Sponsorship Prospectus TBEX @ SEA Oct 31- Nov 7, 2015 Fort Lauderdale, Bahamas, St. Thomas, St. Maarten TBEX @ SEA Oct 31- Nov 7, 2015 Fort Lauderdale, Bahamas, St. Thomas, St. Maarten 50% of travel companies attribute direct bookings to social media (Media Bistro) 87% of travelers use the internet for most of their travel planning (Sprout Social) Where the TRAVEL INDUSTRY & TRAVEL BLOGGERS Connect
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Sponsorship Prospectus
TBEX @ SEA Oct 31- Nov 7, 2015
Fort Lauderdale, Bahamas, St. Thomas, St. Maarten
TBEX @ SEA Oct 31- Nov 7, 2015
Fort Lauderdale, Bahamas, St. Thomas, St. Maarten
50% of travel companies attribute direct bookings to social media (Media Bistro)
87% of travelers use the internet for most of their travel planning (Sprout Social) Where the
TRAVEL INDUSTRY & TRAVEL BLOGGERS
Connect
Founded in 2008, TBEX is the world’s largest conference and networking event for online travel journalists and travel industry companies. TBEX is simply the best opportunity for DMO’s, travel brands, PR firms and their clients to engage with influential travel bloggers and leading digital content creators.
For the first time ever, TBEX presents TBEX at Sea – an in-depth TBEX experience. Spend 7 days learning, networking and doing business in a unique environment. TBEX at SEA brings you one of the most-talked-about ships as a home base. All of this while cruising the Eastern Caribbean on Royal Caribbean’s flagship, Oasis of the Seas. 76%
of people think companies lie in advertisement. New Media sources are rapidly risingin trust, up 75% *Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet youhere at TBEX.
Countries RepresentedBY TBEX ATTENDEES:
ENGAGE THE INFLUENCERS
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
AustraliaAustriaBangkokBelgiumBelizeBrazilBulgariaCanadaChinaCyprusCzech RepublicDenmarkEnglandEgyptFinlandFranceGermanyGreeceHungaryIndiaIndonesiaIrelandIsrael Japan Jordan
ItalyLuxembourgMexicoMontenegroMoroccoNetherlandsNew ZealandNorwayPhilippinesPolandPortugalRepublic of KoreaRomania RussiaSlovakiaSouth AfricaSpainSwedenSwitzerlandThailandTrinidad & TobagoTurkeyUK United Arab Emirates USA
You’ll rub shoulders with influential bloggers and content creators who specialize in cruising, family or luxury experiences. This is the only opportunity of its’ kind for you to connect face-to-face, host special events, excursions workshops or meals. Gain access to the content creators you need to enhance your brand, while blazing new trails with like-minded peers from around the world. This is your chance to:* Develop more personalized business relationships with online influencers* Create organic content marketing opportunities* Reach targeted demographics through blogs, photos, video & social media* Recruit top level niche bloggers to create content for your brand
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
Get Results By meeting face-to-face with a select group of bloggers and content creators, you’ll see immediate results and long-term benefits as these influencers deliver your message to millions of consumers - the targeted end-users that you want to reach.
New Markets Whether your company has a social media strategy in place or is just beginning to recognize this important marketing tactic, TBEX can assist in raising your profile immediately.
Cost Efficient Our team can assist you in creating a custom sponsorship that works for your ultimate goal and ROI, while minding your budget.
88% say blogs influence final travel choice
Travel Content Usage Survey 2013-Gary Bembridge
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
Age Range of Attendees’ Audience8% 50+
33% 20-29
43% 30-39
16% 40-49
Revenue of Attendees’ Blogs or Sites14%
Does Not Generate Revenue 3% $50,000- $500,000
33% $5,000 - $50,00050%
$5,000 or less
Niches of TBEX Attendee BloggersAdventureArts&CultureBackpackingBicyclingBudgetBusiness&TravelConsumer IssuesCouplesCruisingEco-TravelFood&WineFamily Friendly
30.00%20.00%20.00%35.00%75.00%40.00%51.00%35.00%15.00%40.00%20.00%45.00% Gender Makeup of Attendees:
55% Female | 45% Male
Location of Attendees’ Audience20% Asia
50% North America
20% Europe
10% International
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
Purpose of Blog or SitePosition Author as an Industry Expert
Influence Opinion/PT Income
Genereate Indirect Revenue
Promote Travel Destination Product or Service
Genereate Direct Revenue w/Advertising
Promote Non-profit or Association
55%
35%
33%
32%
30%
8%
Type of New Media ProducedBlog
Social Network(Twitter, FB, Pinterest, etc)
WebTV or Internet Video
E-Books
Podcast
Online Forum
96%
87%
27%
25%
8%
7%
Connection to the Travel IndustryBlogger/Podcaster/WebTV/Video Creator
Traditional Journalist/Editor/Publisher
PR/Industry Professional
Travel Agent
Tour Operator
Hotel/Resort
74%
8%
5%3.5%
3%
2%
Monthly Audience of Attendees’ BlogsUp to 10,000
10,000 - 50,000
50,000 - 100,000
100,000 - 250,000
250,000 - 500,000
4 Million+
72%
17%
3%
4%
2%
2%
• Sponsor logo placement on the TBEXcon.com website, on-site signage, and TBEX eNewsletters
• Option to offer attendees a side activity, branded workshop or Welcome/Farewell reception featured in the official schedule and materials*
• Sponsor branded meeting space (cruising days)• Option to hold an official giveaway or contest**• Two (2) guest posts on our blog (content subject to approval
by TBEX)• One (1) Featured sponsor article
(50-word paragraph, link, logo or photo) sent to our list via eNewsletter
• Option to include a gift in the Attendee Welcome Bags (qty. 150)
• Up to four (4) attendee registrations (Industry Passes to conference sessions and activities – state rooms will need to be purchased separately)
• Three (3) months premium subscription to BloggerBridge• Four (4) social media mentions
76%of people think companies lie in advertisement. New Media sources are rapidly risingin trust, up 75% *Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet youhere at TBEX.
