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Tea, Mobilize Enabling Platform October, 2010
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Page 1: Tea  Overview As  Platform  Oct2010

Tea, Mobilize Enabling Platform

October, 2010

Page 2: Tea  Overview As  Platform  Oct2010

P2

Tea, Prepared Mobilize Enabling Platform Mindware’s Mobility Platform is targeting Unified Communication beyond time, space, devices and networks. Seamless communications, Clouds connectivity and Unified accessibility are our key agenda for mobile era. Messaging Protocol

Device’s OS Network Interface

EmailPOP3IMAP

MS ExchangeLotus Notes

Instant Messenger

Yahoo IMMSN

Google TalksFacebook Messenger

SkypeNateON

SNSFacebook

TwitterFriendster

Blog/RSSGoogle Blog

WordpressRSS/ATOM

SmartphoneSymbianAndroid

iOSWindow Mobile

BlackBerrybada

Maemo

Feature PhoneMIDP/CLDC

BrewWIPI Desktop

WindowXP/Vista/7MacOSXWebOS

Linux

Cellular/WirelessGSM

CDMA3GPP/HSPAWIMAX/LTE

WiFi

Integration Frame

SIP (for IMS)TCP/IP

SOAP/RESTJMS/JDBC

Push NotificationApple Push Noti. Svc.

C2DM for AndroidBlackBerry Push Service

Seamless Communications

Clouds Connectivity

Unified Accessibility

* C2DM(Cloud to Device Managing)

Page 3: Tea  Overview As  Platform  Oct2010

P3

Architecture of Tea as a PlatformPlatform Tea was developed for every kind of mobile device, network and messaging protocol. Moreover just one time application development is covering entire OS.

Page 4: Tea  Overview As  Platform  Oct2010

P4

Organization Manage Tool

Mobile Business Application

Education

Interactive communication/information transmission tool with elements of party and religious body

Push Notification/question/vote/fund-raising of various schedules/events/education-announcement information

Improvement of union/mutual understanding in organization

Party, religious church & organization management tool

Finance Transaction & Mobile Bill

Mobile Tax Invoice

Unified Messaging Service

Company Business Application

School messaging/content

Unified Messaging

E-Tax Invoice

Finance Transaction & Mobile Bill

Unified Messaging including unified messaging platforms of mobile carrier for integrity messaging service

Unified messaging service such as SNS/IM/SMS/MMS/PIMS under 2G/3G/4G and WiFi network environments

Unification/simplification/high integration of messaging service channels

Additional company service based on wired/wireless convergence

Issue/approval/transmission (NTS) and notification of mobile-based E-tax invoice

Transaction transparency/keeping tax sources and tax revenues & supporting of task automation

Real-time report/guidance service for all finance/dealings on credit

Bill service and report of utility such as electric/gas/communication & Infra service

Improvement of service satisfaction & reasonable consumption/analysis and recommendation of consumption-use pattern

Provide every kind of consumers handset whatever they have

Interactive communication tool linking school to student/teacher/parents of students

Unification of introduction and management based on provisional office of education

Auxiliary and new interactive tool for paper teaching tools by way of Tablet/Pad

Improvement of education effect/achievement through utilization of education content and communication expansion

Utilization of automation tool for interoperating with groupware, BI, ECM, EIS and ERP

Support security policy for devices/data

E-mail/approval/resource reservation/common folder/address book/schedule/micro-community…

Improvement of task and collaboration productivity/quality

Tea Core/SDK/IDE

1

2

3

7

6

5

Mobile Ticket & Reservation

4

Business Domain & Case Study Summary

Professional Partners

Vertical Solutions

New channel related to web/telephone/field sales

Various fields such as theater/museum/stadium/concert/lodging

Enhancement of union/improvement of service satisfaction through push immediately after advance purchase

Progressing construction project & driven vertical solution with our partners.

Page 5: Tea  Overview As  Platform  Oct2010

P5

Unified Messaging - OverviewTea platform-based unified messaging allows all data communications in mobile devices to be performed in one

application. Accordingly, users experience optimal unified messaging.

