Tea With Brittany Lea VRMA Eastern Conference Recap 2016

Welcome to Tea with

Brittany Lea

Presented By:

VRM team at VRMA

Who is VRMAMission Statement:

Through meaningful education, powerful promotion and a unified

voice we help unlock the possibilities and potential of our diverse, global membership of

vacation rental professionals so they can skillfully strengthen their

businesses; elevating the industry and ensuring superior guest and

homeowner experiences.

Who is VRMA• Founded in 1985

• Around 800 members

• 4 education events per year (Eastern, Western, Annual, European Seminars)

• New Management company Smith Bucklin focused on governmental advocacy for the rental industry.

What VRMA does for you:

• Education

• Networking with peers

• Networking with Vendors

• Government Advocacy

• Staff Training

MX & Housekeeping Responsibilities and How They Work Together

• Taking pictures of the beds, bathrooms, etc. to show new housekeepers how you expect the property to look

• Better communication between the two departments

• Send pictures to the vendor to help with the resolving the maintenance issue

Key takeaways from the presenter…

Attaching Pictures to Work Orders…

Emailing a Vendor from Work Orders…

Vacation Rental Advocacy: The Latest from the Front Lines

There is a blog from Matthew Curtis dated 10/06/2015 on the VRMA website that provides

more information on the Short-Term Rental Regulations.

http://bit.ly/ShortTermRentalRegulationsVRMA

Reducing dependency on 3rd Party Booking Sites:

✦ Your marketing and the customer experience has to be memorable.

✦ Social Media posting

✦ SEO, blogging #1 way to create fresh content.

✦ Create your own leads with email signup forms.

✦ Email Marketing

Email Marketing Industry Statistics:

2 emails per month

20.71% Open Rate

2.31 CTR% (CTR = total clicks/total sent)

With past guest database strive for:

30-35% Open Rate

4-5% CTR

Retooling for Survival IIPresented by George Volsky, Industry Consultant;

Scott Leggat, Vice President, Vacation Rentals, Seaside Realty, NC

• Updates Growth Statistics• Differences in business models• 3rd party distribution• Creating alliances with strategic partners• Creating Content for marketing

Rate and Season Changes Session• Big changes in rates in our industry.

• Used to be that there were 3-4 seasons. Spring, Summer, Fall & Winter.

• Then added shoulder season and off season.

• MyRateManager & Beyond Pricing assist in managing rates, with comparative analysis of different properties.

• Fairly difficult to do with individual properties

• Dynamic pricing in the VRM software can give you occupancy pricing, either to raise pricing, or lower pricing.

Questions

Use The Ask Question Feature

in GoToWebinar

Register Now For…

2016 National Conference October 16-19, Chandler, Arizona

Register Now: http://bit.ly/VRMAannual2016

With Special Guest:

“Powerful Tools Coming This Year to Help Skyrocket Productivity”

Michael Hillof VRM

Join Me Next Month For…

http://bit.ly/TWBLproductivity