpeaker 3: We stood in East and West at the same timeSpeaker 4: And there's a giant telescope that sees double starsSpeaker 5: They've got Captain Scott's chocolate - it's a hundred years oldAny Speaker: And I sank a warship with a cannonSpeaker 1: Explore oceans, time and space. Speaker 2: All in one day! Speaker 3: At the National Maritime Museum and the Royal Observatory Greenwich. Speaker 4: Just 20 minutes from central London. Speaker 5: And free for kids and seniors.Any Speaker: And you should see what sailors used to eat and drinkChorus: Uuurgghh!
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
Which group are you appraising? Group ___
Did the group’s tone make the advertisement sound adventurous and exciting?
Were there any parts they could improve on?
Did the group accentuate any word or words?
Did the accentuations help you register information from the advertisements better?
Did the group go too fast or too slow?Did the group go quicker or slow down appropriately?
Did the group enunciate their words clearly and fluently?
Tone
Accentuation
Pace
Enunciation
Other Comments
NIERADIO
Presenting Group Appraising Group
Group 1 Group 2
Group 2 Group 3
Group 3 Group 4
Group 4 Group 5
Group 5 Group 6
Group 6 Group 7
Group 7 Group 8
Group 8 Group 1
Notes*
Allow the appraising group to be the main critics (each member of the appraising group has to provide their appraisal), before allowing the rest of the class to volunteer their opinions.
Peer appraisal is to allow students to be more aware of what helps improve the oral delivery of the radio advertisement. When they attempt the radio advertisement themselves, they can utilize what they had mentioned in their peer appraisals on their own performances. After being appraised, students can watch out for their shortcomings and strengths in other groups’ performances and solidify their understanding of what is required for a good oral delivery of the radio advertisement.
Presentation and Appraisal Rotation for Reading of Radio Commercial (Appendix B)
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by the Singapore Zoo to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at the Singapore Zoo.
ZOO
What is exciting and adventurous about the
Singapore Zoo?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by the Singapore Night Safari to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at the Singapore Night Safari.
Night Safari
What is exciting and adventurous
about the Night Safari?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by the Singapore Bird Park to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at the Singapore Bird Park.
Bird Park
What is exciting and adventurous
about the Bird Park?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by Resorts World Singapore to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at Resorts World Singapore.
Resorts World
What is exciting and adventurous
about Resorts World?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by Universal Studios Singapore to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at Universal Studios Singapore.
Universal Studios
What is exciting and adventurous
about Universal Studios?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by the Singapore Science Centre to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at the Singapore Science Centre.
Science Centre
What is exciting and adventurous about the
Science Centre?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by Pulau Ubin to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at Pulau Ubin.
Pulau Ubin
What is exciting and adventurous about Pulau
Ubin?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
You’ve been hired by Bukit Timah Nature Reserve to record a radio advertisement for them. Create a radio script and use appropriate TAPE (tone, accentuatuion, pace and enunciation) to get listeners excited about embarking on an adventure at Bukit Timah.
Bukit Timah
What is exciting and adventurous about Bukit
Timah?
What information is needed to be
imparted to the listener?
Are there any offers or hooks
for the listener?
End with a catchphrase or tell the listener
what to do.
NIERADIO
Name:_________________________
Class:_________________________
Date:_______________________
Which group are you appraising? Group ___
Did the script make the local tourist spot sound like an exciting place for adventure?
Was there any information lacking from the radio advertisement?
Did the radio advertisement provide a good catchphrase or an offer that was hard to resist?
How did the group fare in their oral delivery of the radio advertisement in terms of their tone, accentuation,
pace and enunciation?
Adventure
Information
Hook
TAPE
Other Comments
NIERADIO
Presenting Group Appraising Group
Group 8 Group 7
Group 7 Group 6
Group 6 Group 5
Group 5 Group 4
Group 4 Group 3
Group 3 Group 2
Group 2 Group 1
Group 1 Group 8
Notes*
Note that this rotation is different from the one in Appendix D. This is to allow different interactions between the students.
Presentation and Appraisal Rotation for Presentation of Radio Commercial (Appendix E)