Business Challenge

Too fast change

• Smart phone OS such as Symbian, Window Mobile are replaced with BlackBerry, iPhone and Android

• It is necessary to install and manage at least 3-5 kind of applications for data communication in various smart phones

• Much time and confusion are required when users are familiar to and utilize new applications

Our approach & Solutions

Approach

• Unification of protocol and open API of various SNSs such as SMS, MMS, Instant Messenger, Facebook or Twitter, which are representative messaging tools

• Construction of smart phone OS such as Symbian, BlackBerry, iOS, Android or Window Mobile and UM Service for feature phones such as MIDP/Brew

• Support access to all wireless networks such as WiFi as well as GPRS, HSPA, LTE, WIMAX

Reference / Partners

Reference

• 4G Wimax Carrier in Korea• 3G HSPA Carrier in Korea

Experience Change

• Mobile messaging such as SMS/MMS is expanded to instant messenger and mobile supporting SNS service

• Legacy key massaging service players such as email, IM, Blog, SNS industry are maintained or expanded. It must be interface & connect for convenience

Business Model

• Platform Delivery

• Integration with legacy messaging service

• Service Providing with Revenue Share

Partners

• UI/GUI service partners

Target Industry : Mobile Tele Carrier, Portal Service Operator, Messaging Service Provider, Device Manufacturer

Solution

• Unified Messaging Solution for 4G carrier• Unified SNS service for 3G carrier

Page 6: Tea  Overview As  Platform  Oct2010

P6

Unified Messaging – Key feature

Solution & Implementation exampleSolution & Implementation example Function & Spec.Function & Spec.

Email

• POP3 / IMAP

• MS Exchange/Lotus Notes

Instant Messenger

• Direct chat between Subscriber

• MSN, Google Talks, Yahoo, IM, AIM,

Jabber, NateOn, Facebook

Social Network Service

• Facebook, Twitter

• Me2Day(Korea)

Blog/RSS

• Google Blog/Friendster blog

• RSS 1.0/RSS 2.0/ATOM

Instant Micro Community

• Email account share service

• Organization internal service

Support various smart phone OS and feature phone such as MIDP/CLDC and Brew

Email/IM/SNS/Blog/RSS/Instant Micro Community

Page 7: Tea  Overview As  Platform  Oct2010

P7

Unified Messaging – Platform architectureSolution & Implementation exampleSolution & Implementation example

Desktop

Web

MobileRem

ote Service Server

User/Device

Security

Notification

Advertisement

Transcoder

Monitoring

File System

DBMS

Tea Core service

REST/HTTP

External Service

Email/Messaging protocol

Various IM Channel

Blog/RSS & Content Syndication

Facebook, Twitter and SNS

Mindware’s Tea Server FarmSubscriber

Tea Termin

al Service

Script ControlEngine

Data Handler

TCP/IP/SOAP SIP/NM7

Carrier or Operator Legacy

Other VASContents

Application

Legacy Messaging Channel

SMS/MMS Instant Messenger

Transceiver (Content & Messaging Gathering/Syndication Server)

Interactive M

essagin

gServer

Public TCP/IP or Dedicate VPN/Leased line

Each service O

pen

API &

Industry Stan

dard

Page 8: Tea  Overview As  Platform  Oct2010

P8

Electric Tax Invoice (include m-tax)Productivity has been significantly improved by on-line issue/collation/approval/storage of tax bill in transactions among companies, and additional services are being provided under mobile environments

Business Challenge

Economic

• Loss and breakage of bill are possible

• Separate labor is required for management,

reception, transmission, total of bills (In

South Korea, about 3.5USD per one bill)

• When comparing a company not using

electronic/mobile tax bill with a company

using the same, cost is reduced by about

95% and task speed is high by 90% or more

(In South Korea, 2002)

Our approach & Solutions

Approach

• Electric notification of issue, reception, collation, approval through Web and reception processes of tax-related public organizations

• Realization of reception/notification in mobile devices in consideration of small independent contractors and use environments where access to Web is not available

• Realization of automatic generation, reception from ERP

• Service Coverage all kind of phones

Reference / Partners

Reference

• Biggest electric invoice service mobilize enabling project in Korea (2010)

