TCSE Presentation

Unlocking Social Innovation and Impact Investing in Tunisia

Tunisian Center for Social Entrepreneurship

Tunisia: a challenging social and economic context

24,7% of the society live under the poverty line** National Center of statistics.

1 million Tunisians will be unemployed by the end of 2011*•UTICA

Young graduates are left without opportunities

Central and southern regions are the most deprived.

Social Entrepreneurship: one important part of the solution


Social Entrepreneurship and Impact Investing

Social Entreprise

“ Business is about problem-solving, but it does not always have to be about

maximizing profit. When I went into business, my interest was to figure out how to

solve problems I see in front of me. That's why I looked at the poverty issue. So you can

also have social objectives. Ask yourself these questions: Who are you? What kind of

world do you want?” Muhammad Yunus

For a social entrepreneur, social

impact is - at least - as important as

the financial return

Social development

« Normal » Enterprise

Financial gain


Social Entrepreneurship and Impact Investing

A social entrepreneur builds a company or a non-profit organization

to implement innovations that meet the social needs of his

community ;

Social entrepreneurship is gaining increasing momentum and interest

all around the world:

Increasingly, investors are investing in social for-profit companies in

emerging markets to generate positive impact in sectors like

education, health and access to finance;

Social entrepreneurship and impact investing is still not developed in

Tunisia…while other success stories exist throughout the world


Social Enterprises around the World…

Below are some examples of social businesses in Africa and India:

• Trashy Bag : The social enterprise clears trash from the streets of

Ghana by employing 60 people who turn the trash into useful and

attractive bags for sale locally and for export.

• Komaza : KOMAZA works to unlock the economic potential of tree

farming to generate life-changing income for rural families living in

absolute poverty. It generates unprecedented income for rural

families by planting Eucalyptus as a high-value cash crop.

• Spring Health : In India, this company designed a system to clean

the water. It franchises it to “micro-entrepreneurs” who use the

system to sell drinking water in the villages. This business model

generate revenues both to the company and the micro-

entrepreneurs, while providing cheap drinking water


Our vision:

“Bringing entrepreneurs and investors together to implement sustainable and market-

based urgent solutions to social issues in Tunsia and the Mediterranean area”

Our Organization: A Focus on Social

Entrepreneurship and Impact Investing in Tunisia

Raise awareness about social

entrepreneurship and impact investing in

Tunisia

Organize trainings and projects with

international social entrepreneurs

Identify, incubate and support social

businesses in Tunisia

Connect international social and impact

investors with social start-ups and various stakeholders in Tunisia.


How does our Center differentiate itself?

Social Entrepreneurship Niche:

We will focus on

entrepreneurial initiatives with

high social and environmental

impact;

We will leverage the

international interest for

responsible and impact investing;

We will connect with

international social

entrepreneurship networks like

Ashoka and Synergos

Several differentiators:

Presence in Tunisia, Europe and

US

Expertise: We come from

financial services, business

consulting, and social incubation

backgrounds

Network: Through our

experience in Europe, US and the

Arab World, we have built

contacts and strong relationships

with various actors in the social

entrepreneurship and impact

investing sector


Current Activities

Our team, in partnership with JCI Manouba and ENDA, organized the first

social business competition in Tunisia; helping15 young graduates identify

social problems in their community and articulate revenue-generating

solutions. We also participated in several local and international

conferences such as Ashoka 30th anniversary in Frande (June 2011), the

Diapora forum in Tunis (Septembre 2011) in Tunis and the Harambe

gathering in Rome (August 2011) and the Social Business Strat-up Week-

End in Paris (November 2011)

In 2012, with the help of our new partners, we have been working

successfully on the following major programs and activities


The TCSE Fellowship 2012

At our center, we believe that engaging young talents is a necessary

condition for promoting and developing social entrepreneurship in Tunisia.

Starting February 2012, we reviewed dozens of applications and

interviewed interested candidates for our first fellowship program. The

experience has been a huge success with about twenty talented and

enthusiastic fellows supporting the center’s activities and contributing to

various events and initiatives!


“I am a Social Entrepreneur "Campaign

The Tunisian Center for Social Entrepreneurship, with the support of its

partners, launched the first awareness raising campaign about social

entrepreneurship in Tunisia in March 2012.

