Time, Tools and Technology Angela Berardino, Turner PR @COTravelGirl Ryan Whaley, Keystone Resort @ryanjwhaley
Time, Tools and Technology
Angela Berardino, Turner PR @COTravelGirl Ryan Whaley, Keystone Resort @ryanjwhaley
Agenda
• Time Management
• Tools
• Keeping up
Time
• Social Media isn’t FREE • Determine why you use social media • Plan for Social Media / Most impact • Time Chunk / Schedule • Priority information • Personal vs. brand
Browsers
Firefox & Google Chrome
• Third Party Plugins • Evernote • StumbleUpon • Shareholic • ScreenGrab • TwitThat • Better Gmail 2 • AdBlock Plus
• Aggregate RSS feeds
• Folder structure
• Time chunk
• Search
• Tag
• Share
• Teams
Readers
• Aggregate RSS feeds • News, Blogs, Twitter, Search
• Folder structure
• Time chunk
• Search
• Tag
• Share
• Teams
• 50 + Google Reader extensions
Readers
File Sharing
• Evernote
• Dropbox
• YouSendIt
• Mediafire
•Evernote is a note-taking application; notes
can be taken from your desktop, online,
phone.
•Each “note” can be either text, an image, a
file, audio, etc.
•Web clipping
•Even text which shows up in a photograph is
searchable via Evernote’s OCR technology
•All of it is searchable & cloud-based
•How we use it
MUCKRACK.COM
TWEEPSEARCH.COM
•Online service that connects your inbox – and
all contacts - to their social media activities
•Combines Outlook or Gmail communication,
online address book, LinkedIn contacts, and
Twitter and Facebook networks to create an
intelligent dashboard view of your connections.
•Shows news, posts, links, documents you have
shared. Prioritizes contacts.
•Works across devices
Tips for press trips
• Introduce everyone in advance, via email. Share their social channels
• Engage the destination brand channels with the media attending
• Provide press with suggested local social channels to check out, if applicable
• Hashtag the FAM • Take photos and video
Keeping up.
The future...
Angela Berardino, Turner PR @COTravelGirl Ryan Whaley, Keystone Resort @ryanjwhaley