Transparency & Efficiency

• It is necessary to protect tax revenues by

increasing transparency of transactions

among companies

• Unnecessary expenses occurs in post/delivery

by a person/storage

• Audit of third pat or quick and accurate

detection and management of tax-related

government organization are impossible

Business Model

• Monthly fixed charge

• Charge for over issues

• Platform Delivery

• Charge per each issue

Partners

• System Design and Architecture company for e-bill

• SAP/Oracle ERP/Post-ERP consulting company

Target Industry : Common Carriers

Solution

• Electric Bill/Tax transaction solution• Mobile Tax Invoice solution• Electric Bill/Tax Issue/Declaration for Nationwide or Local Government

Page 9: Tea  Overview As  Platform  Oct2010

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Electric Tax Invoice (include m-tax)

Solution & Implementation exampleSolution & Implementation example Function & Spec.Function & Spec.

E-tax bill Draw up/Publishing

E-tax Management

NTS(National Tax Service)

Transmission

Account Management

Delivery and confirmation direct

notify

Authentication Management

Advertisement

Provide environments the same as those of existing Web service based on Tea platform.

Task configuration is possible according to field conditions.

Page 10: Tea  Overview As  Platform  Oct2010

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Electric Tax Invoice (include m-tax)Solution & Implementation exampleSolution & Implementation example

E-Tax Bill carrier

E-Tax

E-tax bill Draw up/PublishingE-tax Management NTS TransmissionAccount ManagementNotificationAuthentication Management

The National Tax Service

Company

Person/SMB

Company

Company

Person/SMB

Person/SMB

E-tax bill Draw up/PublishingE-tax Management NTS TransmissionAccount ManagementNotificationAuthentication Management

A final return

Page 11: Tea  Overview As  Platform  Oct2010

P11

M-Bill / Transaction NotificationProvide remittance/money order in banks, prevention of financial accidents through real-time notification of all financial transactions such as various transactions using credit cards, and favorable effects for credit economic activities. Provide financial activity-related comprehensive notifications such as monthly use particulars/bills

Business Challenge

Properly Information

• Notification of transaction is considered as

duty of a businessman

• Necessity for unified notification

management and request, and payment

management are increased

• Various additional services are possible

through analysis of use pattern of

accumulated data

Our approach & Solutions Reference / Partners

Reference

• Not fixed delivery schedule yet• Negotiate with Vietnam’s utility corps

More information & credibility

• Various financial accidents occurs as various credit transactions including transfer among banks are increased this is an obstacle of expansion of credit economy

• SMS notification of all financial transactions is dependent of policy of a financial agency

• Much time, costs are required for settlement and bill of financial and credit transaction (In South Korea, 0.3 USD per one time)

• Monthly notification can be checked when SMS and MMS are mainly used

Business Model

• Platform Delivery

• Integration with legacy finance management system

• Service Providing with Revenue Share

Partners

• EMS solution provider• Integrity Message Delivery Center Provider

• BI solution provider

Target Industry : Mobile Tele Carrier, Financial or Credit Card Company, Open Market, Shopping Mall,

Approach• Notification service for all financial

transactions by costs lower than that of existing SMS/MMS

• Combination with automation function of collation of detailed information during notification and loss-transaction stop request

• Support notification and alarm of payment time limit

• System design for guidance, collation, subscription induction for various financial-related products/services

• Recommend reasonable consumption, management, analysis

Solution

• Express Mail Service with Mobile notification

• Integrity Messaging Delivery Solution (Printed/Email/Mobile)

• Business Intelligence for analytics

Page 12: Tea  Overview As  Platform  Oct2010

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Notify message for Finance TransactionSolution & Implementation exampleSolution & Implementation example

Finance Notification

1-a. Transaction approval

BankCredit Card

Finance Institute

Transaction Report with detail contents, relate type of transaction, marketing message and personalize advertisement

Finance(local/cyber) Branches

Open Market / On-line shop

Off-line

VAN / PG

VAN / PG

Non Tea User

Tea User

Customer

Customer

Tea User

ShoppingPayment

Finance Service (Bank, Insurance,………….Service)