Posters picturing social entrepreneurs from all around the world was

displayed in universities and entrepreneurship organizations across Tunisia.

The TCSE team engaged discussions and debates with students and

potential social entrepreneurs about successful social entrepreneurs abroad

and potential social business models that we can adapt to locals issues.


Social Innovation Tour 2012

We also organized various workshop in eight universities across the country

(Monastir, Sfax, Mahdia etc.). The main objective was to engage students in the

identification of their local social issues: what are the most urgent ones? What

should we focus on? Why? More than 200 young graduates and professionals

attended our meetings. Another objective was to establish a mapping of the

most urgent challenges in the country, as major inputs for any social

entrepreneurship strategy


First Round Table about Social Entrepreneurship in Tunisia!

Beyond raising awareness and helping develop new social start-ups, our center is also

dedicated to reflect on how to engage policy makers and researchers in the

development process of social entrepreneurship in Tunisia:

What definition of SE to adopt in Tunisia?

How to regulate it?

What are the appropriate legal and fiscal reforms to implement?

What sort of funding should be available for Tunisian social entrepreneurs?

We organized the first round table on the subject in Tunisia with more than 40

attendees from various ministries and prestigious organizations such as the GIZ, the

UNDP and the African Development Bank


What is next?

Social Innovation Labs 2012: After mapping urgent social needs in the regions,

participants have to find innovative market based solutions for each social issue, 15 regions

are in the programme. (April 2012)

Social Business Competition 2012: After our first competition in partnership with JCI in

2011, we renew the experience to identify and support a new class of social entrepreneurs!

(June 2012)

Incubation platform: As an obvious arm of our social entrepreneurship development, we

are working on the appropriate partnerships with existing incubators and coaches to support

the competition winners in starting up their endeavor.

Social Impact Investing Conference: As a follow up to our first SE roundtable, we plan to

invite speakers from other Arab and European countries to reflect on the appropriate

ecosystem for an emerging social entrepreneurship sector in Tunisia, particularly on the

financing and investing levels

SE internship Program: We plan to secure partnerships with 10-20 social enterprises in the

Arab world/Europe/Africa to host and collaborate with graduate interns from Tunisia


Beyond the core programs, the center aims to

become a crucial player and the driver of social

entrepreneurship development in Tunisia. Our role is

also to raise issues related to financing social

businesses in Tunisia and encourage large-scale

initiatives and models …


Driving SE research and advocacy in Tunisia

Our center aims to:

Develop partnership with local and international research centers and

universities;

Adapt successful social business models to the Tunisian context;

Promote social business models in Tunisia and encourage them;

Introduce and design new social micro-franchises in Tunisia;

Advocate social entrepreneurship to create new legal status and encourage

public-private partnership;

Publish articles related to social issues and market-based solutions to social

needs in Tunisia;

Develop social impact measures adapted to local issues


Financing social entrepreneurs in Tunisia

Social businesses usually present a risky profile and have specific financial

needs and requirements. Our center aims to help develop the ecosystem of

financing social enterprises in Tunisia.

Intermediating between social businesses in Tunisia and international social impact funds

Enforcing transparency by setting rigorous measures of financial and social returns

Contributing the development of adapted financial vehicles to social enterprises in Tunisia

Toward an impact fund in Tunisia?

As a center, we can consider the creation of the first impact investment fund in Tunisia. Our

strategy would be to invest 50% of the fund in social businesses in Tunisia. The rest would

be invested in safe assets and would hedge exchange rate risks.

We would also leverage co-investing with private companies and public funds, and would

advocate the creation of a guarantee fund to recover any potential losses in this new

sector


Micro-franchising in Tunisia: Bigger scale impact

Education & Identification: Collect new replicable ideas through our events, competitions and partners

R&D: Adapt micro-franchise models and ideas to the tunisian context and social needs

Execution & Incubation: Identify appropriate entrepreneurs and support their new enterprises

Microfranchising is broadly defined as small businesses that can easily be replicated by

following proven marketing and operational concepts. The overall objective of

microfranchising is to promote economic development by developing sound business models

that can be replicated by entrepreneurs at the base of the socio-economic pyramid.

