Tea

Demogics:

•Demographic Gender Age

•PsychographicLifestyle

• Geographic

Health Conscious People

Young Urban Professionals

Working Couples

Families

People passionate about taste, flavor, aroma and health

•.

We position ourselves as a product that epitomizes

“Discover Tea as Intended By Nature”.  

•.

• Strategy

•Ansoff Matrix

ProductFeatures

Price

Place

Promotion

Profit & Loss Account

Yr 1

Sales Rs.49690800

Cost of purchasing Rs.25200000

Gross profit Rs.24490800

Depreciation Rs.350000

Rent Rs.6000000

Salaries Rs.3600000

Transport charges Rs.1353600

Power and fuel Rs.700000

Packaging material Rs.676800

Marketing expenses Rs.49690800

Miscellaneous expenses Rs.500000

Net profit Rs.-38380400

Break-Even AnalysisSales Rs.49690800

Variable Cost Rs.27930400

Contribution Rs.21760400

Contribution per unit Rs.321.51891

Fixed Cost Rs.60140800

BE units 187052.14 units

BE sales Rs.130936497

BE period 2.6350249 years