Service Transaction

1-b-2. Transaction approval

4-a. Transaction sending

4-b-1. Transaction sending

2. Transaction approval

3. Transaction receive

1-b-1. Transaction approval

4-b-2 Transaction approval

Tea ServerFarm

Simple awareness & transaction confirmation

Carrier’s SMSC

Where to buy

Page 13: Tea  Overview As  Platform  Oct2010

P13

Bill & Invoice deliverySolution & Implementation exampleSolution & Implementation example

Finance Institute Require high budget/Lower reach & open ratio/inflexible Composition

Other Organization

E-mail Subscriber

Tea Subscriber

Off-line Customer

Utility Company

Telco & Media

Offline paper

E-mail

Mobile Message

Medium level reach factor between printed with mobile bill

Report with detail contents, Very high reach to consumer, context marketing message and personalize advertisement

Printing / envelope

Tea Server Farm

EMS

Issue the Bill/Invoice Deployment Delivery to Customer

Page 14: Tea  Overview As  Platform  Oct2010

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TicketingWe provide environments interoperating with an existing reservation and ticketing system through Tea platform and simultaneously an additional service capable of utilizing customized product and marketing strategy.

Business Challenge

• It is more convenient than other sales/use

channels except for issues related to security

in settlement

• When combining with GPS function,

messaging, community function of smart

phones, new conceptual marketing/customer

service can be attempted

Our approach & Solutions Reference / Partners

Reference

• Auction Ticket, Lodge Reservation, PMC, Korea National Museum, National Folk Culture Museum

Still inconvenience• Using mobile reservation and ticketing/

E-ticket exist, but cases reflecting mobile characteristics have not been popularized

• Negligent to manage and support purchasers and customers having an intention to purchase after reservation and ticketing

• There are no support tools for continuously guiding related information and products after purchasing performance and viewing services, immediately after using them

Business Model

• Platform Delivery

• Integration with legacy Tax service

• Service Providing with Revenue Share

Partners

• Biggest online ticket & reservation service corps in Korea

Target Industry : Portal Service Operator, Ticketing Operator

Approach

• An existing reservation/ticketing service is provided through Mobile while focusing on advantages.

• Enhancement of indirect marketing and combination force through support for community activity among purchasers of Push Notification

• DB construction of particulars, evaluation and Feedback and continuous utilization thereof

• Support of generation and management of viewing, use, use postscript and continuous information, community channel

Solution• Online ticket & reservation solution• Mobile ticketing & coupon management

solution• Issue the ticket, coupon by barcode

recognition & terminal

Loosing the opportunities

Page 15: Tea  Overview As  Platform  Oct2010

P15

Ticketing

Function & Spec.Function & Spec.

Integration with Legacy online

Ticketing System

Personalize Page

- Ticket/Reservation confirm &

ticket printing

- Coupon & Exchange ticket

managing

- Transaction/Deal history

Performance/Event search

- Utilize GPS/Advertisement feature

Lodge/Event Entrance ticket

- Utilize GPS/Advertisement feature

Review and comment for each

event

Community bulletin board

generation for common buyers

Solution & Implementation exampleSolution & Implementation example

Tea Platform provides environments easily interoperating with a reservation system.

Tea Platform provides a powerful notification function using Push and the like and communication with customers.

Page 16: Tea  Overview As  Platform  Oct2010

P16

TicketingSolution & Implementation exampleSolution & Implementation example

Ticketing(sales/presales) carrier

Cinema, theater , Museum, accommodation, …

Ticketing Data Sync

Ticketing(sale/presale)CRM / MemberEvent / couponDataware House

Schedule / informationpresale

Schedule / informationPresale Online TicketingReviewMembership

Schedule / informationPresale Online TicketingReviewMembership

Ticketing

Customer Using Mobile Customer Using Phone(ARS)

Customer Using Web

Customer Visiting Field

Page 17: Tea  Overview As  Platform  Oct2010

P17

Connected school & academyTea platform provides solutions capable of improving educational effects and achievement through utilization of educational contents and extensive communication

Business Challenge Our approach & Solutions

Approach

• Provide communication having no limitation in terminals and communication service providers and information transmission/reception environments