We aim to contribute to the development of this proven source of job creation in Tunisia

through:


Founding Team

Hatem Mahbouli is currently pursuing his

MBA at Georgetown University. After 3

years of consulting at Accenture, he has

been involved in several projects to develop

and promote impact investing and social

entrepreneurship with leading funds and

organizations such as Grassroots Business

Fund and Ashoka Global

Email: [email protected]

Sarah Toumi is currently studying at

Sorbonne University in Paris. She is

involved in various entrepreneurship and

non-profit initiatives . She also is the

founder and president of DREAM, a social

incubator in Paris


Anis Fnaich is the president of the Students

for Social Entrepreneurship Federation in

Paris. While studying business at EDHEC,

he is working at a leading impact

investment fund (Amundi)


After starting various initiatives about CSR

as the president of JCI Manouba, Asma

Mansour has been involved in various

projects to raise awareness about

citizenships, human rights and

environmental issues in the post-revolution

Tunisia. She is now coordinating the

center’s activities and partnerships

Email:[email protected]


How to Engage?Funding

• Sponsor our projects such as the exchange program or the social business incubations

• Provide space for our various activities

Expertise and Advisory

• Join our Social Entrepreneurship Circle to support new social entrepreneurs

• Contribute as a member of our various “Task Forces” to reflect on new legislation , ecosystem and new financial vehicles for social entrepreneurs

Connecting

• Connect us with your organization

• Introduce us to potential mentors and speakers


Our Partners

MakeSense is an open project which challenges people for social

business. It develops itself thanks to a Gang of Social Business

activists from all around the world who are joining us for two

purposes : 1. source the challenges of Social Entrepreneurs and

2.Get people together worldwide so that they take up and solve

those challenges. http://we.makesense.org

The Friedrich Naumann Foundation for Liberty is an

independent, nonprofit, nongovernmental organization

committed to promoting citizenship education

http://www.africa.fnst-freiheit.org/

Incubator of sustainable and for-profit projects with social

impact in France. It is hosted by Sorbonne University

http://www.dream-asso.org

http://we.makesense.org/





http://www.dream-asso.org/





Unlocking Social Innovation and Impact Investing in Tunisia

Thank you for your support! You can contact us on: [email protected]


Appendix 1:Our Social Entrepreneurs Class 2011

We started our activities in June 2011. As a first step toward educating about social

entrepreneurship and identifying innovative models in Tunisia, we set a social business

competition. It allowed us to connect with many motivated young entrepreneurs with

promising ideas. We asked three of them to introduce themselves and their projects :


Acacia Water for All!Sarah Toumi

“I have been involved since I am 11 in international NGOs projects

in Middle East and Tunisia, highly encouraged by parent with

great social awareness . During my studies in France, I’ve been

working for TakingITGlobal, the international youth network, and

have been trained by Ashoka on Social Entrepreneurship as I won

the Ashoka Youth Staples competition for the project Acacia Water

for all ! I have been really anxious to export this impact and

knowledge to Tunisia, but the government of that time was a huge

obstacle. My frustration has been big until revolution happened !

Then, I reloaded my project : Acacia Water for all ! I have had

this idea of project for 6 years and I will finally start it in 2012,

with the help of the Social Entreprenership Center ! This project

aims to stop desertification in the South of Tunisia, and in the same

time creating jobs in rural areas and develop a new economy

based on the sell of trees for big companies wanting to

compensate their ecological footprint. I eventually created my

own non-profit organisation in 2008: DREAM. DREAM is a youth-

led NGO that aims to promote youth voices around the world and

help them meet, share, and create social entrepreneurship and

non-profit projects.”


Center for Single Mothers – « SOS Meres Celibataires »Mounia Medimegh

“I am a young midwife in Tunis. As I'm working at the public

hospital, I have seen a lot cases of desperate single mothers.

