TCS by backstreet boys

Submitted To: Ma’am Sidra NaeemSubmitted By: Roll No

Ishtiaq Bhatti 17 Mubbashir Saeed 40

BBA(Hon’s) Subject: Principal of Marketing

Introduction  Tcs was founded in 1983 with only 12

stations and and taking only 25 booking in the very first day. And according to the organization this is a very good sign for a organization.

In 1990 the tcs is become a leading courier Company in PAKISTAN due to expand it network In all over the PAKISTAN and to provide good services to their customers

In 1992 the tcs expanded its network internationally and connected with UAE and CANADA.

Target Market Business Men

Student

Shoppers

Marketing TV adds

Advertisement Website Packages Sponsors

Website Analysis Tcs provides many

facilities on their website for their customers . • This is the view of home page of the website. Tcs provide tracking facility on site. • one can get valuable information about the organization from this site. 

Other website Tcs connect Tcs have own

another website that is www.tcsconnect.com this is a online shopping website . If any person buy any thing it will be deliver through TCS 

Contract Tcs have a contract with a

shopping site www.symbios.com.pk

Packages Marketing  Red Box : Send all

you want, to your loved ones

Sentiments Express

Student Express 

Strength Vast Network

Brand Name Product Insurance

Strong Management

Weakness Not covering lower

areas

Manpower

Company Policies

Cost Structure

Opportunities New Market

New Services Online market

New Technology

Threats Inflation

Government regulation

Change in tastes

Competitors

Price

Promotions

Place

People

Market Mix

Market Mix Price According to weight Student , Business man

Place Stations all over

Pakistan Mainly in big cities

Promotions Advertisement &

Packages , sponsors . Technology

PeopleCustomers ,workers

employees & Banks