• Provide interactive communication tools among educational subjects

• Provide tools capable of unifying and managing management, use, analysis and schedule of educational contents

Reference / Partners

Reference

• Progressing tablet & smartphone education platform for home-visit studying corporation

• Planning with Local Education Bureau of Medium size city in Korea

Change the field environment

• Change of tools for accessing to learning contents from paper to PC/Tablet/Pad

• All interested parties including school, academy, teacher, student, parents of students are familiar to various messaging channels

• Costs are continuously required for production, distribution, management of printed matters or verbal messages, notification, various guidance matters

• Unified access to Web and Podcast as well as lesson application through on-line/various announcements

• Increase in the frequency of close communication and information transfer for scholastic achievement of students and examination results between teachers and parents of students

• In the case of schools in urban, there have been increased demands for anxiety, prevention, report of various crimes/violence

Business Model

• Platform Delivery

• Service Providing with Revenue Share

Partners

• LCMS & CMS solution provider in Korea• One of biggest education company group in Korea

Target Industry : Education institute, Education Department of Government, Private academy, Home visit studying corps

Solution

• Communication solution- Unified Messaging Solution, Unified

SNS service• Management solution for educational contents

• Operating Platform- Interoperation with existing administration in school affairs, ERP

Page 18: Tea  Overview As  Platform  Oct2010

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Connected school & academy

Solution & Implementation exampleSolution & Implementation example Function & Spec.Function & Spec.

Unified Messaging for stake

holders

• Direct chat between student, teacher,

officer and parent

• Achievement, term and season

report to parent

• Institution’s event, notice or alert

notify to student or parent

E-learning content delivery

platform on multi OS support

• Text, audio, video learning content

delivery with secure/unsecure

protocol

• Achievement, term and season

report to parent

Educational Institute

Management Solution(with B.P.)

Tea platform provides communication tools and learning management tools suitable for constituent members.

Tea platform provides market place of educational contents and interactive delivery tools.

Page 19: Tea  Overview As  Platform  Oct2010

P19

Connected school & academySolution & Implementation exampleSolution & Implementation example

Parents

Tea Server Farm Student

Kindergarten/Elementary School.Meddle &High School.Various Social Education Center.

Academy.Educational Contents Provider.

Direct chatting/Push notice to parents, Interactive communication channel

Contents DeliveryProcess Management

Teacher

Page 20: Tea  Overview As  Platform  Oct2010

P20

Biz App & Collaboration PlatformProvide expansion tools of business application utilizing mobile device serving as new tool and channel for improving access and utilization of information required for fast decision making and implementation, and management productivity

Business Challenge

Rethinking for business continuity

• Necessary to realize technology neutrality and independence in order to prevent business system from being affected by completion results in continuous terminal environment/market

• Necessary to utilize advantages of Mobile Web and Mobile App

• Necessary to minimize a change in an existing system for application to Mobile

Our approach & Solutions

Approach

• No change in various business systems such as groupware/ERP/EP/BI/EDMS or minimum interoperation

• Guarantee of continuity in sudden change in business environments such as short/long business trip in domestic and abroad

• Comprehensive application of various security policies and support unifier management of information leakage, collation, transfer

• Guarantee of continuity in business, utilization by supporting all mobile devices

Reference / Partners

Reference

• Education group mobilea groupware & stock inventory with SAP ERP interface

Competitiveness

• The new issue for improving the competiveness of company is to utilize business application using mobile devices

• Low level attempt – viewing of groupware and messages for task through specific smart phones and simple input

• Cases reflecting characteristics and advantages of mobile devices are limited to some fields such as distribution

Business Model

• Platform Delivery

• Integration with legacy Tax service

• Service Providing with Revenue Share

Partners

• ERP/PI consulting corporation

Target Industry : SMB, Manufacture, Retail, Logistics and general manufacturer

Solution

• Unified Messaging Solution• Unified business SNS service• Remote Service Provider Systems(I/F with legacy Groupware, EP, ECM, ERP, NMS, BI, EIS etc)

Page 21: Tea  Overview As  Platform  Oct2010

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Biz App & Collaboration Platform

Solution & Implementation exampleSolution & Implementation example Function & Spec.Function & Spec.

