Teaching media business in a time of uncertainty Marcus Messner, Ph.D. Virginia Commonwealth University
Teaching media business in a time of uncertainty
Feb 25, 2016
Teaching media business in a time of uncertainty. Marcus Messner, Ph.D. Virginia Commonwealth University. Business of Media Class. Multimedia Journalism Master’s Program Online class with 15 journalism students 10 weeks in spring semester (2009 + 2010) - PowerPoint PPT Presentation
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Teaching media business in a time of uncertainty
Marcus Messner, Ph.D.Virginia Commonwealth University
Business of Media Class
Multimedia Journalism Master’s Program
Online class with 15 journalism students
10 weeks in spring semester (2009 + 2010)
How do you teach business of media to journalists?
Topics covered Media Market Models Media Deregulation Media Conglomerates Media Profitability and Challenges New Media Markets
Assignments Online discussions Interviews with media managers Business model development Research paper on media company
strategy
Interviews with Managers
Discussions of Strategies
Developing new business models
Student Business Projects
Where to go from here? Young journalists start thinking about
the business of their profession Multimedia and social media strategy
development
Involving real clients for model development in future semesters
Questions?
Marcus Messner, Ph.D.Virginia Commonwealth University
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