“Teaching Business Journalism - Finding Your Audience" by Randy Smith

P R E S E N T E D J A N U A R Y 2 0 1 6

A R I Z O N A S T A T E U N I V E R S I T Y

Finding Your Audience

Build it and they will come

Survey the landscape

Where do students get published?

Strategic Communication

Pizza

Talk to different student groups

Faculty leader for student group

Reach out to the b-school

Talk to classes

Social Media

Tell Great Stories

Business Journalism in Algiers

Mandela Moments

SKYPE GREAT PEOPLE

Nominate Students

Celebrate students

Special events

Business Journalism Club

Recruiters

One hour classes

Field Trips

Summer Jobs

Getting the job

Lauren Langille Wins the Race

Francesco Marconi

Student Success

Put together a plan

Have fun!

Some Points that I’ve learned

Ask students for their side of a problem.

Give them some choice in assignments.

Provide quick feedback.

Set expectations on first day. Be clear.

Be sympathetic but stand your ground.

Always be enthusiastic.

Ask students to introduce themselves to you in writing.

Memorize their names on the first day

Create structure but be flexible.

Take time to reflect.