The Biltmore Hotel May 4, 5 and 6th This exclusive must-attend event is the most valuable networking and deal making event of the year for the travel industry of Latin America and The Caribbean. It represents the essential meeting place for Travel Professionals to innovate, share fresh knowledge and forge powerful partnerships with an unrivalled industry elite. More tan 100 top executives!
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The Biltmore Hotel
May 4, 5 and 6th
This exclusive must-attend event is the most valuable networking and deal
making event of the year for the travel industry of Latin America and The
Caribbean. It represents the essential meeting place for Travel Professionals
to innovate, share fresh knowledge and forge powerful partnerships with an
unrivalled industry elite.
More tan 100 top executives!
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TBF 2011 PROGRAM
WEDNESDAY MAY 4th, 2011 THURSDAY MAY 5th, 2011
Kalyan Raman
Professor of Marketing, IMC Department, Medill School of Journalism and Kellogg School of Management (Courtesy)
9 A.M. (Merrick Conference room)
“Northwestern University IMC Faculty Q&A “
Tim Calkins Marketing Professor at Northwestern University’s Kellogg School of Management
9 A.M. (Merrick Conference room)
COFFE BREAK 10:30-11:00 A.M (Tuttle room)
COFFE BREAK 10:30-11:00 A.M. (Tuttle room)
Theresa Rice
Managing Director, Destination Promotion at Burson-Marsteller Miami/Latin America 11 A.M. (Merrick Conference room)
Alfonso Sumano, Regional Director of las
Americas Mexico Tourism Board Benjamin Liberoff, Technical Advisor for the
Ministry of Tourism and Sport at Uruguay Carlos Roman Marketing and Corporate Affairs
Director, North America & Caribbean for LAN Juan C. Arbeláez, Vice President of Tourism of
Proexport Colombia David L Johnson, Managing Director of
Bahamas Tourism Bureau
John Palomino Managing Director Information Technology Consulting - Global Accounts for Sabre 11 A.M. (Merrick Conference room)
David Goodis, President and CEO of Revelex Keith St. Clair, Chairman of the Advisory Board for
ForumTel Guido Becher, Founder and CEO of Netactica Xavier Martín Canals, CEO and Founder at Turijobs Leonel Azuela-Berchelmann, Founder and Managing
Director of Quaxar
“Caring--A New Business Paradigm to Connect
with the 21st Century Customer “
PANEL: Destination Branding Strategies
PANEL: Innovative Technologies for the Tourism Industry
“Branding Challenges: 2011”
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LUNCH 12:30- 2:00 P.M. (CC Terrace)
LUNCH 12:30- 2:00 P.M. (CC Terrace)
Julio Bruno Castellanos Vice President for Canada, Latin America and the Caribbean for Travelport
2 P.M. (Merrick Conference room)
Antonio Batanero, Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts
Fernando Harb, Director of Sales at Greater Fort Lauderdale Convention & Visitors Bureau
Rick Still, CEO of OnTrade Travel Ricardo Casco, Director of Latin America &
Caribbean for AVIS Budget Group
Patricio Rubalcaba VP Strategic Partnerships—Global Commerce Development for Mastercard – Latin America & Caribbean 2 P.M. (Merrick Conference room)
Angela Goicouria, Vice President, Alliances, CTA, CTC Linda Cain, Director Loyalty & Partner Marketing at
Starwood Latin America Division Lourdes Berho, CEO/Founder of Alchemia Comunicare
(Markcomm). Melissa Araya, Director of Sales Latinamerica at Silversea
Cruses
Tatiana López
Account Executive LATAM |
Facebook
3:30 P.M. (Merrick Conference room)
Ezequiel Singer
Google Business Solution Representative, LATAM
3:30 P.M. (Merrick Conference room)
COFFEE BREAK 4:30 – 5:00 P.M. (Tuttle room)
COFFEE BREAK 4:30 – 5:00 P.M. (Tuttle room)
John Bischoff
FORMER Vice President of International Brand Strategy for the Las Vegas Convention and Visitors Authority (Sep 2007-2010)
5 P.M. (Merrick Conference room)
Patricia Rasore
Director, Latin America for PhocusWright
5 P.M. (Merrick Conference room)
PANEL: Evolution of Tourism Marketing
PANEL: Luxury Travel Products: On-line vs Off-line
WORKSHOP: Google
WORKSHOP: Facebook
“Analizing the Emerging Online Travel Market in LATAM” “What happens in Vegas stays in…America”
