TBR SSD webinar June 2012

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TBR Webinar SSD Adoption

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2 SSD Adoption | June 27, 2012 | www.tbri.com | ©2012 Technology Business Research Inc.

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TBR Webinar SSD Adoption June 27, 2012


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Widespread SSD adoption is well underway as enterprises seek to boost datacenter storage performance, efficiency and reliability

Almost 74% of those surveyed

use SSD technology in at least

one form factor.

SSDs are in use in many

industries, not just those that

require high-performance

storage for their environments.

Datacenters are now using

SSD products for almost

every enterprise workload.

Once organizations try SSD, they

are hooked. Most adopters

indicate plans to buy more SSD

in the coming 12 months.


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SSD’s impact on vendors, customers and IT environments continues to shape the storage landscape

Storage vendors continue to

expand their SSD portfolios

with discrete SSD products as

well as hybrid disk/SSD

solutions.

Storage customers continue

to integrate SSDs into their

storage infrastructures to

take advantage of the

technology’s inherent speed.

IT environments grow

increasingly nimble, as

SSDs help to improve the

speed of traditionally

slow, burdensome

workloads.

SSD


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SSDs swiftly permeate datacenter cores as enterprises look to leverage the technology’s high performance and flexibility

SSD

HIGHEST

VALUED

WORKLOADS

SSD

HIGHEST

VALUED

ATTRIBUTES


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Reliability ranks as a top SSD benefit, reflecting continued manufacturer improvements and bucking notions around fragility

Survey participants were asked to identify the primary benefits of deploying SSD versus

traditional disk storage:

11.5%

26.3%

33.6%

46.6%

48.5%

58.0%

64.5%

0% 20% 40% 60% 80%

Reduced Noise Level

Smaller Physical Size

Reduced Power

Greater Capacity

Lower Cost to Operate

Increased Reliability

Increased Speed

Attributes favored by SSD Adopters TBR

N = 262SOURCE: TBR SSD ADOPTION SURVEY, JUNE 2012


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Customer use reflects the SSD segment’s rapid maturity, as adopters deploy traditional HDD, bare-board, and box form factors

Survey participants were asked which SSD form factors their organizations deployed:

13.4%

18.7%

22.9%

65.3%

0% 10% 20% 30% 40% 50% 60% 70%

I don’t know

Box

Bare board (PCIe,SATA)

Standard HDD sizes (3.5”, 2.5”)

SSD Form Factors Deployed TBR

N = 262 SOURCE: TBR SSD ADOPTION SURVEY, JUNE 2012


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Datacenter customers exhibit a wide workload distribution for their SSD technologies, but critical workloads remain primary targets

Survey participants were asked to identify the top workload used on SSDs

in their environment:

3.8%

4.6%

7.6%

7.6%

9.2%

11.5%

11.5%

12.6%

13.0%

18.7%

0% 5% 10% 15% 20%

HRM/HRIS

Other

OS

BI/Analytics

Development

ERP

CRM

Website

Finance/Accounting

Productivity/Collaboration

Primary SSD Workload TBR



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SSD’s ability to handle critical enterprise workloads shines through heavy adoption rates in industries requiring high storage performance

Primary Industry of SSD Adopters

SOURCE: TBR SSD ADOPTION SURVEY, JUNE 2012

Survey participants were asked to identify their organization’s primary industry:

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6.1%

6.5%

10.3%

13.0%

18.3%

Retail

Ed./Training

Healthcare/Hospital

Banking/FinancialSvcs./Insurance

Manufacturing/Chemicals


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Price remains the most significant roadblock to SSD adoption, but strong reliability helps vendors to illustrate the overall value

Non-SSD adopter survey participants were asked to identify the primary reason

they have not adopted SSDs:

6.3%

4.2%

15.8%

17.9%

23.2%

28.4%

45.3%

75.8%

0% 20% 40% 60% 80% 100%

Other

No Need

Less Reliability

Not Enough of a Power Reduction

Not Enough of a Speed Increase

Same/Greater Operational Cost

Lower Capacity

Price is Too High

Primary Impediments to SSD Adoption TBR



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SSD vendors must drive a clearly articulated message of value to gain customers in this competitive market

SSD non-adopters were asked to identify the current state of

their SSD purchase process:

1.1%

2.1%

3.2%

6.3%

24.2%

0% 10% 20% 30%

Completing purchase

Identifying vendors

Evaluating vendors

Exploring vendor offerings

Evaluating fit for organization

SSD Non-Adopters: Current Stateof the SSD Purchase Process


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IT budget expectations appear stable or prosperous, with most organizations expecting no decreases

Survey participants were asked how they expect their organization’s IT spend to

change next year compared to this year:

3.4%

1.1%

2.2%

7.8%

41.2%

31.7%

9.8%

2.8%

0% 10% 20% 30% 40% 50%

Unknown

Decrease 25% or more

Decrease 15% - 24%

Decrease 5% - 14%

Stay about the same

Increase 5% - 14%

Increase 15% - 24%

Increase 25% or more

Expected IT Budget in Next 12 Months TBR


44.3%


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SSD’s continued adoption by enterprises depends on vendor actions to illustrate this technology's maturity and demonstrate its value

Vendors need to show that SSD

reliability is perceived by

customers as a strength.

Vendors need to highlight product

differences to gain a foothold in this quickly expanding

market.

Vendors need to reflect the

technology’s maturity in their

go-to-market efforts.

SSD comes of age SSD: Reliable Competitive market

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