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Removing learning barriers for incorporating XML automation into graphic design presented by: Catherine Palmer, EMDTMS [email protected]
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Page 1: Teaching Code To Creatives

Removing learning barriers for incorporating XML automation into graphic design

presented by: Catherine Palmer, [email protected]

Page 2: Teaching Code To Creatives

Improve Design Training automation of layout production tasks

Display Code Visually to be more engaging and memorable

Effective Presentation strategies for teaching visual learners

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 3: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 4: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 5: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 6: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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?What if it was easier

for visual creative designers to learn and use technology

in graphic design software applications

?

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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Are there better ways for certain types of people(visual creative designers)

to learn certain types of information(coding in graphics software applications)

that are text based, (XML, Scripting)

than reading printed materials? (in book format)

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 9: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 10: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

<p style="font-family: verdana, sans-serif;font-size: xx-large; text-align:center; margin: 12ex 1em;">&lt;human<span style="color:red;">readable</span>/&gt;</p>

<humanreadable/>

Page 11: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 12: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Fun and interesting are less criticalthan relevant and applicable to their work

Page 15: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

credit: http://www.headfirstlabs.com/readme.php

Page 16: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

motivated to learn and apply technology to express their ideas

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October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

aim training strategies to their skills and strengths

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allows visual learners to see “The Big Picture”

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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gets learners involved with entire issues or problems

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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enables understanding within the context of a whole task

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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a guided task-centered approach

in a visual rather than textual format

using realistic contextual examples

for teaching text-based code to visual learners

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 22: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

a survey asking graphic designers about using automation and learning code

Page 23: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

establish a baseline of how designers understand and use automation

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determine if graphic designers are…

AWARE AWARE of the automation features

know how to APPLY APPLY the features

understand the BENEFITS BENEFITS of the features

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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within design schools

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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within professional design organizations

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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within professional design organizations

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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within professional design organizations

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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No school would allow the survey with their design students

No design group would allow the survey with their members

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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design-related academic programs: technical topic was not appropriatenot appropriate for their creative departments

graphics industry organizations: too technicaltoo technical for their constituents to be interested in or involved with

individuals: even a survey is too hardtoo hardOctober 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 31: Teaching Code To Creatives

October 20, 2011Teaching Code to Creatives - Removing learning barriers for

incorporating XML automation into graphic design

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unexpected refusals by schools and groups to participate in the survey

rather than gathering survey results as intended, Cycle 1 became about requesting to distribute the survey

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

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identify the obstacles that designers have toward wanting to learn these technologies

focus was adjusted toward the strong opinions and negative emotions

new target to understand attitudes and reasons for this resistance

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 34: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 35: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

identify self and work on a range from creative to technical

describe feelings toward using technology in creative work

explain favorite methods for learning technology

Page 36: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

determined that graphic designers are…

UNAWARE UNAWARE of the automation features

aware of the features, but thought they were TOO DIFFICULT TOO DIFFICULT to learn

aware of the features, but thought they were NOT APPLICABLE NOT APPLICABLE or relevant

Page 37: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 38: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Often or Always 94% Character Styles 95% Paragraph Styles

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Always!

Essential.

Styles are AMAZING, super quick and easy.

Fantastic, essential to the InDesign experience.

They are easy to use, I love them :)

Can't live without them.

Of course. I LIVE for styles!

I need godlike powers (of styles) to get my work done.

Styles make it so much easier.

Love this feature.

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 40: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

: )

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October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Rarely or Never 70% XML/Tags 59% Scripts

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um, too hard to figure out.

I am not familiar with them and what their advantages/benefits are.

Just learned about these, not sure when to use them.

don't know enough about them

Don’t know about this one, but you can bet I will look it up soon.

what is that? / Que est que c'est? / was is das? / que que e? / no idea

I don't currently use automation because I haven't learned how to do it.

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Page 43: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

: (

Page 44: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

use of Type Syles vs. use of Automation

Rarely or Never 70% XML/Tags 59% Scripts

Often or Always 94% Char Styles 95% Para Styles

Page 45: Teaching Code To Creatives

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

Introduction of Tech Learning topics:17% of users drop out

Introduction of Automation topics:17% of users drop out

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Visual examplesGoal-based trainingRealistic relevant projects

Individualized training content Hands-on experience

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

effective methods for teaching technology to visual learners

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Understand the mindset

Identify the obstacles

Address or remove barriers

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

effective methods for teaching technology to visual learners

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Empower the users to more easily learn these technologies

Leverage these powerful features to their professional advantage

Increase their opportunities for creative work.

October 20, 2011 Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design

effective methods for teaching technology to visual learners

Page 49: Teaching Code To Creatives

Removing learning barriers for incorporating XML automation into graphic design

presented by: Catherine Palmer, [email protected]