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Netwroking events
On the evening of Wednesday 4th there will be a semi-formal (no tie) Dinner Gala presented by Sabre
where it is important to attend since it is an excellent opportunity to meet with customers. Not to mention,
before de Gala, we will announce the 5 brands that travel agencies voted as the ones with the Outstanding
Marketing Efforts During the 2010. http://new.evite.com/#view_invite:eid=02D8AAQZXGK5ZY6N4EPANUDHFH3AMA
CONFERENCE 1: “Caring--A New Business Paradigm to Connect with the 21st Century Customer“ (May 4th, 9:15 – 10:30 A.M.) Kalyan Raman Professor, IMC Department, Medill School of Journalism Professor of Marketing, Kellogg School of Management (Courtesy) e: [email protected] p: (874) 491-5665 f: (874) 489-2498
Kalyan Raman is a Professor in the Medill IMC department, Courtesy Professor of
Marketing in the Kellogg School of Management at Northwestern University, Evanston, IL, and Associate Faculty
in the Center for Complex Systems at the University of Michigan, Ann Arbor, MI. He attended graduate school
at Purdue University, W. Lafayette, Indiana, and obtained his Ph.D. in Marketing from the University of Texas at
Dallas. He holds a M.S. in Statistics and minors in Mathematics and Mathematical Economics. He has published
articles in Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer
Research, Marketing Letters, International Journal of Research in Marketing, Automatica, Optimal Control
Applications & Methods, Applied Mathematics Letters, European Journal of Operational Research, and other
scholarly journals. Kalyan was a finalist for the prestigious William F. O’Dell award in 2008 and in 1999. He is
a member of the editorial board of Marketing Science and other leading academic journals. Kalyan specializes
in the optimization of marketing decision problems with long-term and uncertain consequences—specifically in
the areas of integrated marketing communications and the marketing mix. Multinational companies, major
advertising agencies and their media planning affiliates are supporting Kalyan’s research. He is a Visiting
Professor at Loughborough University in the UK, the University of Munster, Germany, University of Kiel,
Germany, WHU Koblenz, Germany (2000 – 2003) and the Catholic University of Leuven, Belgium in 2001.
Kalyan has taught in Loughborough University’s program in Singapore and in executive development and MBA
programs at leading business schools in Europe and the USA. He has presented his research at national and
international conferences in the United States, Germany, Austria, U.K., Netherlands, France, Belgium, Australia,
India, and given invited talks at a number of leading universities all over Europe and the U.K., and at leading
Fortune 100 companies in the U.S.A. Prior to joining Northwestern University in Fall 2008, he worked at
Loughborough University in the UK, the University of Michigan Flint, University of Florida, AT & T Bell
Laboratories in Murray Hill, NJ, and Auburn University.
Alfonso Sumano (PANELIST) Regional Director of las Americas for the México Tourism Board e: [email protected] p: 212.308.2110 Tw: @mexicotourismbd
Alfonso Sumano is the Regional Director for the Mexico Tourism Board for the Americas and is based in New
York. Prior to his appointment, Sumano served for two years as the Regional Director for Canada, responsible
for the relationship with travel partners; tour operators, airlines, travel agencies and for the supervision of the
advertising, public relations and telemarketing agencies, in the Canadian market Sumano has extensive experience in the North American market where he served from 2006 to 2008 as the
Director of the Mexico Tourism Board based in Houston, Texas. There he supervised Mexico’s tourism
marketing for Texas, Louisiana, New Mexico, Oklahoma, Arkansas and Colorado.
Sumano has more than 10 years experience within the tourism industry of Mexico. He served as Liaison
Director for Internal Affairs of the Mexico Tourism Board in 2001 and was part of the creation of the entity in
2000. Prior to this, he served as personal assistant to the Mexico Federal Undersecretary of Tourism
Promotion in 1997.