ROYAL SPONSORSHIP $10,000 USD
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
“TBEX was already the largest travel blogger conference but it’s now destined to be enormous.”
JohnnyJet.com
* Sponsor will be responsible for all costs associated with activity, either direct billed by RCCL or other.** Sponsor is responsible for defining and running contest (TBEX will offer promotional support)
• Sponsor logo placement on the TBEXcon.com website, on-site signage, and TBEX (2) newsletters
• Option to sponsor an official TBEX Excursion* • Sponsor branded meeting space (cruising days)• Option to hold an official giveaway or contest**• One (1) Featured sponsor article
(50-word paragraph, link, logo or photo) sent to our list via eNewsletter
• Option to include a gift in the Attendee Welcome Bags (qty. 150)
• Three (3) attendee registrations (Industry Passes to conference sessions and activities – state rooms will need to be purchased separately)
• Two (2) months premium subscription to BloggerBridge• Three (3) social media mentions
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
PORT OF CALL SPONSORSHIP $5,000 USD
“When it comes to learning about building new relationships nothing compares to the face-to-face interaction with travel influencers and bloggers at TBEX.”
— Caroline Bean, Dir. of Social Media, Philadelphia Tourism
* Sponsor will be responsible for all costs associated with activity, either direct billed by RCCL or other.** Sponsor is responsible for defining and running contest (TBEX will offer promotional support)
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
JOIN OUR COMMUNITYNetwork with the best
TBEX attendees are prolificcontent creators with massive online reach.
Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including Spain, Taiwan, Thailand, UK, USA and more.
OVER 200 MILLION IMPRESSIONS WERE MADE!
“Best conference I’ve ever attended! No exaggeration.
I’ve attended dozens of conferences in and outside the travel industry and in terms of
ROI, it was easily the most productive!”
-Chris Gray Faust,CruiseCritic
OASIS SPONSORSHIP $3,500 USD
• Sponsor logo placement on the TBEXcon.com website and on-site signage
• Option to offer attendees a side activity (Ice Skating Party or Bloody Mary Continental Breakfast) featured in the official schedule and materials*
• Sponsor branded meeting space • Option to include a gift in the Attendee Welcome Bags
(qty. 150)• Two (2) attendee registrations
(Industry Passes to conference sessions and activities – state rooms will need to be purchased separately)
• One (1) month premium subscription to BloggerBridge• Two (2) social media mentions
* Sponsor will be responsible for all costs associated with activity, either direct billed by RCCL or other.** Sponsor is responsible for defining and running contest (TBEX will offer promotional support)
O c t o b e r 3 1 - N o v e m e b e r 7 , 2 0 1 5 F t . L a u d e r d a l e , B a h a m a s , S t . T h o m a s , S t . M a a r t e nw w w . t b e x c o n . c o m
TBEX is the largest annual gathering of bloggers, writers and new media content creators in the travel and lifestyle sphere today. TBEX also attracts many of the world’s leading travel brands and DMO’s as sponsors who are eager to connect with the TBEX community of influencers. Previous and current sponsors include:
International Sponsorship Opportunities
Add to your reach and influence with upcoming
TBEX events.
TBEX events are produced annually in North America, Europe, Asia, and
Internationally.
Contact us for sponsorship opportunities at upcoming events.
C O N T A C TP a t t i H o s k i n g
D i r e c t o r o f B u s i n e s s D e v e l o p m e n tp a t t i @ n m x e v e n t s . c o m