Tbex15 Asia Thailand Andrew Chow

The  Art  of  Crisis  Management  

through  PR  &  Social  Media    @ideasandrew  

Spirit  of  Service  

Personal Branding of CEOs

Personality  =  

Culture  

Be  a  Rock  Star  during  good  1mes  

Be  a  Social  Pastor  during  Crisis  

Owns  the  Crisis    

Crisis  owns  the  Company  

Manage  Emo1ons  

Delegate  Processes  

Hard  Truths  About  Social  Media  For  Crisis  Management  

Ego   Visibility  Headstart  

Headache  

Authority  versus  AuthenBcity  

The  New  Press  Kit  

True  Social  Media  Success  =    Customers  become  Ambassadors    

Very  Quickly  

10  Big  QuesBons  to  Answer  Crisis  Management  Skills  

Why  Did  It  Happen?  

Anyone  Injured?  How  bad?  

Has  this  ever  happened  before?  

this  from  happening  again?  

What  do  you  have  To  say  to  those  affected?  

@ideasandrew

Let’s  Interact!