I work for Te Ara, the world’s 1 st digital-born national encyclopedia • 4 of 9 themes • 454 entries • 1 million words • 10,000 images • 900 films • 1000 maps & interactives
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I work for Te Ara, the world’s 1st digital-born national
encyclopedia
• 4 of 9 themes• 454 entries• 1 million words• 10,000 images• 900 films• 1000 maps & interactives
I lead the best team in the world at Te Ara -or they lead me!
I write entries for Te Ara
Context: New Zealand – a country discovering itself
Context: A country of two cultures
…and of many cultures
Context: I work for
Challenges: How to generate more interaction with users
Challenges: How to make the most of our sister sites
Challenges: How to attract different audiences
Maori
Pakeha
young
old
readers
visualisers
International
local
Contact:Jock PhillipsGeneral EditorTe Ara the Encyclopedia of New ZealandPO Box 5364WellingtonNew Zealand
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