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Taxonomy & User Experience
PhillyCHI Meeting
PhiladelphiaAugust 23, 2007
Copyright 2007 GSI Commerce. All Rights Reserved.
GSI Interactivesm and the gsi interactivesm and gsi commerce logos are trademarks, service m arks, registered trademarks, or registered service marks of GSI Commerce, Inc. or its subsidiaries or
affiliates. Ace Hardware and the Ace Hardware logo are trademarks, service marks, registered trademarks, or registered service marks of Ace Hardware or its subsidiaries or affiliates. Ot her
trademarks contained in this presentation are the property of the respective companies with which they are associated.
This presentation is for informational and discussion purposes only and should not be construed as a commitment of GSI Commerce, Inc. or of any of its subsidiaries or affiliates. Whi le we attempt
to ensure the accuracy, completeness and adequacy of this presentation, neither GSI Commerce, Inc. nor any of its subsidiaries or affiliates is responsible for any errors or will be liable for the useof, or reliance upon, this presentation or any of the information contained in it. The information contained in this presentation is subject to change without notice.
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Taxonomy: a DefinitionTaxonomy: a DefinitionTaxonomy: a DefinitionTaxonomy: a Definition
Merriam-WebsterOnline Dictionary (http://www.m-w.com/dictionary/taxonomy), August 20, 2007.
taxonomyPronunciation: tak-'s-n&-mE
Function: noun
Etymology: French taxonomie, from tax- + -nomie -nomy
1 : the study of the general principles of scientific classification
SYSTEMATICS
2 : CLASSIFICATION; especially: orderly classification of plants
and animals according to their presumed natural relationships
- taxonomic /"tak-s&-'n-mik/ also taxonomical /-mi-
k&l/ adjective
- taxonomically /-mi-k(&-)lE/ adverb- taxonomist /tak-'s-n&-mist/ noun
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Taxonomy: Another DefinitionTaxonomy: Another DefinitionTaxonomy: Another DefinitionTaxonomy: Another Definition
taxonomy (plural taxonomies)
Etymology
From Greek (taxis) "arrangement, order" + - (-nomia)
"method", from (-nomos) "law, managing" from (nemein)
"manage".
Noun1. (systematics, uncountable): The science of finding, describing,classifying and naming organisms.
2. The classification in a hierarchical system.
Synonyms
alpha taxonomy
Wiktionary(http://en.wiktionary.org/wiki/taxonomy), August 20, 2007.
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Two Aspects of TaxonomyTwo Aspects of TaxonomyTwo Aspects of TaxonomyTwo Aspects of Taxonomy
Product ID
Attr
ibute: ValueAttribute: Value
Attribute: Value
Attribute: Value
Attribute: Value
Attribute: Value
Attribute: Value
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Taxonomy Drives User ExperienceTaxonomy Drives User ExperienceTaxonomy Drives User ExperienceTaxonomy Drives User Experience
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Finding ThingsFinding ThingsFinding ThingsFinding Things
Recognizablegroupings
Familiar labeling
Clear & consistent
navigation
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Making DecisionsMaking DecisionsMaking DecisionsMaking Decisions
Needed productinformation
Available options
Comparable
products
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Taxonomies Must Be UserTaxonomies Must Be User--CentricCentricTaxonomies Must Be UserTaxonomies Must Be User--CentricCentric
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Case Study: Ace Hardware RedesignCase Study: Ace Hardware RedesignCase Study: Ace Hardware RedesignCase Study: Ace Hardware Redesign
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Step 1: DesignStep 1: DesignStep 1: DesignStep 1: Design
Global Navigation
Top-down Design
CollaborativeSessions (felt like
Affinity
Diagramming)
Post-It image: thanks to DreamCatcherMhay (http://flickr.com/photos/39451508@N00/359554977/) August 27, 2007.
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TopTop--Level Categorization ExampleLevel Categorization ExampleTopTop--Level Categorization ExampleLevel Categorization Example
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Step 2: AnalyticsStep 2: AnalyticsStep 2: AnalyticsStep 2: Analytics
Sales Data
Traffic Metrics
Search TermAnalysis
Clickstream
Analysis
Competitive
Review
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Step 3: User TestingStep 3: User TestingStep 3: User TestingStep 3: User Testing
User MentalModels
Duplicate
Placements
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Step 4: GovernanceStep 4: GovernanceStep 4: GovernanceStep 4: Governance
Hierarchy
Categories
Labeling
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Thank You.
Dave Cooksey
Information Architect
User Experience & DesignGSI Interactive
