TATA SKY

Project Lakshya

Chetana’sChetana’s

VISION….

• Revolutionize Indian entertainment by offering superior DVD quality picture and CD quality sound.

• Connecting every television homeEmpowering every television viewerRevolutionizing home entertainment

MISSION….

• Tata Sky is set to revolutionize television viewing in India through its superior digital quality picture and sound.  “The service aims to empower the Indian viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features.”

Project Lakshya

Chetana’sChetana’s

Incorporated in 2004, Tata Sky is a JV between the TATA Group and

STAR,150 TV Channels

Project Lakshya

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WHY SKY???

British Sky Broadcasting Group

STAR’s parent company, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and

Foxtel in Australia.

Project Lakshya

Chetana’sChetana’s

Title

Project Lakshya

Chetana’sChetana’s

PRINT ADS….

Project Lakshya

Chetana’sChetana’s

KEY COMPETITOR 1….

Project Lakshya

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KEY LEADERSHIP TEAM....

Harit NagpalMD & CEO Tata Sky

Was Vodafone marketing head

Project Lakshya

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Common Job Titles

Manager 9%

Senior Executive 6%

Trainer 4%

Executive 3%

Human Resources Executive 2%

Top Schools

Univ. of Mumbai 10%

Delhi Univ. 6%

Bangalore Univ. 5%

Kendriya Vidyalaya 3%

COMPANY SIZE : 5000+ Employees

Project Lakshya

Chetana’sChetana’s

year 08 year 09 year 100

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Sales in Million

Project Lakshya

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NET PROFIT......

Particulars Quarter Ended Year Ended

 Mar. 2010Rs. In cr

Mar. 2009Rs. In cr

% Var.Mar. 2010Rs. In cr

Mar. 2009Rs. In cr

% Var.

Sales 17.02 14.78 15 62.98 60.11 5

OPM % 4.23 7.31 -42 8.30 7.89 5

PBDT 1.11 0.66 68 4.63 2.44 90

PBT 0.64 0.14 357 2.58 0.21 1129

NP 2.82 0.50 464 4.01 0.15 2573

LINKS…

• www.tatasky.com/• www.tatasky.com/applynow.html• www.tatasky.com/careers.html

Chetana’sChetana’s