A native of Mexico City, Sumano graduated from Anahuac University in 1996 with a degree in Corporate Law.
Guido Becher (PANELIST) Founder and CEO of Netactica e:[email protected] p: US Cellphone: (1) 646-256-1948 Colombia: (57) 315-352-6564 Argentina (54-11) 4964-1900 Bogotá, Colombia
Guido Becher is the founder and CEO of Netactica, a major regional player in the Latin American travel
technology space since 2003. Netactica develops end to end solutions specialized in the latinamerican
marketplace. Previously Guido was founder and CIO of 123vendido.com, the first reverse auction travel agency
in LATAM. Guido graduated as an industrial engineer from the Institute of Technology in Buenos Aires and was
awarded a scholarship for Applied Math and Computer Science from the Weizmann Institute in Israel. In the
region Guido is considered a thought leader in regard to travel company's best practices and usage of
technology in a diverse market that is generally behind the technology adoption curve. He was recently
selected to join the prestigious Phocuswright's ClassOf35 young leaders in travel.
Leonel Azuela-Berchelmann (PANELIST) Founder and Managing Director of Quaxar e: [email protected] Tw: Quaxar / lazuela
Leonel Azuela founded Quaxar in 2000, driving the company’s
strategy to become a premier provider of E-Loyalty & Community
Marketing solutions. The company’s headquarters were established in Miami, Florida, with 2 offices opening
soon after in Mexico. In 2007 Quaxar established a new office in Buenos Aires, Argentina.
Leonel is the prime mover in the creation of the Quaxar Loyalty Profit Platform and the Quaxar Lead
Generation Broker. These solutions have been implemented both in the U.S. and across Latin America with
over 200 implementations. The platforms have been adopted by companies in a variety of sectors, including
government, hotels, restaurants, tire distributors, and Fortune 500 companies. They are a proven method to
successfully manage loyalty and customer relationship management, increasing sales through a practical and
simple interface. Quaxar expects to have this platform operating in more than 5,000 businesses by the end of
2012.
Leonel has also configured numerous web-based sales incentive programs, social networks and CRM operating
systems for American and Latin American organizations. He has participated in the creation of a variety of
online assets, and implemented diverse social media and online marketing strategies.
Before founding Quaxar, Leonel worked as an investment banker at Deutsche Bank, as a consultant for
McKinsey & Co, where he achieved the Hugo García Prize as the Outstanding Business Analyst of 1998, and
as an economist for the Mexican President’s Office during the Salinas Administration.
Leonel is a Board member of the Grupo Brisa Foundation and of the InterAmerican chapter of the U.S. -
Mexico Chamber of Commerce.
Leonel has a Masters degree in Business Administration from Harvard Business School and a Masters in Public
Administration from Harvard’s John F. Kennedy School of Government. He also graduated with honors as an
economist from Méxicos ITAM.
Leonel was born and raised in Coatzacoalcos in the southern Mexican state of Veracruz and is 39 years old,
is married to Emma and has two son Leo aged 7 and Daniel aged 4. In his free time he loves spending time
with family and friends. Leonel likes running, cycling, waterskiing and other water sports.
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PANEL 4: “Luxury Travel Products On-line vs Off-line”
(May 5th, 14:00 – 15:30)
Patricio Rubalcaba (MODERATOR) VP Strategic Partnerships—Travel & Entertainment Industries Global Commerce Development for MasterCard – Latin America & Caribbean e: [email protected] p: (305) 373 3757
Patricio Rubalcaba holds the position of Vice President of Commerce Development
for the Commerce Development, Travel and Entertainment Industries group for the
MasterCard Latin America and Caribbean Region since October of 2007. In this role he is responsible for
establishing key strategic partnerships with regional players in the travel and entertainment and the
development of customer relationships and business building programs with key merchants, to expand
commerce development, creating preference for MasterCard Worldwide and driving business to our key
merchant partners.