That's why I decided to do something, and social business was a

good way to act in a sustainable way. My project idea is the

reintegration of single mothers victims of discrimination in the

Tunisian society. Since religion and Arab-Muslim culture

disapprove all reproductions out of holy matrimony, these women

need moral support and social recognition so they can restart their

lives, keep their children and go back on a safe road for their

future and the future of their children. So I would like to open a

house to welcome these women and their child(ren) where they can

get all the support they need (medicine, education, trainings…). I

met the Social entrepreneurship Center and they helped me

develop my idea. Thanks to them, I get enough strength to continue

my project and I realized a marketing study in my city and with

single mothers I met at the hospital. I'm now trying to realize it. ”


Oil RecyclingBilel Hamzaoui

“I am a young engineer in the field of environment and during my

studies, I developed a process to convert cooking oil to gasoline

tractor. It is an ingenious way to recycle this pollutant oil and in the

same way helping farmers to get an oil for a very low price. I was

motivated to work on that project because Tunisia is a big

producer of oil, and also a big consumer, and the oil is often

thrown in the environment because there is no recycling

treatment/system. In the same time, farmers are facing high prices

and as you may know it, we haven't seen the rain for 5 years now

in the center and south of Tunisia, so it is a big challenge for

farmers to sustain their activities and living of it. With my project,

these farmers will gain money, and our environement will be

healthier ”


AssociaNetAbdelmajid Zahmoul

“I am young software engineer, involved in several NGOs and

I realized we have got two main problems : funding and

partnership ! Tunisian are known for their abilities to use social

network...some even said we realized a revolution 2.0 thanks

to social networks. My project is quite a revolution for Tunisian

NGOs : I will create an online platform that aims to connect

NGOs with enterprises and private donators who want to

give funds to a project, and to connect NGOs together to

realize sustainable and national projects. This platform will

also organize every year a national event to connect "real"

persons composing NGOs and enterprises. With my project, I

hope to help structuring the civil society and the development

of new organizations in my country.”


Appendix 2: Our social entrepreneurs 2012?

Below are some examples of what might our future social entrepreneurs do in

Tunisia (fictional):

Rached is starting Dev-Maghreb to

offer development, consulting and

financial assistance to associations in

Tunisia, Algeria and Morocco. The

services of his for-profit company

also include training and partnership

building with development

organizations in the US, Asia and

Europe.

Alia is the owner of Artisanes, a

company that manufactures and

exports handcrafted bags and

jewelry , with “fair trade”

certification, exclusively employing

women from disadvantaged areas,

from where the Tunisian revolution

started.

Ahmed needs funds to start scaling

up his Zitlamp, a prototype that

converts waste from olive oil factories

into a powerful source of clean

energy.

Jamila is requesting financial support

to establish Transparency Desk, the

first online advisory firm in Tunisia

that is dedicated to corruption

fighting and bribery reporting.


Appendix 3: Social Entrepreneurship &

Business Schools

Harvard Business School“The Social Enterprise Initiative at HBS applies innovative business practices and managerial disciplines

to drive sustained, high-impact social change. It's grounded in the mission of Harvard Business School

and aims to inspire, educate, and support leaders who make a difference in the world”

Georgetown University Business School“The Global Social Enterprise Initiative prepares current and future leaders to make responsible

management decisions that create both economic and social value. It will engage corporate, nonprofit,

government, and other stakeholders to advance the understanding of social enterprise. “

Stanford Graduate Business School“The Social Innovation Center brings together the best people, organizations, and ideas from the

worlds of nonprofits, business, and government. Our participants: lead corporate efforts to improve

ethical and sustainable practices, manage nonprofits through strategic growth and launch social

enterprises that bring life-changing solutions such as loans to small businesses and safe lighting to the

world’s poorest places.”

Social Entrepreneurship is gaining high interest from prestigious business schools


Appendix 4: Governance

Our organisation

Advisory Board

Social

Entrepreneurship

Circle and TCSE

Fellows

Partners

Entrepreneurs

Students and young

professionals

Main beneficiaries

Support and implementation


Structure Role

Advisory board The Advisory Board will be in charge of monitoring our

activities, providing the organization with relevant

guidelines and helpful contacts, and contributing to the

design of the strategy and the discussion of crucial issues.

The Advisory board meet three times a year.

Partners Partnerships are very crucial in promoting social

entrepreneurship, through common projects and events.

Partners include established social enterprises, business

schools, social investors etc.

Social Entrepreneurship

Circle and TCSE Fellows

They add unique value through supporting the activities of

the incubator and the mentoring of the young social

entrepreneurs

The team Our dynamic team is in charge of fundraising, designing

the strategy , leading the projects, securing new

partnerships and coordinating the overall effort of the

structures concerned( coaches, boards etc.)

Appendix 5: Governance