Integration with LDAP, Active

Directory for address synchronize

Groupware Integration

• Messaging/ Schedule/

Project/Evnet/Enterprise

• ToDo/Common Folder/Expense

Support various interface protocol

for integration with enterprise

legacy business application

Integration with Legacy DW, BI, EIS,

ERP, Groupware Systems

E-mail, IM, Blog, SNS, Address

book Unified Message Service

Tea platform enables easy interoperation with groupware and mobile access to business system.

Tea platform supports APP configuration according to various Biz models.

Page 22: Tea  Overview As  Platform  Oct2010

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Political party, Union and organizationOrganization management system using Tea platform reflects activation method of organization activity through solutions for supporting interactive communication among constituent members and various organization activities

Business Challenge Our approach & Solutions

Approach

• Support all devices and messaging channels

available by organization members

• Utilize existing channels such as E-mail,

instant messenger and SNS used by

members

• Epoch-making improvement of participation

rate of users through Direct Push

• Support management of vertical/horizontal

authority based on nation/region/small

group of existing organization

Reference / Partners

Reference

• Planning with major politic party’s organization communication tool

• Nationwide teacher’s Labor Union communication tool

Difficulty of organization managing

• Traditional face-to-face organization communication is gradually reduced

• Diversification of network opportunities with the increase in Internet/SNS/Mobile causes continuous weakening of internal cohesion of traditional organization

• There have been attempted to electrify meeting or vote for decision making, but remarkable cases are insufficient

• All on-line communications and electrification also require spontaneous website visitation of users

• Although Push messaging service such as SMS/MMS is a powerful tool, much maintenance cost is required

• SMS/MMS is convenient and supported by all mobile devices, but there is limitation in continuity and reutilization of interactive communication

• On-line contribution and donation and the like are diversified, but various preparations and systems are required

Business Model

• Platform Delivery

• Service Providing with Revenue Share

Partners

• Online survey and interview service corporation

Target Industry : Mobile Tele Carrier, Portal Service Operator, Messaging Service Provider, Device Manufacturer

Solution

• Unified Messaging Solution

• Micropayment /Survey/Community

Chest/Poll/Conference Solution

• Electric Bible & document view solution

Page 23: Tea  Overview As  Platform  Oct2010

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Political party, Union and organizationSolution & Implementation exampleSolution & Implementation example

Party/Religion/Union

Survey, Interactive poll, Interview, Community chest thru micropayment

Interactive Communication

Organization’s schedule, Event, Education with direct push

Micro Blog, external service link (Linkedin, Twitter, Faceboox)

Unified Messaging between members thru E-mail, IM, SNS,RSS, Address bookTea server Farm

Page 24: Tea  Overview As  Platform  Oct2010

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Hospital & Medicare SolutionTea is being developed as communication and information collation tool with consumers going to hospital repetitively and regularly and patients in hospital. This also provides hospital with new information-oriented opportunity

Business Challenge

Competition

• Necessary to provide differentiated services to cope with severe competitive environments caused by an increase in large medical corporations

• Case of small and medium medical services, profitability is reduced by severe competition and customer management is very important

Our approach & Solutions

Approach

• Reduction of time and cost of customers to be treated by displaying medical treatment reservation/notification/ notification of the day/status of waiting customers

• Provide high level and additional service to VIP and patients paying much medical expenses

• Support unified messaging service, multimedia, medical contents, various bills and medical record collation, E-commerce

• Provide customized service for disease-related medical treatment, disease management, prevention and health-related contents

Reference / Partners

Reference

• Progressing integrity total solution for complex hospital in Korea

• Progressing mobile EMR thru Tablet

Less connectivity, less service

• Difficult to ensure communication channels with customers using repetitive medical service and patients in hospital

• Time and cost are unnecessarily required for reservation/waiting for medical treatment, medication and the like

• Difficulty exists in issue, management, discard of various paper media required for medical records/receipts/reservation

• It is difficult to provide reliable medical information related to disease and medication (dependent on external portal sites and the like)