Before joining MasterCard, Rubalcaba was the Sr. Manager in the International Destination Business area for
American Express, where he was responsible for executing strategies for destination business and consumer
programs, including distribution, partnerships and marketing strategies for the Latin American, European and
Asian regions.. He also managed and developed destination relationships, negotiating with the governments
and key tourism entities.
Prior to this assignment, Rubalcaba served in the Merchant Marketing area in American Express. He also held
a position in LAN Airlines where he was in charge of the leisure segment for North and Central America and
Asia
His previous responsibilities include working for the Mexican Government and at Deloitte & Touche where he
held a management consulting role. .
He is a graduate of University of Miami holding a Masters Degree in Business Administration, Marketing. He is
a member of the Panel of Experts for the United Nations World Tourism Organization’s “Tourism Barometer”,
co-author of the article “Ethics in Business” chosen for publication by the National Association of Accounting
Villalobos Marketing Director for Latin America and the Caribbean Sabre [email protected]
Adriana Villalobos Marketing Director for Latin America and the Caribbean Sabre [email protected] Agata Sulej Senior Account Manager Forumtel [email protected] Alejandra Alvizua Director, Latin America & Caribbean Travelport [email protected] Alex Pace CEO GMS [email protected] Alfonso Sumano Regional Director of las Americas Mexico Tourism Board [email protected] Alison Klapper León Director of Communications WorldCity [email protected]
Amelie Ferro CEO Publicitas Charney Palacios & Co [email protected] Amy Rodriguez President The Rodriguez Group [email protected] Ana Paradela Business Development Manager Expedia [email protected] Andra Lopez Marketing and Communications Director Proexport Colombia [email protected] Andre Froes Marketing Manager Amadeus IT Group [email protected] Andrea Padilla Director of Field Marketing Caribbean and Latin America Marriott International [email protected] Andres Largacha Manager Viajes Selectos Ltda [email protected]
Angela Goicouria Vice President, Alliances Virtuoso [email protected] Antonio Batanero Sr Director Ecommerce & Digital MK Sol Meliá Hotels & Resorts [email protected] Augusto Borras Sales & Marketing Manager Latin America & Caribbean Region AVIS Budget Group [email protected] Benjamin Liberoff Technical Advisor Ministry of Tourism and Sport at Uruguay [email protected] Bernard Weatherhead President Going Places [email protected] Carlos Gomez Executive Director Corporate Travel Service [email protected] Carlos Román Marketing and Corporate Affairs Director LAN Airlines [email protected]
Dulce Trujillo Lic RED Explorer TRavel & Leisure [email protected] Ericka Lourdes Ulrich Cervantes Managing Director Carpe Diem Comunicacion [email protected] Erika Moore COUNTRY MANAGER MEXICO TRAVELPORT [email protected] Ezequiel Fernando Singer Google Business Solution Rep, Latam Google [email protected] Federico Moreno-Nickerson General Manager Mexico and Caribbean Classic Vacations [email protected] Federico Ortega Gerente General Cetitur [email protected] Fernando Flores VP International Sales Hotelera Posadas [email protected] Fernando Harb Director of Sales Greater Fort LauderdaleCVB [email protected]
Gisela Marti Associate VP, Tourism Sales Greater Miami Convention & Visitors Bureau [email protected] Glenda Johnson Director LATAM Bahamas Minsitry of Tourism [email protected] Guido Becher CEO Netactica [email protected] Guillermo Florez Regional Account Strategy Director OMD [email protected] Ivan Ibarra International Business Development Manager AVIS Mexico [email protected] Ivanka De Diaz General Manager Allegro Tours [email protected] James Poole Vice President, International Marketing Avis Budget Group [email protected]
Jeff Jones VIce President 89 Degrees [email protected] Jeronimo Legorreta Sub Director de Publicidad Grupo Posadas SAB de CV [email protected] Joe Martin Group Account Director R&R Partners [email protected] John Palomino Managing Director Information Technology Consulting Sabre Travel Network [email protected] Jose Escamilla Gerente de Cuentas Comerciales BCD Travel El Salvador [email protected] Jose Luis Castro President Corporate Travel Service [email protected] José M. Barquín Director Southeast USA México tourism Board [email protected]
