Teaching Guide To Define • 10:05 10 min Define - Intro 10:15 15 min Define - cluster/arrange observations 10:30 10 min POV - Intro 10:40 15 min POV - Develop 10:55 5 min Pre-brunch Stoke 11:00 d. Brunch Try very hard to start on time • Remind the students that they have just completed 1 of 5 modules that we experience today. • The next module is define. Show empathy that this is hard because they have first to share a maximum and than focus. This will imply to let got of interesting and valuable ideas. • The main points to hit here: – Share and saturate with volume – Explain in detail slide 10 and 11 so the groups have a clear idea of the task 1
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Teaching Guide To Define 10:05 10 min Define - Intro 10:15 15 min Define - cluster/arrange observations 10:30 10 min POV - Intro 10:40 15 min POV - Develop.
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Teaching Guide To Define
• 10:05 10 min Define - Intro10:15 15 min Define - cluster/arrange observations10:30 10 min POV - Intro10:40 15 min POV - Develop10:55 5 min Pre-brunch Stoke11:00 d. Brunch
Try very hard to start on time
• Remind the students that they have just completed 1 of 5 modules that we experience today.
• The next module is define. Show empathy that this is hard because they have first to share a maximum and than focus. This will imply to let got of interesting and valuable ideas.
• The main points to hit here:– Share and saturate with volume
– Explain in detail slide 10 and 11 so the groups have a clear idea of the task
1
reframe
point of view
understand the experience
identify user, reveal the needs, articulate insights
< what we see & hear what we feel the user is feeling >
understand the experience 5 min share stories, highlighting key phrases and emotions
identify user, reveal the needs, articulate insights 10 min empathy maps
part 1: saturate timing
Teaching Guide To synthesize
• 10:05 10 min Define - Intro10:15 15 min Define - cluster/arrange observations10:30 10 min POV - Intro10:40 15 min POV - Develop10:55 5 min Pre-brunch Stoke11:00 d. Brunch
Try very hard to start on time
• Congratulate the students for mapping al their findings
• The next module is to Synthesize. Assure them that this is a hard but defining moment for their team. This will imply to let got of interesting and valuable ideas.
• The main points to hit here:– This is now about reframing the problem in a new POV
– A POV is a unique, concise reframing of the problem that is grounded in user needs & insights
– USER - has empathetic language about the user (think specific)
– NEED - identifies a need that is deep & emotional (think verb)
conquistador explorer......seeks to discover the spices in the Stanford secret sauce,& take home the ultimate recipe for innovation.
short
specific
sexy
point of view: tips
understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of viewidentify & synthesize + mad lib iterations
part 2: synthesis methods
synthesize: how?
identify patterns
isolate outliers
create composites
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
point of view example
Young bus traveler......needs to catch some sleep at the the bus terminal becausehis bus leaves early morning and he’s trying to save money by not staying in a hotel.
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
5 min personal time: identify & synthesizegenerate users, needs, insights on separate post-its
10 min group time: mad lib iterationsshare, select & synthesize into a point of view