Business Model

• Platform Delivery

• Service Providing with SaaS

Partners

• EMR/PHR solution provider• EDMS for paperless• Commerce/Contents supplier

Target Industry : Mobile Tele Carrier, Portal Service Operator, Messaging Service Provider, Device Manufacturer

Solution• Unified Messaging Solution

• Tablet base EMR solution

• Mobile electric bill and collection

• Electric tax invoice

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Hospital & Medicare SolutionSolution & Implementation exampleSolution & Implementation example

Health care relate InformationNotify the reservation scheduleSimple communication with medical centerLookup and reference of diseases

Hospital & Medicare Solution

Doctor

Nurse

inpatient

outpatientCustomer

Reservation/medical treatment/test result managementmedical treatment/administrationnotificationMedical team management NotificationInformation Inquiry

Medical Schedule ManagementBusiness ManagementInformation InquiryNotification

Medical Schedule ManagementBusiness ManagementMedical examination ManagementInformation InquiryNotification

EMR

Hospital

PHR

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Mobile solutions for local governmentUnified mobile service is prepared to improve the quality and participation of administration service for minor residents/citizens through various mobile services for providing various pieces of life/education/culture/ administration information of local self-government or organization

Business Challenge

Lack of total solution

• Limited mobile service available only by

website or specific terminals is being

provided

• Individual planning/attempt of specific

body/post has limitation in mutual synergy

and comprehensive experience

• It is necessary to provide services regarding

life/production/consumption/leisure, but

experience is insufficient

Our approach & Solutions

Approach

• Ensuring of usual information/conversation distribution channels between Local self-government and residents

• Approach to kindergartens/schools/various public educational facilities

• Planning and approach to lifestyle service regarding administration/lift/traffic/tax

• Provision of various pieces of information associated with geographical information for external visitation/tourist

• Consideration of connection between the central government and other local self-governments

Reference / Partners

Reference

• 400 thousand small & medium local government in Korea

• Progressing one million local province government in Korea

Limitation of information access

• Relative difficulty exists in access to the

newest IT devices/culture as well as

information-related property and infra

• Existing information/messaging channel such

as Email and Web are insufficient for

overcoming the above limitation

Business Model

• Platform Delivery

• Integration with legacy messaging service

• Service Providing with SaaS

Partners

• Online ticket/reservation solution co.• Civil affair handling IT service provider• Web agency for local government

Target Industry : Local Government, Government

Solution

• Mobile parental service for school

• Mobile electric bill and collection

• Electric tax invoice

• E-Tour & Mobile Ticketing service

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Mobile solutions for local governmentSolution & Implementation exampleSolution & Implementation example

Direct chatting/Push notice to parents, Interactive communication channel

Kindergarten/Elementary School.Meddle &High School.Various Social Education Center

Local & Country wide Corporations.SMB & Self employed.Taxpayer

Civil complaints.Suppliers.Equality for Handicapped.

Country & Worldwide visitors.Marketplace & Tour Office.

Procurement, Bid information, tax, penalty and other relate issue

File a civil complaint thru Web-Mobile, Progress info & response, Satisfaction & survey or response

Tour & Culture Information delivery, Reservation of lodge or stay. Ticket and Coupon for marketing

Unified Government Information Center

Education Messaging

Platform

Civil Complaint

Settlement

Electric Tax Invoice

& e-Bill

E-Tour &

Mobile Ticketing

Legacy Government

Web-Phone Channel

Very high reach to civil, Interactive communication, Direct communication channel, Efficiency of administrative

Offline Civil Service

Consultation Center

Offline’s react of Each relate

Department of local Government

Low reach chance to civil, One-way & silo communications, High cost & budget for management

UMS as a public service• Direct push message to

citizen• Interactive message

serviceDirect Push for public event/alert /notice for citizen • Administrative message

delivery and real time notification

• Survey panel management for interview & live poll

Receiving Public Utility charge, Tax and Penalty charge• Utility billing & local tax

invoice delivery• Receive taxes & various

penalty chargeNotify, memo and alert messaging relate on Education service• Regular push notify for

parent• Report delivery the

academic achievement