Tbex 2012 Keystone How to Earn Traffic (without selling your soul)

How to Earn Traffic(without selling your soul)

Rand Fishkin | CEO

http://bit.ly/trafficwithsoul

There’s a War Going On

Aggressive Marketingvs. Authenticity

Aggressive Marketing Demands…

Keyword-Stuffed PostsJust for SEO

Content Writers Aren’tParticularly Interested In

Shoving Out More Posts to Meet Traffic Quotas

Following People on Twitter Just to Get them to Follow You Back

Begging for Linksand Shares

Submitting Your Site and

Posts in Artificial Ways

Repetitive Social Shares to Reach a Bored Audience

Doing Distasteful Things Just

to Earn Future

Favors From Others

Pushing Visitors to “Subscribe” or “Follow”

Cold-Emails for Guest Posts or Links

That Stuff Sucks

Authentic Blogging is About…

Being You

Writing About What Excites You

Promoting Only Those Things that

Truly Capture Your Interest

Developing Relationships with People You Like

We Can Solve This Problem

Have Your Cake…

And Eat It, Too

Let’s Talk About

Authentic Marketing

(No. It’s not an oxymoron.)

The Strategy…

Connect Your Passions

With What Your Audience Needs

Discover the Intersection of Content You’re Excited About

And Content

That Excites Others

Build a Brand With These Three Qualities:

#1: Loved

(specifically by you)

#2: Unique

#3: Memorable

Commit Yourself to Trying

And Failing

Again and Again and

Again.

The Tactics…

Don’t Stuff Keywords and Don’t Write for Keywords

But When You Write Something, Check if There’s a Searched-for

Phrase to Include

Don’t Write 3X a Day Just to Get More Traffic

Do Commit to aConsistent Schedule

Don’t Follow People on Twitter Just to Get a Follow-Back

Do Interact w/ Influencers Whose Content You Like

Do Keep a High Signal:Noise Ratio

Don’t Beg for Links or Shares

Do Make it Easy for Others to Share Your Work

Don’t Submit Everything You Publish to Every Site

Possible

Do Make an Effort to Promote those Special,

“1 in 100” Posts

Don’t Repeat Social

Promotions if You’re

Uncomfortable

Do Know that Only 10-20% of Your Followers/Fans are Online at Any Given Time

Don’t Join Every Network Under the Sun

Do At Least Have a Presence on These:

Users: 90mm 850mm 200mm 120mm 12mm

Do Share Your Posts on Your Top 2-3 Networks

Don’t Share Stuff You Don’t Like

Just to Earn Followers/Fans

Do Share Stuff You FindAmazing & Worthwhile

(and find more of it)

Don’t Do Distasteful Favors Just to Get “You-Owe-Me-Ones”

Do Be Generous to Others and They’ll Be Generous to You

Don’t Push People to Subscribe / Follow / Share

Do Make it Easy to Find Those

Features

Don’t Cold Emailfor Guest Posts

Do Build Relationships and Let Your Friends Know You’re Interested

But Rand…

I’m Not aProfessional Marketer

You Don’t Need to Be.

I Don’t Have Time for Marketing

20 Minutes per Postis All I Ask

I Can’t Really Do This; Can I?

This is when Geraldine started

her blog

This is where people usually

give up.

Past 3 months are averaging 3.5K

visits/day

You Can Do It.

p.s. SEO 101 For Travel Bloggers

http://www.seomoz.org/blog/seo-101-for-travel-bloggers

Rand Fishkin | CEO

@randfish

www.seomoz.org/blog

[email protected]

http://bit.ly/trafficwithsoul