Jose Miguel Guzman Owner Viajes Lemans [email protected] Juan Degwitz Manager Rotourval [email protected] Juan Miguel Gutiérrez Tinoco Consul General de México en Miami Mexico Tourism Board [email protected] Julio Bruno Vice President, Canada, Latin America & The Caribbean Travelport [email protected] Julio Flores President ALL AMERICAN TRAVEL [email protected] Kalyan Raman Professor of IMC Northwestern University [email protected] Karim San Inocencia Account Manager Forumtel [email protected] Karla Ruiz Marketing Manager Mundo Joven [email protected]
Karla Witte Event and Media Manager Grupo BT [email protected] Keith St. Clair Chairman of the Advisory Board ForumTel [email protected] Lanette Cueto Regional Sales Manager - Latin America TripAdvisor, LLC. [email protected] Larissa Valero Director of Sales, Latin America & the Caribbean Greater Miami Convention & Visitors Bureau [email protected] Leonel Azuela Managing Director Quaxar [email protected] Liliana Franco Marketing Director Grupo Posadas SAB de CV [email protected] Linda Cain Director Loyalty & Partner Marketing, Starwood Hotels Latin America Division Starwood Hotels & Resorts [email protected]
Lourdes Berho Founder CEO Alchemia: Marketing for a Sustainable World [email protected] Luis Villegas President Global Vision Network [email protected] Malu Zuniga OWNER TRADYTEC [email protected] Marco Giberti President Reed Exhibitions Latin America [email protected] Margarita Robles Directora Ejecutiva Cohesión [email protected] Maria Alejandra Reyes C. General Manager Viajes Aeromedellin - Org Aviatur [email protected] Maria Saldivar Marketing Services Director Grupo Bt [email protected] Mariana Cataldo Manager, Operations and Call Centers - LAC Despegar.com [email protected]
Melissa Araya Director of Sales, Latin America and Caribbean Silversea Cruises [email protected] Miguel Cruz Lic. Abatur [email protected] Miguel Molina Business Development Director Quaxar [email protected] Mireya Chaho Account Manager Travelport [email protected] Nicole Zuralow Manager Forumtel [email protected] Olga Ramudo Presidente & CEO Express Travel [email protected] Omar Alemán Director General Oficina de Visitantes y Convenciones de Veracruz Cohesión [email protected] Otmara Diaz Cooper President Diaz & Cooper Advertising [email protected]
Pat Estrada Account Exc. Diaz & Cooper Advertising [email protected] Patricia Rasore Director Latin America PhoCusWright [email protected] Patricio Rubalcaba VP Strategic Partnerships MasterCard International [email protected] Ramón Serrano Director Cohesión [email protected] Rene Rodriguez CMO GlobaFon [email protected] Ricardo Casco Director Latin America & Caribbean Avis Budget Group [email protected] Ricardo Ibarria SVP/Regional Group Head: Acceptance Market Development Mastercard
Rick Still CEO OnTrade Travel [email protected] Rodrigo Gonzalez Director of Trade Marketing Grupo Posadas [email protected] Rodrigo Trujillo Director International Sales Palm Beach County Convention and Visitors bureau [email protected] Rolando Damas Managing Director North America & Asia AviancaTaca [email protected] Rosadela Arenas Sr International Sales Executive Reed Exhibitions Latin America [email protected] Rosana Rachitoff Mexico Cutomer Marketing Manager Sabre [email protected] Ross Moore Senior Manager - Marketing Hilton Grand Vacations [email protected] Salvador Gavilan DIRECTOR TRADYTEC [email protected]
Sandra Escalona District Sales Manager Princess Cruises & Cunard Line [email protected] Sara Isabel Bores General Manager Viajes Sales [email protected] Tatiana López Account Executive LATAM Facebook [email protected] Theresa Rice Managing Director Burson-Marsteller [email protected] Tim Calkins Clinical Professor of Marketing Kellogg School of Management [email protected] Tim Grace Director of Marketing & Commerce, CHTA Caribbean Hotel and Tourism [email protected] Victoria Molina Exec. Director International Wholesale Loews Hotels [email protected]