TDF MEDIA SERVICES Because we care about your content Julien SELIGMANN – CEO – TDF Media SERVICES [email protected] TV Puls, Stockholm, January 2013 1
Mar 31, 2015
TDF MEDIA SERVICESBecause we care about your content
Julien SELIGMANN – CEO – TDF Media [email protected]
TV Puls, Stockholm, January 2013
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EVERYTHING IS IN THE TV
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TDF GROUP
TDF GROUPTDF is positioned at the centre of the new digital, mobile and multimedia technologies
A European Group
TDF operates a multi-format terrestrial platform for managing and distributing audio, video and data to all types of receivers
Designing and operating telecoms networks
11.000 sites in Europe
1.4 Bn € revenue
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TDF is present in France, Germany, Finland, Hungary, Poland, Sweden, Norway, Denmark, Estonia, Spain and Monaco.
MEDIA SERVICES
A TDF GROUP BUSINESS UNIT
Focus on innovation / digital media Large European footprint Full range of technological services 500 employees 1 500 customers
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MEDIA SERVICES COMPANIESBeBanjo SmartJogCognacq-Jay Image PSNQbrick Mediamobile
MISSION & STRATEGYTo become Europe’s favourite media solution company
Create innovative and multi-device end-to-end solutions for the management, processing, delivery and monetization of videoLead innovation in DTT / OTT hybrid services
USPEnd-to-end solution for OTT and HbbTV platform
Single contact point for customers with well packaged products combined with professional services
Version 1.5 of the HbbTV specification updated version August 2012HTTP adaptive streaming based on MPEG-DASH, improves the perceived quality of video presentation on busy or slow Internet connectionsProtect DASH delivered content with potentially multiple DRM technologies
HBBTV
Broadcast and broadband delivery of entertainment content through connected TV sets and set-top boxes
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HbbTV 1.0 specification approved by ETSI in June 2010 (ETSI TS 102 796 v1.1.1) based on existing web and broadcast components
HBBTV PENETRATION IN EUROPE
HbbTV adoption and equipment (1)
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90% of TV set manufacturers now embark the HbbTV standard
By 2016, HbbTV-compliant TV sets will makeup ~40% of total European TV sets(2) (~120 Million)
Usage on French DTT (4Q 2012): 300k HH with a HbbTV TV set and using DTT as primary access mode in France, 21% penetration of Salto
On satellite : HD+ developed by SES Astra since Sept-10
Notes: 1) TV set only. Estimates based on Idate Connectable TV set installed base. Assumptions on HbbTV penetration: 20% in 2012 and 60% in 2016 of connectable TV sets 2) Estimates based on Idate and Screen Digest figures
Other adoption figures
HBBTV : INTERACTIVE SERVICES
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Event - Content channel D
Create a channel for a specific content (Dora TV, Avatar TV, …), for a specific event (Secret Story 24, Star Academy), a barker channel (FreeVOD, Bytel VOD)
Catch up - VODA
Propose non linear content associated to the linear channel (catch up TV) or for premium content as pay service (VOD)
Restart
C
Ability to start a program from the beginning when switching on a new channel
HbbTV : Interactivity on channel
B
Interactivity associated to broadcasted content :Vote, quizz, content portal
HBBTV : INTERACTIVE SERVICES
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Bolloré / C+ Examples of HbbTV portal
Catch-up, video clips
Video bonus
Examples of FTV innovative services Contextual services (Restart /Salto, voting) Temporary services linked to sport (Olympic
Games, Roland Garros French Open)
HbbTV portal
On Demand
Salto
SALTO : RESTART BY FRANCE TELEVISION
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A world premiere !Complete end-to-end solution for restart
service on DTT
Award winning service : Best innovation and Technology at the AFDESI
International ITV Award
SALTO : WHAT ?
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A new service is now available on DTTV.If you miss the beginning of a program, you can simply restart it, pressing the blue button of your remote control.
Available since July 2012 in FranceThe service named SALTO has been launched on the five channels of France Televisions and is available on every HbbTV compatible TV set, everyday from 8.00 pm to 12.00 pm.
Hybrid Broadcast Broadband TV is a standard enabling a linear broadcast program to have enriched features thanks to the broadband connectivity.
SALTO : TECHNICAL OPERATIONS
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Live Channel playout
DTT
RECEPTION
TRANSCODING
MEDIA CUTSTORAGE
CONTENT DELIVERYNETWORK
RESTART ENGINE
DTT
INTERNETCLOUD
1
2
3
4
5
8
6
79
RESTART PLAYLIST
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HBBTV APPS
SALTO : USAGE
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Salto viewership among the week (daily usage %)
Linear channel programmingScreened on SALTO
SALTO : BENEFITS & QUALITY
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Great user experience• Directly available on DTTV• No need for a box • Stay on the channel and the program restarts.
Content is king• Program attractiveness drives the audience of the SALTO service•… and SALTO drives new audiences to the programs!
Large reachable market• Service available for free for every user equipped with a compliant TV set and DTT reception (HbbTV 1.1 and HbbTV 1.5)
Platform supervision:• 24/7 end to end monitoring including CDN
Interoperability: • Service integration and commissioning on every compliant TV-set
Advanced Analytics:• Traffic, screened videos, number of users, top rating programs…
SALTO : KEY LEARNINGS
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LEARNED LESSONS
Simplicity of use is paramount!
21% of addressable TV sets have used the service at least once
30 minutes: average screening duration per program
Interoperability remains a technical challenge : as no guidelines are provided by the standard, there are various/slightly different implementations of HbbTV among manufacturers and models.This needs to be checked (sometimes adapted) before launching a new service
HBBTV : PLATFORM ARCHITECTURE
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We provide a complete solution for reaching your audience on all screens
On Demand Transcoding
& Storage
LiveTranscoding
IPLayout
Metadata& ESG Data
Content protection(DRM)
CDN
HbbTV BroadcastHeadend
Reco & Search CRM & Billing
Back Office Analytics
Ad Servers
ApplicationsPlayers Portals
HbbTV Sync
Prepare and Deliver video and metadata
Manage Services Publish Services
CONCLUSION
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• TDF Group is a pan-European company with a strong presence in
the Nordics region with its subsidiary Qbrick
• We want to partner with industry players to develop and promote
HbbTV and OTT services
• We’ll continue leading innovation regarding brand new service as
SALTO on HbbTV
TDF MEDIA SERVICES
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